Merz Consumer Care Austria GmbH in Beauty and Personal Care (Austria)

October 2013 | 2 pages | ID: MB2A9E40C42EN
Euromonitor International Ltd

Abstracts

Over the forecast period, Merz Consumer Care Austria GmbH is aiming to strengthen its position and increase its value share within beauty and personal care. In order to achieve this goal, the company is expected to develop products in its core areas minding the highest standards. Merz Consumer Care Austria is thus likely to continue to invest heavily in research and development.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Merz Consumer Care Austria GmbH: Key Facts
Summary 2 Merz Consumer Care Austria GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Merz Consumer Care Austria GmbH: Competitive Position 2012