The trend for consuming energy drinks in bars and nightclubs as a mixer for alcoholic drinks or for direct consumption continued in 2011. Red Bull heavily supported this trend by investing in promotional activities in such venues.
Euromonitor International's Sports and Energy Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Sports and Energy Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SPORTS AND ENERGY DRINKS IN ITALY
Euromonitor International
June 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for Sports and Energy Drinks: % Volume Breakdown 2006-2011
Table 6 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 7 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2008-2011
Table 8 Company Shares of Sports and Energy Drinks by Off-trade Value 2007-2011
Table 9 Brand Shares of Sports and Energy Drinks by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016
Acqua Minerale San Benedetto SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Acqua Minerale San Benedetto SpA: Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Acqua Minerale San Benedetto SpA: Competitive Position 2011
Coca-Cola Hbc Italia SRL in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 4 Coca-Cola HBC Italia Srl: Key Facts
Summary 5 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 6 Coca-Cola HBC Italia Srl: Production Sites
Competitive Positioning
Summary 7 Coca-Cola HBC Italia Srl: Competitive Position 2011
Conserve Italia - Consorzio Cooperative Conserve Italia Scarl in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 8 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
Summary 9 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2011
Ferrarelle SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 11 Ferrarelle SpA: Key Facts
Summary 12 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 13 Ferrarelle SpA: Production Statistics 2011
Competitive Positioning
Summary 14 Ferrarelle SpA: Competitive Position 2011
San Pellegrino SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 15 San Pellegrino SpA: Key Facts
Summary 16 San Pellegrino SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 San Pellegrino SpA: Competitive Position 2011
Executive Summary
A Moderate Performance Recorded in 2011
Economic Crisis Hits the On-trade Channel
Despite the Crisis Private Label Registers Only Moderate Growth
Supermarkets Continue To Account for the Bulk of Off-trade Sales
Slow Growth Expected To Continue Over the Forecast Period
Key Trends and Developments
Economic Crisis Becomes An Obstacle To Growth
Private Label Grows at A Very Slow Pace
Health and Wellness Trends Affect Consumer Behaviour in the Soft Drinks Market
Reduced Footfall in the On-trade Leads To A Decline in Sales
Manufacturers Reluctant To Invest in Innovation
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 27 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 28 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 36 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 37 Penetration of Private Label by Category by Value 2006-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Italy
Sources
Summary 18 Research Sources
Euromonitor International
June 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for Sports and Energy Drinks: % Volume Breakdown 2006-2011
Table 6 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 7 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2008-2011
Table 8 Company Shares of Sports and Energy Drinks by Off-trade Value 2007-2011
Table 9 Brand Shares of Sports and Energy Drinks by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016
Acqua Minerale San Benedetto SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Acqua Minerale San Benedetto SpA: Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Acqua Minerale San Benedetto SpA: Competitive Position 2011
Coca-Cola Hbc Italia SRL in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 4 Coca-Cola HBC Italia Srl: Key Facts
Summary 5 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 6 Coca-Cola HBC Italia Srl: Production Sites
Competitive Positioning
Summary 7 Coca-Cola HBC Italia Srl: Competitive Position 2011
Conserve Italia - Consorzio Cooperative Conserve Italia Scarl in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 8 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
Summary 9 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2011
Ferrarelle SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 11 Ferrarelle SpA: Key Facts
Summary 12 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 13 Ferrarelle SpA: Production Statistics 2011
Competitive Positioning
Summary 14 Ferrarelle SpA: Competitive Position 2011
San Pellegrino SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 15 San Pellegrino SpA: Key Facts
Summary 16 San Pellegrino SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 San Pellegrino SpA: Competitive Position 2011
Executive Summary
A Moderate Performance Recorded in 2011
Economic Crisis Hits the On-trade Channel
Despite the Crisis Private Label Registers Only Moderate Growth
Supermarkets Continue To Account for the Bulk of Off-trade Sales
Slow Growth Expected To Continue Over the Forecast Period
Key Trends and Developments
Economic Crisis Becomes An Obstacle To Growth
Private Label Grows at A Very Slow Pace
Health and Wellness Trends Affect Consumer Behaviour in the Soft Drinks Market
Reduced Footfall in the On-trade Leads To A Decline in Sales
Manufacturers Reluctant To Invest in Innovation
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 27 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 28 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 36 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 37 Penetration of Private Label by Category by Value 2006-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Italy
Sources
Summary 18 Research Sources