Beiersdorf GmbH in Beauty and Personal Care (Austria)

May 2014 | 3 pages | ID: B9DE5BF94B7EN
Euromonitor International Ltd

Abstracts

In Austria, Beiersdorf GmbH follows the strategic direction of its Germany-based parent company, which involves placing great emphasis on continuous investment on research and development in order to regularly launch innovative new products. The company focuses mainly on skin care as this is the beauty and personal care product category with the highest growth potential, although Beiersdorf intends to launch innovative new products in all of the beauty and personal care categories in which it...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Beiersdorf GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Beiersdorf GmbH: Competitive Position 2013