Encore Tissue Pty Ltd in Tissue and Hygiene (Australia)

May 2013 | 3 pages | ID: E9D07BED0D7EN
Euromonitor International Ltd

Abstracts

As Australia’s largest manufacturer of recycled toilet paper and kitchen towels, it is up to Encore Tissues to build demand for “green” toilet paper. As a minor player, however, owning a collection of brands that are purposely unglamorous, it is doubtful if Encore Tissues has either the budget or the marketing talent to achieve such an aim. It is therefore likely to remain a minor player in the Australian tissues environment, producing cheap recycled toilet paper.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Encore Tissue Pty Ltd: Key Facts
Summary 2 Encore Tissue Pty Ltd: Operational Indicators
Company Background
Production
Summary 3 Encore Tissue Pty Ltd: Production Statistics 2012
Competitive Positioning
Summary 4 Encore Tissue Pty Ltd: Competitive Position 2012