Soft Drinks in Hungary

December 2023 | 85 pages | ID: SBB6AFADCC0EN
Euromonitor International Ltd

Abstracts

High inflation exerted significant pressure on consumer spending, negatively impacting soft drinks in 2023. Many consumers were forced to curtail their spending on non-essential items, leading to a decline in soft drink consumption. Strong product innovations focused on introducing new flavours and promoting a healthier image were not enough to attract a larger consumer base.

Euromonitor International's Soft Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Hungary
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN HUNGARY
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Hungary
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN HUNGARY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Regular cola carbonates remain resilient
Reduced sugar carbonates gain traction
More environmental-friendly carbonates introduced
PROSPECTS AND OPPORTUNITIES
Reduced sugar carbonates to drive growth
Premium carbonates to gain traction
Price stabilisation and Deposit Return Scheme implementation
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN HUNGARY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Price sensitivity impacts juice consumption
Innovation continues despite challenges
Public health product tax impacts juice formulations
PROSPECTS AND OPPORTUNITIES
Premiumisation and innovation to drive growth
Juice drinks to thrive with affordability and innovation
Health-conscious consumers to fuel growth in emerging categories
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN HUNGARY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Declining sales of carbonated and still bottled water
Functional bottled water emerges as a winner
Flavoured bottled water faces setbacks
PROSPECTS AND OPPORTUNITIES
Still water to outpace carbonates
Functional bottled water to continue its growth trajectory
Flavoured bottled water to face further challenges
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN HUNGARY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Health-conscious consumers drive sports drink sales
Discounters and e-commerce gain prominence
Refined flavours and ingredients enhance appeal
PROSPECTS AND OPPORTUNITIES
Rising consumer spending and health awareness to drive growth
Retail e-commerce to gain further traction
Intensified competition among brands
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN HUNGARY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Slowdown due to economic factors
Reduced sugar energy drinks gain traction
Private label brands face challenges
PROSPECTS AND OPPORTUNITIES
Health-conscious innovation to drive growth
E-commerce and forecourt retailers to dominate distribution
Private label energy drinks to face challenges
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
RTD TEA IN HUNGARY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Challenges and opportunities for RTD Tea
Xixo leads the product area with strategic innovations
Reduced sugar and carbonated RTD tea gain traction
PROSPECTS AND OPPORTUNITIES
Moderate growth driven by healthier options and exotic flavours
Sustainable packaging innovations
Price stabilisation and private label share
CATEGORY DATA
Table 101 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 102 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 103 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 104 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 105 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 106 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 107 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 108 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 109 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 110 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN HUNGARY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Price hikes slow down growth
Focus on ingredient composition and healthier choices
New launches and strong brand presence drive success
PROSPECTS AND OPPORTUNITIES
RTD coffee poised for rebound and long-term growth
Private label growth slows, but remains relevant
Premiumisation takes centre stage
CATEGORY DATA
Table 114 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 115 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 116 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 117 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 118 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 120 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 121 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 122 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 123 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 124 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 125 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
CONCENTRATES IN HUNGARY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Liquid concentrates maintain resilience in challenging economic times
Innovation to adapt to public health product tax
Powder concentrates face continued decline
PROSPECTS AND OPPORTUNITIES
Healthier compositions and enhanced promotion to drive growth
Modern retail channels to dominate distribution
Local manufacturers to maintain strong position
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 126 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 127 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 128 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 129 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 130 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 131 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 132 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 133 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 136 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 137 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 138 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 139 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 140 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028