Sarantis SA, Group in Home Care (Greece)

March 2013 | 2 pages | ID: SE24BA6BE69EN
Euromonitor International Ltd

Abstracts

Over the forecast period, the company will continue to use aggressive discounting in order to address Greek consumer needs which are focused on pricing. Placing particular emphasis on home insecticides will be a priority for the company given that this remains a relatively recession resilient market. Following the acquisition of the brand Vapona in 2012, the company is expected to boost its share in the coming years.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Sarantis Gr. SA: Key Facts
Summary 2 Sarantis Gr. SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Sarantis Gr. SA: Competitive Position 2012