Thai Asia Pacific Brewery Co Ltd in Alcoholic Drinks (Thailand)

November 2013 | 3 pages | ID: T870D704589EN
Euromonitor International Ltd

Abstracts

Thai Asia Pacific Brewery aims to hold tight to its strong position in premium beer, given the strength of brands such as Heineken. Sensing the potential growth of the premium segment, aligned with the promising recovery of the domestic economy in the aftermath of the flooding, the company is anticipated to use music and sports marketing to sustain its superior brand image. Its strategy of including famous imported beers such as Guinness and Kilkenny in the company’s portfolio highlights its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Thai Asia Pacific Brewery Co Ltd: Key Facts
Summary 2 Thai Asia Pacific Brewery Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Thai Asia Pacific Brewery Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 4 Thai Asia Pacific Brewery Co Ltd: Competitive Position 2012