Hans Schwarzkopf & Henkel GmbH & Co KG in Beauty and Personal Care (Germany)
Hans Schwarzkopf & Henkel has a strong reputation for innovation and quality, benefiting from developments within its hair care product range. Its latest product development in hair care was the launch of Syoss colourants, which was supported by a major advertising campaign, both via traditional marketing channels and via social media and sponsorship. The company is expected to emphasise product innovation and consistent quality in order to increase its value share over the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Hans Schwarzkopf & Henkel GmbH & Co KG: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Hans Schwarzkopf & Henkel GmbH: Competitive Position 2012
Key Facts
Summary 1 Hans Schwarzkopf & Henkel GmbH & Co KG: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Hans Schwarzkopf & Henkel GmbH: Competitive Position 2012