Phoenix Brands LLC in Home Care (USA)

April 2015 | 2 pages | ID: P79A6ADD7FBEN
Euromonitor International Ltd

Abstracts

The central focus of Phoenix Brands is the consumer, and ensuring that the company’s products remain relevant to its customers. Through a combination of targeted marketing and product innovation, Phoenix Brands hopes to generate excitement around its brands. The company believes that this enthusiasm will drive trials by new consumers and also help maintain its existing user base. At the same time, Phoenix Brands hopes to increase productivity, while offering retailers customised product...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Phoenix Brands LLC: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Phoenix Brands LLC: Competitive Position 2014