Soft Drinks in Japan
In 2023, soft drinks is set to record opposite performances in the on-trade channel and the off-trade channel. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to Class 5, the level of common infectious diseases. This was a major policy shift in the government’s response to the pandemic after three years. Now that COVID-19 is categorised in the same class as seasonal influenza, social and economic activities have been normalised. Consumer confidence is recovering, l...
Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Soft Drinks in Japan
Euromonitor International
December 2023
List Of Contents And Tables
SOFT DRINKS IN JAPAN
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Japan
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade volume sales are impacted by two consecutive years of price increases
Coca-Cola expands the sales channels for products using label-less packaging
Asahi renews its product to further tap into the sober-curious trend
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales set to continue to decline due to health consciousness and declining birth rate
A craft-oriented approach is expected to grow in the context of premiumisation
Craft carbonates have the potential to meet the growing sober-curious trend
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade volume sales are impacted by price increases
Global shortage of oranges for processing results in sales suspensions and price increases
Kagome’s tomato juice attracts health-conscious consumers
PROSPECTS AND OPPORTUNITIES
Manufacturers need to respond to changing demographics by shifting the target consumer groups and diversifying pack sizes
Health consciousness expected to have a polarising effect on demand for juice
New product developments with diverse health claims expected
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bottled water has become pervasive in consumers’ daily lives
Manufacturers develop easy to recycle PET bottles
Despite growth, brand shakeout continues
PROSPECTS AND OPPORTUNITIES
Further growth expected, with an increasing consumer base and demand for stockpiling
Manufacturers continue to invest in expanding production capacity
Bottled water will continue to face competition from water servers and water purifiers
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumption of sports drinks increases due to the hot summer and the resumption of activities
Coca-Cola launches a new product from Aquarius containing amino acids instead of sugar
Otsuka’s Pocari Sweat brand sponsors music festivals
PROSPECTS AND OPPORTUNITIES
Sports drinks faces competition from RTD tea and bottled water
Awareness of preventing heatstroke by drinking sports drinks will remain high
Manufacturers expected to continue to respond to the boom of saunas
CATEGORY DATA
Table 118 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 119 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 120 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 121 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 122 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 123 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 124 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 125 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 126 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 127 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 128 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 129 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases put a dent in sales of energy drinks
Suntory’s Zone focuses on appealing to the younger generation
Pokka Sapporo launches a new natural product
PROSPECTS AND OPPORTUNITIES
Energy drinks is maturing, and the consumer base is ageing
Energy drinks may face competition from other categories
Energy drinks need to respond to growing health awareness
CATEGORY DATA
Table 81 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 82 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Polarised results for liquid and powder concentrates with post-pandemic shifts
Asahi conducts a sales promotion for Calpis combined with local specialities
Cross-industry collaborations actively conducted to widen the consumer base and expand consumption
PROSPECTS AND OPPORTUNITIES
Sales of liquid concentrates set to remain higher than pre-pandemic
Manufacturers likely to promote their powder concentrates as eco-friendly
Vinegar drinks will continue to meet the desire for wellness
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 142 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 143 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 144 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 145 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 146 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 147 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 148 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 149 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 150 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 151 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 152 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 153 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 154 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 155 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 156 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases put a dent in sales of RTD tea
ITO EN focuses on reaching out to young consumers
Asahi’s new product is breaking through in the mature RTD green tea segment
PROSPECTS AND OPPORTUNITIES
Growth expected to return for RTD tea, with increasing demand for on-the-go consumption and convenience
Products with diverse health claims expected to appear in the market
Increasing initiatives for sustainability by beverage manufacturers
CATEGORY DATA
Table 93 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 94 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 97 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 98 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 99 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 100 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 101 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Extremely hot summer and price increases push down off-trade volume sales
Line-up of products under coffee shop brands expands to provide authentic experiences at home
New product development continues to expand the consumer base
PROSPECTS AND OPPORTUNITIES
RTD coffee faces struggles with vending sales in the workplace due to the continuation of working from home
Price increases likely to put a dent in purchases by heavy users
Players will need to attract younger consumers
CATEGORY DATA
Table 106 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 107 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 108 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 109 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 110 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 111 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 112 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 114 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 115 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 116 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 117 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases drive decline for Asian speciality drinks
Asahi continues to expand the line-up of Calpis to expand the consumer base to adults
Mizkan focuses on promoting the benefit of vinegar drinks by obtaining FFC
PROSPECTS AND OPPORTUNITIES
Asian speciality drinks will continue to face strong competition from liquid concentrates
Unstoppable decline of young population requires Calpis to expand its consumer base
Vinegar drinks set to attract younger consumers for their beauty benefits
CATEGORY DATA
Table 130 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 131 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 132 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 133 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 134 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 135 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 136 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 137 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 138 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 139 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 140 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 141 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
