Soft Drinks in Russia
2021 was a good year for almost all categories of soft drinks in Russia. Major categories such as carbonates and bottled water were boosted by a recovery in the horeca channel as COVID-19 restrictions were eased, as well as the hot summer in 2021. In 2020 the main retail sales driver was demand for larger packaging due to consumers stockpiling supplies due to COVID-19. In contrast, 2021 saw the return of impulse purchases as consumers returned to school and the workplace, boosting demand for sma...
Euromonitor International's Soft Drinks in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Soft Drinks in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SOFT DRINKS IN RUSSIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Russia
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
On-trade sales bounce back while new product development remains widespread as carbonates retains its fizz
Schweppes sweeps the competition away with successful “Mystery of the Perfect Cocktail” campaign
Traditional Kvass drink looking to find a new audience
PROSPECTS AND OPPORTUNITIES
Healthier options and cocktails two trends to look out for in the forecast period
PepsiCo and Coca-Cola showing no signs of letting up with constant flow of new products, packaging and marketing
Carbonates could see even greater diversification in the future as players experiment with new and interesting flavours and ingredients
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 41 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 42 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
JUICE IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Juice sales remain concentrated on the off-trade channel
Players focus on other juice categories as nectars suffers from unhealthy image
New brands helping to deliver growth momentum in not from concentrate 100% juice
PROSPECTS AND OPPORTUNITIES
Nectars expected to continue casting a shadow over juice sales, but opportunities remain in the other categories
New product development an important part of juice in Russia
Private label eyes further opportunities as consumers look for more affordable juice
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 58 Off-trade Sales of Juice by Category: Value 2016-2021
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 63 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bottled water thriving encouraging new product development and innovation
Bulk water retains its appeal but growth slows as COVID-19 restrictions ease
Competition remains fragmented but IDS Borjomi retains the lead
PROSPECTS AND OPPORTUNITIES
New track and trace labelling requirements could have a big impact on bottled water
Functional bottled water could thrive with stronger marketing support
Flavoured bottled water shows strong potential as a healthier alternative to sugary soft drinks
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 70 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales pick up as COVID-19 measures ease
Sports drinks remains a niche area due to competition from other sports nutrition products
Powerade retains its dominance but loses share as Coca-Cola focuses on other areas of its portfolio
PROSPECTS AND OPPORTUNITIES
More investment needed to educate consumers on the benefits of sports drinks
Reduced sugar options could help address negative health perceptions of sports drinks
Economic challenges could undermine the development of sports drinks
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 82 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Energy drinks continues to flourish thanks to price discounting and regular new product development
Reduced sugar energy drinks sees further expansion
PepsiCo holds onto the lead but faces mounting competition from cheaper brands
PROSPECTS AND OPPORTUNITIES
Energy drinks still full of potential
Competition expected to heat up with private label showing promising signs
Category threatened by potential ban on sales of energy drinks to minors
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 94 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Loyalty to traditional kisel and kvass drinks sustains growth for powder concentrates
Liquid concentrates retains niche status with limited growth potential
Lack of marketing leads to a fragmented and price-focused competitive landscape
PROSPECTS AND OPPORTUNITIES
Ongoing stagnation projected in concentrates
Health and wellness trend expected to be a barrier to growth
Flavour experimentation could offer opportunities for on-trade sales to develop
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 107 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTD tea finally returns to growth backed by new flavour developments
Reduced sugar options likely to emerge following Fuze Tea innovation
Competitive landscape remains consolidated with new product development seen from the key players
PROSPECTS AND OPPORTUNITIES
A positive outlook for RTD tea as players invest in new product development, marketing and distribution
RTD tea faces strong competition from new healthier drinks options
Private label stands to win further share as retailers focus on expanding offer of more affordable packaged food and drinks
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 121 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
New product development helps kickstart a recovery in 2021 as sales benefit from consumers returning to the workplace
Starbucks continues to grow thanks to constant investment in new product development and strong brand name
The distribution landscape for RTD coffee continues to shift as the target audience expands
PROSPECTS AND OPPORTUNITIES
Players expected to continue focusing on new product development to help drive demand
Health concerns could influence new product development
Will private label enter RTD coffee?
