Soft Drinks in Malaysia
Sales of soft drinks in Malaysia are generally benefitting from the rebound of tourism and foodservice in the post-pandemic landscape. For example, fountain sales are accelerating for carbonates and RTD tea, supported by the growth of hotels in the country, such as the Hyatt Place Kuala Lumpur, INNSiDE by Meliб Kuala Lumpur, and Courtyard by Marriott Melaka. However, off-trade volume sales in soft drinks overall are relatively flat, being suppressed by the surge in unit prices – notably so in ca...
Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Soft Drinks in Malaysia
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Malaysia
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
On-trade volume and fountain volume sales supported by foodservice and hospitality developments
Off-trade volume remains flat due to inflationary pressures and unit price hikes
Coca-Cola maintains its lead thanks to ongoing flavour innovations
PROSPECTS AND OPPORTUNITIES
Sugar tax expected to push prices up further, placing downwards pressure on carbonates sales
The boost of tourism help to improve on-trade and off-trade volume growth over the forecast period
Gifts-with-purchase and price promotions to remain as key value-creation strategies
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slower sales seen in off-trade channels, as consumers substitute liquid concentrates for juice
Players focus on new product launches and company collaborations to stimulate demand and strengthen their penetration
PROSPECTS AND OPPORTUNITIES
Juice set to be affected by the sugar tax, with price increases expected
Competitive landscape to gradually consolidate as players target their distribution channels
Players expected to organise frequent marketing campaigns to engage with consumers
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modest off-trade volumes seen, despite water supply disruptions in 2023
The recovery of tourism encourages consumption of bottled water
Players introduce new eco-friendly packaging to attract off-trade sales
PROSPECTS AND OPPORTUNITIES
Flavoured bottled water is tipped as a subcategory to watch
Ongoing water supply disruptions and tourism will support sales over the forecast period
Players are anticipated to focus on environmental responsibility to boost their image
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade volumes decline as unit prices increase for a second consecutive year
Players remain active in marketing campaigns to attract consumer attention
Fraser & Neave aims to enhance consumption occasions
PROSPECTS AND OPPORTUNITIES
Brands likely to focus on rationalising distributing channels over the forecast period
Fraser & Neave will continue to forge ahead with new product developments
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 76 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales in energy drinks see moderate off-trade growth, as category faces competition from other soft drinks
Yee Lee Marketing tightens relationship with counterpart to strengthen brand positioning
On-and-off new products launched by small players post minimal impact
PROSPECTS AND OPPORTUNITIES
New government policy regarding Halal certification set to boost operational efficiency
Domestic companies to adopt targeted distribution of energy drinks
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 88 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Liquid concentrates receives stable demand due to events in 2023
Sales in less popular powder concentrates see flat off-trade volume growth
International brands experience competition with cheaper brands in liquid concentrates
PROSPECTS AND OPPORTUNITIES
Ongoing marketing campaigns set to attract consumers’ attention in liquid concentrates
Powder concentrates players likely to refocus distribution strategies
Sugar tax likely to affect concentrates over the forecast period
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 101 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fountain and on-trade volume sales continue to flourish for RTD tea
Players create brand awareness through various marketing strategies
New product developments will keep RTD tea fresh and exciting for consumers
PROSPECTS AND OPPORTUNITIES
Healthier variants set to emerge more strongly over the forecast period
Players likely to offer frequent value-based promotions
Further reduced sugar variants and cross-category expansion expected over the forecast period
CATEGORY DATA
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 115 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD coffee faces ongoing competition from hot coffee and other soft drinks
Players leverage innovative marketing campaigns to boost brand awareness
Novelty product launches aim to catch consumers’ attention
PROSPECTS AND OPPORTUNITIES
Stabilisation in sales expected due to improving economy over the forecast period
Expansion in off-trade distribution expected, as players aim to reach a wider consumer audience
Line expansions and novelty products set to continue over the forecast period
CATEGORY DATA
Table 127 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 128 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Limited appeal means sales in Asian speciality drinks are affected by price hikes
Small brands introduce new products to stimulate demand
Players develop strategies to boost their sales and gain share
PROSPECTS AND OPPORTUNITIES
Off-trade volume growth expected to remain sluggish over the forecast period
Sugar tax set to influence sales in Asian speciality drinks
Players likely to offer frequent promotions over the forecast period
CATEGORY DATA
