Hair Care in Portugal

Date: September 19, 2014
Pages: 31
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H2F3C9D634CEN
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Hair Care in Portugal

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Hair care remained a very fragmented category in 2013 with many brands competing for a place in the sun. Hair care was also one of the categories in which innovations can make a difference. The recent promotional actions and changes in preferred formats were the reasons for the fall of value sales in hair care, to which was added the general downturn. For instance, at the beginning of 2013 L’Oréal Portugal launched a strong marketing campaign, named “O meu Elvive”, which aimed to prove to...

Euromonitor International's Hair Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Hair Care by Category: Value 2008-2013
  Table 2 Sales of Hair Care by Category: % Value Growth 2008-2013
  Table 3 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  Table 4 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  Table 5 NBO Company Shares of Hair Care: % Value 2009-2013
  Table 6 NBO Company Shares of Salon Hair Care: % Value 2009-2013
  Table 7 LBN Brand Shares of Hair Care: % Value 2010-2013
  Table 8 LBN Brand Shares of Colourants: % Value 2010-2013
  Table 9 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
  Table 10 LBN Brand Shares of Styling Agents: % Value 2010-2013
  Table 11 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  Table 12 Forecast Sales of Hair Care by Category: Value 2013-2018
  Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Henkel Ibérica Portugal, Unipessoal, Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 1 Henkel Ibérica Portugal, Unipessoal, Lda: Key Facts
Summary 2 Henkel Ibérica Portugal, Unipessoal, Lda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Henkel Ibérica Portugal, Unipessoal, Lda: Competitive Position 2013
Unilever Jerónimo Martins Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 4 Unilever Jerónimo Martins Lda: Key Facts
Summary 5 Unilever Jerónimo Martins Lda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Unilever Jerónimo Martins Lda: Competitive Position 2013
Executive Summary
Portuguese Recession Negatively Impacts Sales
Price Hunting Is the Prevailing Consumer Trend
Multinational Companies Dominate Beauty and Personal Care
Internet Retailing Gains Ground
No Immediate Recovery Is Expected
Key Trends and Developments
Poor Economic Conditions Remain the Greatest Barrier To Growth
Beauty and Personal Care Is Dominated by Multinationals and Their Strong Brands
Increasing Gender Segmentation and Innovation Favour Sales of Beauty and Personal Care Products
Market Data
  Table 15 Sales of Beauty and Personal Care by Category: Value 2008-2013
  Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  Table 23 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 7 Research Sources
Analyzing the Hair Care Market in Portugal US$ 300.00 Aug, 2012 · 60 pages
Eye Care in Portugal US$ 900.00 Aug, 2013 · 23 pages
Wound Care in Portugal US$ 900.00 May, 2014 · 25 pages

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