Men's Outerwear in Norway

After a difficult year in 2009 men’s outerwear recovered, especially during the second half of 2010. Leading the growth were specialised menswear retailers, and those offering premium products. However, the category kept facing competition from sports goods retailers, which took share from traditional menswear retailers during the last few years. The booming sports and outdoor segments led more and more men to purchase clothing items at dedicated sports shops, and, in many instances, clothing...

Euromonitor International's Men's Outerwear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Outerwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Apparel Size Chart for Men: H&M
Table 2 Apparel Size Chart for Men: Helly Hansen
Table 3 Apparel Size Chart for Men: Jack & Jones
Table 4 Sales of Men's Outerwear: Volume 2005-2010
Table 5 Sales of Men's Outerwear: Value 2005-2010
Table 6 Sales of Men's Outerwear: % Volume Growth 2005-2010
Table 7 Sales of Men's Outerwear: % Value Growth 2005-2010
Table 8 Men's Outerwear Company Shares 2006-2010
Table 9 Men's Outerwear Brand Shares 2007-2010
Table 10 Sales of Men's Outerwear by Distribution Format: % Analysis 2005-2010
Table 11 Forecast Sales of Men's Outerwear: Volume 2010-2015
Table 12 Forecast Sales of Men's Outerwear: Value 2010-2015
Table 13 Forecast Sales of Men's Outerwear: % Volume Growth 2010-2015
Table 14 Forecast Sales of Men's Outerwear: % Value Growth 2010-2015
Adidas Norge As in Apparel (norway)
Strategic Direction
Key Facts
Summary 1 adidas Norge AS: Key Facts
Summary 2 adidas Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 adidas Norge AS: Competitive Position 2010
Internet Strategy
Ellos As in Apparel (norway)
Strategic Direction
Key Facts
Summary 4 Ellos AS: Key Facts
Summary 5 Ellos AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Ellos AS: Competitive Position 2010
Internet Strategy
H&m Hennes & Mauritz As in Apparel (norway)
Strategic Direction
Key Facts
Summary 7 H & M Hennes & Mauritz AS: Key Facts
Summary 8 H & M Hennes & Mauritz AS: Operational Indicators
Company Background
Chart 1 H & M Hennes & Mauritz AS: H&M in Oslo
Production
Competitive Positioning
Summary 9 H&M: Competitive Position 2010
Internet Strategy
Helly-hansen As in Apparel (norway)
Strategic Direction
Key Facts
Summary 10 Helly-Hansen AS: Key Facts
Summary 11 Helly-Hansen AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Helly-Hansen Group AS: Competitive Position 2010
Internet Strategy
Levi Strauss Norway As in Apparel (norway)
Strategic Direction
Key Facts
Summary 13 Levi Strauss Norway AS: Key Facts
Summary 14 Levi Strauss Norway AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Levi Strauss Norway AS: Competitive Position 2010
Internet Strategy
Nike International Ltd in Apparel (norway)
Strategic Direction
Key Facts
Summary 16 Nike International Ltd: Key Facts
Summary 17 Nike International Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Nike International Ltd: Competitive Position 2010
Internet Strategy
Zara Norge As in Apparel (norway)
Strategic Direction
Key Facts
Summary 19 Zara Norge AS/Massimo Dutti Norge AS: Key Facts
Summary 20 Zara Norge AS/Massimo Dutti Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Zara Norge AS: Competitive Position 2010
Internet Strategy
Executive Summary
A Strong Economy Furthers Market Growth
Decades of Declining Unit Prices of Apparel Are Coming To An End
the Market Is Fragmented, and Dominated by Large Scandinavian Chains
Shopping Centres Is the Most Important Channel for Apparel Sales
Stronger Volume Than Value Growth Is Forecast
Key Trends and Developments
the Long Period of Falling Unit Prices Is Coming To An End
the Competitive Market Is Dominated by Scandinavian Players
Shopping Centres Is the Prime Location
Sportswear Benefits From Ever-increasing Outdoor Activities
Consumer Spending Patterns Vary Between Product Categories
Table 15 Sales of Apparel by Category: Volume 2005-2010
Table 16 Sales of Apparel by Category: Value 2005-2010
Table 17 Sales of Apparel by Category: % Volume Growth 2005-2010
Table 18 Sales of Apparel by Category: % Value Growth 2005-2010
Table 19 Apparel Company Shares 2006-2010
Table 20 Apparel Brand Shares 2007-2010
Table 21 Sales of Apparel by Distribution Format: % Analysis 2005-2010
Table 22 Sales of Apparel by Category and Distribution Format: % Analysis 2010
Table 23 Forecast Sales of Apparel by Category: Volume 2010-2015
Table 24 Forecast Sales of Apparel by Category: Value 2010-2015
Table 25 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
Table 26 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
Summary 22 Research Sources Skip to top