Hair Care in Portugal

Date: August 1, 2013
Pages: 32
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H2F3C9D634CEN
Leaflet:

Download PDF Leaflet

Hair Care in Portugal
The ongoing economic recession and the devastating effect that it has had on disposable income levels in Portugal resulted in declines in all hair care categories during 2012. Price promotions were the order of the day in the majority of hair care categories towards the end of the review period. The ongoing economic recession drove the distribution of hair care towards mass retail channels such as supermarkets as consumers dramatically reduced the frequency with which they visit the hair salon.

Euromonitor International's Hair Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HAIR CARE IN PORTUGAL
Euromonitor International
August 2013

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Hair Care by Category: Value 2007-2012
  Table 2 Sales of Hair Care by Category: % Value Growth 2007-2012
  Table 3 Sales of Hair Care by Premium Vs Mass: % Value Analysis 2007-2012
  Table 4 Sales of Styling Agents by Type: % Value Breakdown 2007-2012
  Table 5 Hair Care NBO Company Shares by Value 2008-2012
  Table 6 Hair Care LBN Brand Shares by Value 2009-2012
  Table 7 Styling Agents LBN Brand Shares by Value 2009-2012
  Table 8 Colourants LBN Brand Shares by Value 2009-2012
  Table 9 Salon Hair Care NBO Company Shares by Value 2008-2012
  Table 10 Salon Hair Care LBN Brand Shares by Value 2009-2012
  Table 11 Hair Care Premium LBN Brand Shares by Value 2009-2012
  Table 12 Forecast Sales of Hair Care by Category: Value 2012-2017
  Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2012-2017
  Table 14 Forecast Sales of Hair Care by Premium Vs Mass: % Value Analysis 2012-2017
Unilever Jeronimo Martins Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 1 Unilever Jeronimo Martins Lda: Key Facts
Summary 2 Unilever Jeronimo Martins Lda: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Unilever Jeronimo Martins Lda: Competitive Position 2012
Executive Summary
Product Offers, Discounts and Hunting for Value for Money Rule the Day
New Product Development Remains the Key Growth Driver
Multinational Companies Continue To Dominate Beauty and Personal Care
the Popularity of Internet Retailing As A Distribution Channel Continues To Increase
Difficult Times Ahead
Key Trends and Developments
Turbulent Economic Conditions
Demographic Changes Must Be Taken Into Consideration
Online Sales Prove Increasingly Appealing To Portuguese Consumers
Celebrity Endorsers Play Major Role in Marketing Campaigns of Leading Companies
Private Label Gaining Value Share in Beauty and Personal Care in Portugal
Market Data
  Table 15 Sales of Beauty and Personal Care by Category: Value 2007-2012
  Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  Table 17 Sales of Premium Cosmetics by Category: Value 2007-2012
  Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  Table 19 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  Table 20 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  Table 21 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  Table 23 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Sources
Summary 4 Research Sources
Analyzing the Hair Care Market in Portugal US$ 300.00 Aug, 2012 · 60 pages
Eye Care in Portugal US$ 900.00 Aug, 2013 · 23 pages
Wound Care in Portugal US$ 900.00 Aug, 2013 · 23 pages

Ask Your Question

Hair Care in Portugal
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry: