De Jour Sanitary Products in Tissue and Hygiene (Australia)
De Jour Sanitary Products is in a precarious situation. As a fading player that primarily competes in tampons, a category that has delivered half a decade of decline, it will over the forecast period be increasingly at risk of being dropped by major retailers. In order to prove to retailers that it can still generate value in tampons, it launched Miss De Jour – a premium, more “stylish” version of its primary brand. De Jour founder Katrina Allen has, however, subsequently diversified her...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 De Jour Sanitary Products: Key Facts
Summary 2 De Jour Sanitary Products: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 De Jour Sanitary Products: Competitive Position 2012
Key Facts
Summary 1 De Jour Sanitary Products: Key Facts
Summary 2 De Jour Sanitary Products: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 De Jour Sanitary Products: Competitive Position 2012