Spotless Iberia in Home Care (Portugal)

April 2014 | 2 pages | ID: S6162F74313EN
Euromonitor International Ltd

Abstracts

Sara Lee Household & Bodycare Portugal sold its Portuguese operations to Spotless Iberia in December 2011. This was part of the global dissolution of the company. With the deal, Spotless Iberia acquired Dum Dum, a Portuguese home insecticides brand established in 1959 that was in Sara Lee’s hands. Dum Dum, a leading brand in home insecticides, joined Vim Clorex in the Portuguese portfolio of Spotless. Dum Dum’s acquisition caused the French company to double the value of its share in Portuguese...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Spotless Iberia: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Spotless Iberia: Competitive Position 2013