Mercian Corp in Alcoholic Drinks (Japan)

August 2013 | 2 pages | ID: M188438F47CEN
Euromonitor International Ltd

Abstracts

Mercian Corp, as Kirin Holding’s subsidiary focused mainly on wine, targets to strengthen its marketing activities and tie-ups with Kirin Brewery. Mainly focusing on table wines, the company aims to reinforce its brands through additions to the product range and product refreshment. In addition to the cooperation with Kirin Brewery, the company collaborates with Lion Nathan National Foods Pty Ltd in Australia, with which the company jointly develops new products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

MERCIAN CORP IN ALCOHOLIC DRINKS (JAPAN)
Euromonitor International
August 2013

Strategic Direction
Key Facts
Summary 1 Mercian Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mercian Corp: Competitive Position 2012