Kitchen Towels - Norway

Date: May 1, 2010
Pages: 26
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: KFAE9C5C7AAEN
Leaflet:

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Kitchen Towels - Norway

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Kitchen towels saw growing commoditisation towards the end of the review period, with strong price competition. While consumers continue to demand high levels of absorbency and strength, the quality of private label and cheaper brands continued to improve during the review period. Consequently, many consumers shifted their focus to price when selecting these products. This trend was further encouraged by the widening range of private label products on offer.

Euromonitor International's Away from Home Tissues and Hygiene in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Kitchen Towels in Norway
Euromonitor International
May 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Growth Continues As Consumers Trade Up
Economic Downturn Has Slight Impact
Trio of Strong Leaders Dominate Sales
Consumers Switch To Distribution Channels Offering Value
Stronger Growth Ahead Thanks To Premiumisation
Key Trends and Developments
Ageing Population Shapes Growth
Growing Interest in Private Label Products
Distribution Shifts To More Affordable Channels As Consumers Seek Value
Ecological Concerns Increasingly Impact Players and Consumers
Hygiene Plays An Increasingly Important Role in Consumers' Lives
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Duni As
Strategic Direction
Key Facts
  Summary 2 Duni AS: Key Facts
  Summary 3 Duni AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Duni AS: Competitive Position 2009
Jordan As
Strategic Direction
Key Facts
  Summary 5 Jordan AS: Key Facts
  Summary 6 Jordan AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Jordan AS: Competitive Position 2009
Metsä Tissue As
Strategic Direction
Key Facts
  Summary 8 Metsä Tissue AS: Key Facts
  Summary 9 Metsä Tissue AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Metsä Tissue AS: Competitive Position 2009
Midelfart Sonesson As
Strategic Direction
Key Facts
  Summary 11 Midelfart Sonesson AS: Key Facts
  Summary 12 Midelfart Sonesson AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13 Midelfart Sonesson AS: Competitive Position 2009
Nycomed Pharma As
Strategic Direction
Key Facts
  Summary 14 Nycomed Pharma AS: Key Facts
  Summary 15 Nycomed Pharma AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 16 Nycomed Pharma AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014
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