Tea in Vietnam

Date: July 29, 2013
Pages: 26
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T720F67B09DEN
Leaflet:

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Tea in Vietnam
Green tea is traditionally the most popular type of tea in Vietnam, and it accounted for a 61% share of tea off-trade volume sales in 2012. Green tea is perceived to be more beneficial to health compared to black tea; however, as green tea sales were heading towards maturity, it saw low growth in off-trade volume sales over the review period. Meanwhile, instant tea and fruit/herbal tea became increasingly popular with Vietnamese consumers thanks to their sweet and pleasant tastes.

Euromonitor International's Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Tea by Category: Volume 2007-2012
  Table 2 Retail Sales of Tea by Category: Value 2007-2012
  Table 3 Retail Sales of Tea by Category: % Volume Growth 2007-2012
  Table 4 Retail Sales of Tea by Category: % Value Growth 2007-2012
  Table 5 Tea: Standard Vs Pods % Value Analysis 2007-2012
  Table 6 Tea Company Shares by Retail Value 2008-2012
  Table 7 Tea Brand Shares by Retail Value 2009-2012
  Table 8 Forecast Retail Sales of Tea by Category: Volume 2012-2017
  Table 9 Forecast Retail Sales of Tea by Category: Value 2012-2017
  Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
  Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
  Table 12 Tea: Forecast Standard Vs Pods % Value Analysis 2012-2017
Vinatea - Vietnam National Tea Corp in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Vinatea - Vietnam National Tea Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Vinatea - Vietnam National Tea Corp: Competitive Position 2012
Executive Summary
Hot Drinks Displays Good Growth in 2012 Despite Economic Difficulties
Increasing Demand for Instant Hot Drinks
Intense Competition Amongst Local and International Players
Traditional Trade Channels Still Important
Strong Growth Rate for Hot Drinks Over the Forecast Period
Key Trends and Developments
Slower Value Growth in 2012 Due To Economic Slowdown
Specialist Coffee Shops Are A Boost for Coffee Sales
Traditional Trade Channels Dominate Hot Drinks
Growing Appeal of Instant Products
Healthy Products To Be the Main Selling Point
Market Data
  Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  Table 15 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  Table 16 Retail Sales of Hot Drinks by Category: Value 2007-2012
  Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  Table 21 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  Table 23 Hot Drinks Company Shares by Retail Value 2008-2012
  Table 24 Hot Drinks Brand Shares by Retail Value 2009-2012
  Table 25 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  Table 26 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Appendix
Production/import/export Data
  Table 37 Production of Hot Drinks by Category 2005-2012
Sources
Summary 3 Research Sources
RTD Tea in Vietnam US$ 900.00 Jun, 2014 · 31 pages
Hot Drinks in Vietnam to 2014 US$ 495.00 Oct, 2010 · 117 pages
Tea Market in Vietnam: Business Report 2014 US$ 1,160.00 Jul, 2014 · 70 pages
Processed Food Market in Vietnam US$ 800.00 Jun, 2009 · 45 pages
Vietnam Soft Drinks Review 2013 US$ 3,370.00 Dec, 2013 · 82 pages

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