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 134 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
ASIAN SPECIALITY DRINKS IN RUSSIA
2021 DEVELOPMENTS
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Russia
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
On-trade sales bounce back while new product development remains widespread as carbonates retains its fizz
Schweppes sweeps the competition away with successful “Mystery of the Perfect Cocktail” campaign
Traditional Kvass drink looking to find a new audience
PROSPECTS AND OPPORTUNITIES
Healthier options and cocktails two trends to look out for in the forecast period
PepsiCo and Coca-Cola showing no signs of letting up with constant flow of new products, packaging and marketing
Carbonates could see even greater diversification in the future as players experiment with new and interesting flavours and ingredients
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 41 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 42 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
JUICE IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Juice sales remain concentrated on the off-trade channel
Players focus on other juice categories as nectars suffers from unhealthy image
New brands helping to deliver growth momentum in not from concentrate 100% juice
PROSPECTS AND OPPORTUNITIES
Nectars expected to continue casting a shadow over juice sales, but opportunities remain in the other categories
New product development an important part of juice in Russia
Private label eyes further opportunities as consumers look for more affordable juice
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 58 Off-trade Sales of Juice by Category: Value 2016-2021
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 63 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bottled water thriving encouraging new product development and innovation
Bulk water retains its appeal but growth slows as COVID-19 restrictions ease
Competition remains fragmented but IDS Borjomi retains the lead
PROSPECTS AND OPPORTUNITIES
New track and trace labelling requirements could have a big impact on bottled water
Functional bottled water could thrive with stronger marketing support
Flavoured bottled water shows strong potential as a healthier alternative to sugary soft drinks
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 70 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales pick up as COVID-19 measures ease
Sports drinks remains a niche area due to competition from other sports nutrition products
Powerade retains its dominance but loses share as Coca-Cola focuses on other areas of its portfolio
PROSPECTS AND OPPORTUNITIES
More investment needed to educate consumers on the benefits of sports drinks
Reduced sugar options could help address negative health perceptions of sports drinks
Economic challenges could undermine the development of sports drinks
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 82 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Energy drinks continues to flourish thanks to price discounting and regular new product development
Reduced sugar energy drinks sees further expansion
PepsiCo holds onto the lead but faces mounting competition from cheaper brands
PROSPECTS AND OPPORTUNITIES
Energy drinks still full of potential
Competition expected to heat up with private label showing promising signs
Category threatened by potential ban on sales of energy drinks to minors
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 94 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Loyalty to traditional kisel and kvass drinks sustains growth for powder concentrates
Liquid concentrates retains niche status with limited growth potential
Lack of marketing leads to a fragmented and price-focused competitive landscape
PROSPECTS AND OPPORTUNITIES
Ongoing stagnation projected in concentrates
Health and wellness trend expected to be a barrier to growth
Flavour experimentation could offer opportunities for on-trade sales to develop
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 107 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTD tea finally returns to growth backed by new flavour developments
Reduced sugar options likely to emerge following Fuze Tea innovation
Competitive landscape remains consolidated with new product development seen from the key players
PROSPECTS AND OPPORTUNITIES
A positive outlook for RTD tea as players invest in new product development, marketing and distribution
RTD tea faces strong competition from new healthier drinks options
Private label stands to win further share as retailers focus on expanding offer of more affordable packaged food and drinks
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 121 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
New product development helps kickstart a recovery in 2021 as sales benefit from consumers returning to the workplace
Starbucks continues to grow thanks to constant investment in new product development and strong brand name
The distribution landscape for RTD coffee continues to shift as the target audience expands
PROSPECTS AND OPPORTUNITIES
Players expected to continue focusing on new product development to help drive demand
Health concerns could influence new product development
Will private label enter RTD coffee?
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 134 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
ASIAN SPECIALITY DRINKS IN RUSSIA
2021 DEVELOPMENTS
