Depilatories in Portugal

April 2024 | 20 pages | ID: D4277FFA78CEN
Euromonitor International Ltd

Abstracts

Demand for depilatories in Portugal registered visible retail volume growth in 2023. Hot summer led many Portuguese women to wear outfits that exposed skin, leading to more frequent purchases of depilatories. In addition, high inflation rates in 2022 and 2023 resulted in lower disposable income for Portuguese consumers. This saw some women leaving beauty salons for hair removal services, such as waxing and laser hair removal, favouring depilatory products. Finally, since the end of COVID-19 rest...

Euromonitor International's Depilatories in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Depilatories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Depilatories in Portugal
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

DEPILATORIES IN PORTUGAL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Convenience, inflation and the long summer drives growth for depilatories
The ease of razors and blades leads the product to record the strongest performance
Private label and Procter & Gamble gain ground, focusing on razors and blades
PROSPECTS AND OPPORTUNITIES
Depilatories has solid growth prospects as warmer weather continues
Innovation to encourage both retail volume and retail value sales
Health and personal care stores set to gain share across the forecast period
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2018-2023
Table 2 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 4 NBO Company Shares of Depilatories: % Value 2019-2023
Table 5 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 6 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources