Unilever Hellas SA in Home Care (Greece)

January 2017 | 2 pages | ID: U063E94D9BBEN
Euromonitor International Ltd

Abstracts

Within home care, the company’s primary focus over the forecast period will be on laundry care, with its priority being to boost the sales share its flagship brand Skip and maintain its leadership. It will also continue to invest in the brand Klinex, with new launches and below- and above-the-line activities being the company’s strategy for growth.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Unilever Hellas SA: Key Facts
  Summary 2 Unilever Hellas SA: Operational Indicators
Competitive Positioning
  Summary 3 Unilever Hellas SA: Competitive Position 2016