Procter & Gamble GmbH in Beauty and Personal Care (Germany)
Procter & Gamble invests heavily in research and development, and the global player places significant emphasis on its technologically-advanced products in all of the categories within beauty and personal care. The player pursues global corporate and marketing strategies, and enhances its brand image by sponsoring events such as the Olympic Games, for which it introduced the advertising campaign “Danke Mama” (Thank you Mum).
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Procter & Gamble GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble GmbH: Competitive Position 2012
Key Facts
Summary 1 Procter & Gamble GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble GmbH: Competitive Position 2012