Bulmers Ltd in Alcoholic Drinks (Ireland)

June 2014 | 3 pages | ID: B2D0E792A8EEN
Euromonitor International Ltd

Abstracts

Cider/Perry in Ireland is dominated by Bulmers Ltd with its Bulmers cider brand. However, the company faces stiff competition from other mainstream brands as well as increasing consumer interest in craft cider. The company is expected to continue responding to these threats through ongoing advertising and marketing campaigns, including the strong promotion of its fruit flavoured variants. However, the company can be expected to place more emphasis on its Bulmers Original Cider brand, the most...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Bulmers Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bulmers Ltd: Competitive Position 2013