L'Oréal Nederland BV in Beauty and Personal Care (Netherlands)

April 2016 | 2 pages | ID: L5862F8AB78EN
Euromonitor International Ltd

Abstracts

L’Oréal Nederland BV’s strategy is to defend its leading position within beauty and personal care in the Netherlands through a strong focus on attractive product innovations and large-scale marketing activities involving campaigns in the print media, on television and at points of sale. The company is expected to sign more celebrities to front its advertising campaigns in order to maintain its upper-mid-priced and premium image. L’Oréal is expected to remain innovative in terms of combining...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 L'Oreal Nederland BV: Key Facts
Competitive Positioning
  Summary 2 L'Oreal Nederland BV: Competitive Position 2015