Ajemex SA de CV in Soft Drinks (Mexico)

April 2014 | 3 pages | ID: AAB80CF396EEN
Euromonitor International Ltd

Abstracts

Ajemex is relatively new as it has been in Mexico since 2002, therefore has only 11 years of activity in the country. The company’s two main strategies are to offer products with an overall acceptable quality at a low price that is on average 20-25% lower than that of the main competitors, namely Coca-Cola de Mexico and Pepsi-Cola Mexicana; and to work with main distributors in the country to help deliver their products to almost everywhere. Although the carbonates brand Big Cola is the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Ajemex SA de CV: Key Facts
Company Background
Production
Summary 2 Ajemex SA de CV: Production Statistics 2013
Competitive Positioning
Summary 3 Ajemex SA de CV: Competitive Position 2013