Euromonitor International
December 2023
List Of Contents And Tables
SOFT DRINKS IN JAPAN
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Japan
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade volume sales are impacted by two consecutive years of price increases
Coca-Cola expands the sales channels for products using label-less packaging
Asahi renews its product to further tap into the sober-curious trend
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales set to continue to decline due to health consciousness and declining birth rate
A craft-oriented approach is expected to grow in the context of premiumisation
Craft carbonates have the potential to meet the growing sober-curious trend
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade volume sales are impacted by price increases
Global shortage of oranges for processing results in sales suspensions and price increases
Kagome’s tomato juice attracts health-conscious consumers
PROSPECTS AND OPPORTUNITIES
Manufacturers need to respond to changing demographics by shifting the target consumer groups and diversifying pack sizes
Health consciousness expected to have a polarising effect on demand for juice
New product developments with diverse health claims expected
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bottled water has become pervasive in consumers’ daily lives
Manufacturers develop easy to recycle PET bottles
Despite growth, brand shakeout continues
PROSPECTS AND OPPORTUNITIES
Further growth expected, with an increasing consumer base and demand for stockpiling
Manufacturers continue to invest in expanding production capacity
Bottled water will continue to face competition from water servers and water purifiers
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumption of sports drinks increases due to the hot summer and the resumption of activities
Coca-Cola launches a new product from Aquarius containing amino acids instead of sugar
Otsuka’s Pocari Sweat brand sponsors music festivals
PROSPECTS AND OPPORTUNITIES
Sports drinks faces competition from RTD tea and bottled water
Awareness of preventing heatstroke by drinking sports drinks will remain high
Manufacturers expected to continue to respond to the boom of saunas
CATEGORY DATA
Table 118 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 119 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 120 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 121 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 122 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 123 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 124 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 125 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 126 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 127 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 128 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 129 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases put a dent in sales of energy drinks
Suntory’s Zone focuses on appealing to the younger generation
Pokka Sapporo launches a new natural product
PROSPECTS AND OPPORTUNITIES
Energy drinks is maturing, and the consumer base is ageing
Energy drinks may face competition from other categories
Energy drinks need to respond to growing health awareness
CATEGORY DATA
Table 81 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 82 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Polarised results for liquid and powder concentrates with post-pandemic shifts
Asahi conducts a sales promotion for Calpis combined with local specialities
Cross-industry collaborations actively conducted to widen the consumer base and expand consumption
PROSPECTS AND OPPORTUNITIES
Sales of liquid concentrates set to remain higher than pre-pandemic
Manufacturers likely to promote their powder concentrates as eco-friendly
Vinegar drinks will continue to meet the desire for wellness
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 142 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 143 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 144 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 145 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 146 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 147 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 148 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 149 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 150 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 151 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 152 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 153 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 154 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 155 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 156 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases put a dent in sales of RTD tea
ITO EN focuses on reaching out to young consumers
Asahi’s new product is breaking through in the mature RTD green tea segment
PROSPECTS AND OPPORTUNITIES
Growth expected to return for RTD tea, with increasing demand for on-the-go consumption and convenience
Products with diverse health claims expected to appear in the market
Increasing initiatives for sustainability by beverage manufacturers
CATEGORY DATA
Table 93 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 94 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 97 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 98 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 99 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 100 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 101 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Extremely hot summer and price increases push down off-trade volume sales
Line-up of products under coffee shop brands expands to provide authentic experiences at home
New product development continues to expand the consumer base
PROSPECTS AND OPPORTUNITIES
RTD coffee faces struggles with vending sales in the workplace due to the continuation of working from home
Price increases likely to put a dent in purchases by heavy users
Players will need to attract younger consumers
CATEGORY DATA
Table 106 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 107 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 108 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 109 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 110 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 111 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 112 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 114 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 115 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 116 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 117 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases drive decline for Asian speciality drinks
Asahi continues to expand the line-up of Calpis to expand the consumer base to adults
Mizkan focuses on promoting the benefit of vinegar drinks by obtaining FFC
PROSPECTS AND OPPORTUNITIES
Asian speciality drinks will continue to face strong competition from liquid concentrates
Unstoppable decline of young population requires Calpis to expand its consumer base
Vinegar drinks set to attract younger consumers for their beauty benefits
CATEGORY DATA
Table 130 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 131 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 132 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 133 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 134 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 135 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 136 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 137 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 138 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 139 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 140 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 141 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