Table 139 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 140 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 141 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 142 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 143 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 144 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 147 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Malaysia
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
On-trade volume and fountain volume sales supported by foodservice and hospitality developments
Off-trade volume remains flat due to inflationary pressures and unit price hikes
Coca-Cola maintains its lead thanks to ongoing flavour innovations
PROSPECTS AND OPPORTUNITIES
Sugar tax expected to push prices up further, placing downwards pressure on carbonates sales
The boost of tourism help to improve on-trade and off-trade volume growth over the forecast period
Gifts-with-purchase and price promotions to remain as key value-creation strategies
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slower sales seen in off-trade channels, as consumers substitute liquid concentrates for juice
Players focus on new product launches and company collaborations to stimulate demand and strengthen their penetration
PROSPECTS AND OPPORTUNITIES
Juice set to be affected by the sugar tax, with price increases expected
Competitive landscape to gradually consolidate as players target their distribution channels
Players expected to organise frequent marketing campaigns to engage with consumers
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modest off-trade volumes seen, despite water supply disruptions in 2023
The recovery of tourism encourages consumption of bottled water
Players introduce new eco-friendly packaging to attract off-trade sales
PROSPECTS AND OPPORTUNITIES
Flavoured bottled water is tipped as a subcategory to watch
Ongoing water supply disruptions and tourism will support sales over the forecast period
Players are anticipated to focus on environmental responsibility to boost their image
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade volumes decline as unit prices increase for a second consecutive year
Players remain active in marketing campaigns to attract consumer attention
Fraser & Neave aims to enhance consumption occasions
PROSPECTS AND OPPORTUNITIES
Brands likely to focus on rationalising distributing channels over the forecast period
Fraser & Neave will continue to forge ahead with new product developments
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 76 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales in energy drinks see moderate off-trade growth, as category faces competition from other soft drinks
Yee Lee Marketing tightens relationship with counterpart to strengthen brand positioning
On-and-off new products launched by small players post minimal impact
PROSPECTS AND OPPORTUNITIES
New government policy regarding Halal certification set to boost operational efficiency
Domestic companies to adopt targeted distribution of energy drinks
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 88 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Liquid concentrates receives stable demand due to events in 2023
Sales in less popular powder concentrates see flat off-trade volume growth
International brands experience competition with cheaper brands in liquid concentrates
PROSPECTS AND OPPORTUNITIES
Ongoing marketing campaigns set to attract consumers’ attention in liquid concentrates
Powder concentrates players likely to refocus distribution strategies
Sugar tax likely to affect concentrates over the forecast period
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 101 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fountain and on-trade volume sales continue to flourish for RTD tea
Players create brand awareness through various marketing strategies
New product developments will keep RTD tea fresh and exciting for consumers
PROSPECTS AND OPPORTUNITIES
Healthier variants set to emerge more strongly over the forecast period
Players likely to offer frequent value-based promotions
Further reduced sugar variants and cross-category expansion expected over the forecast period
CATEGORY DATA
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 115 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD coffee faces ongoing competition from hot coffee and other soft drinks
Players leverage innovative marketing campaigns to boost brand awareness
Novelty product launches aim to catch consumers’ attention
PROSPECTS AND OPPORTUNITIES
Stabilisation in sales expected due to improving economy over the forecast period
Expansion in off-trade distribution expected, as players aim to reach a wider consumer audience
Line expansions and novelty products set to continue over the forecast period
CATEGORY DATA
Table 127 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 128 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Limited appeal means sales in Asian speciality drinks are affected by price hikes
Small brands introduce new products to stimulate demand
Players develop strategies to boost their sales and gain share
PROSPECTS AND OPPORTUNITIES
Off-trade volume growth expected to remain sluggish over the forecast period
Sugar tax set to influence sales in Asian speciality drinks
Players likely to offer frequent promotions over the forecast period
CATEGORY DATA
Table 139 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 140 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 141 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 142 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 143 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 144 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 147 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
