One of the key features of the Swiss homewares category has been the extent to which it has been affected by current dynamism seen in the real estate market. For example, 2010 saw the construction of over 40,000 new apartments, a 4% increase over 2009, and real estate commentators have already suggested that total construction for 2011 will be significantly higher again. Furthermore, much of the construction activity is also as a result of the growing “blue chip” immigration as more...
Euromonitor International's Homewares in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Homewares in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Homewares market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
HOMEWARES IN SWITZERLAND
Euromonitor International
June 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2006-2011
Table 2 Sales of Homewares by Category: % Value Growth 2006-2011
Table 3 Homewares by Type: % Value Breakdown 2009-2011
Table 4 Homewares Company Shares 2009-2011
Table 5 Homewares Brand Shares 2009-2011
Table 6 Sales of Homewares by Distribution Format: % Analysis 2006-2011
Table 7 Forecast Sales of Homewares by Category: Value 2011-2016
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2011-2016
Möbel Pfister AG in Home and Garden (switzerland)
Strategic Direction
Summary 1 Möbel Pfister AG: Key Facts
Summary 2 Pfister Arco Holding AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Möbel Pfister AG: Competitive Position 2011
Wmf Schweiz AG in Home and Garden (switzerland)
Strategic Direction
Key Facts
Summary 4 WMF Schweiz AG: Key Facts
Summary 5 Württembergische Metallwarenfabrik AG (WMF): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 WMF Schweiz AG: Competitive Position 2011
Executive Summary
Subdued Overall Performance Reflects Major Economic Trends
Swiss Consumer Behaviour Increasingly Motivated by Price
Swiss Home and Garden Market Remains Highly Fragmented
Internet Sales Gaining Momentum As Store-based Channel Dominates
Bleak Prospects for Overall Growth Going Forward
Key Trends and Developments
Swiss Consumers' 'retail Tourism' on the Increase - Particularly for Furniture
Swiss DIY Market Relatively Stagnant Despite Shifts in Sales Models
Marketing Strategies for Increasingly Emphasising Role of Women in DIY
Trends Towards 'garden Lounges' Catalyst for Organic and Sustainable Garden Products
Current Impact
Online Market for Home and Garden Gaining Traction
Market Data
Table 9 Sales of Home and Garden by Category: Value 2006-2011
Table 10 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 11 Home and Garden Company Shares 2009-2011
Table 12 Home and Garden Brand Shares 2009-2011
Table 13 Penetration of Private Label by Category 2009-2011
Table 14 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 15 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources
Euromonitor International
June 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2006-2011
Table 2 Sales of Homewares by Category: % Value Growth 2006-2011
Table 3 Homewares by Type: % Value Breakdown 2009-2011
Table 4 Homewares Company Shares 2009-2011
Table 5 Homewares Brand Shares 2009-2011
Table 6 Sales of Homewares by Distribution Format: % Analysis 2006-2011
Table 7 Forecast Sales of Homewares by Category: Value 2011-2016
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2011-2016
Möbel Pfister AG in Home and Garden (switzerland)
Strategic Direction
Summary 1 Möbel Pfister AG: Key Facts
Summary 2 Pfister Arco Holding AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Möbel Pfister AG: Competitive Position 2011
Wmf Schweiz AG in Home and Garden (switzerland)
Strategic Direction
Key Facts
Summary 4 WMF Schweiz AG: Key Facts
Summary 5 Württembergische Metallwarenfabrik AG (WMF): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 WMF Schweiz AG: Competitive Position 2011
Executive Summary
Subdued Overall Performance Reflects Major Economic Trends
Swiss Consumer Behaviour Increasingly Motivated by Price
Swiss Home and Garden Market Remains Highly Fragmented
Internet Sales Gaining Momentum As Store-based Channel Dominates
Bleak Prospects for Overall Growth Going Forward
Key Trends and Developments
Swiss Consumers' 'retail Tourism' on the Increase - Particularly for Furniture
Swiss DIY Market Relatively Stagnant Despite Shifts in Sales Models
Marketing Strategies for Increasingly Emphasising Role of Women in DIY
Trends Towards 'garden Lounges' Catalyst for Organic and Sustainable Garden Products
Current Impact
Online Market for Home and Garden Gaining Traction
Market Data
Table 9 Sales of Home and Garden by Category: Value 2006-2011
Table 10 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 11 Home and Garden Company Shares 2009-2011
Table 12 Home and Garden Brand Shares 2009-2011
Table 13 Penetration of Private Label by Category 2009-2011
Table 14 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 15 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources