Transmed Overseas Incorporated SA in Home Care (United Arab Emirates)

April 2013 | 2 pages | ID: T8ED0244BCFEN
Euromonitor International Ltd

Abstracts

Transmed Overseas is currently the leading fmcg distributor in the United Arab Emirates, and its Clorox brand dominates the bleach category. The distributor is expected to continue to promote Clorox’s new floral-scented household antiseptics/disinfectants, which benefited from print advertising, aggressive in-store promotions and displays in 2012. However, instead of focusing more intensely on Clorox’s specialised cleaning products, the company is expected to utilise its marketing budget in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

TRANSMED OVERSEAS INCORPORATED SA IN HOME CARE (UNITED ARAB EMIRATES)
Euromonitor International
April 2013

Strategic Direction
Key Facts
Summary 1 Transmed Overseas Incorporated SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Transmed Overseas Incorporated SA: Competitive Position 2012