RTD Tea in Turkey

Date: May 2, 2014
Pages: 35
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R4C536AE8E7EN
Leaflet:

Download PDF Leaflet

RTD Tea in Turkey
In 2013, RTD tea posted remarkable current value growth of 62%, up from a CAGR of 39% over the review period. The main factors behind this performance were the entries of the Fuse Tea brand from Coca-Cola Içecek AS in 2012 and the launch of the Didi brand from the government-affiliated Cay Isletmeleri Genel Müdürlügü (Caykur) in 2013. Both companies are very established and have wide distribution networks, which means that their products became widely available across the country instantly.

Euromonitor International's RTD Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2008-2013
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2008-2013
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2008-2013
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2008-2013
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2008-2013
  Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2009-2013
  Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2010-2013
  Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2009-2013
  Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2010-2013
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2013-2018
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2013-2018
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Aroma Bursa Meyva Sulari ve Gida San as: Key Facts
Summary 2 Aroma Bursa Meyva Sulari ve Gida San as: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Aroma Bursa Meyva Sulari ve Gida San as: Competitive Position 2013
Dimes Gida San Ve Ticaret As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 4 Dimes Gida San ve Ticaret AS: Key Facts
Summary 5 Dimes Gida San ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Dimes Gida San ve Ticaret AS: Competitive Position 2013
Executive Summary
Soft Drinks Registers Healthy Value Growth in 2013
Health and Wellness Trend Plays A More Important Role in the Market
Multinational Companies Lead the Way
Homeshopping Remains the Leading Distribution Channel Despite Loss of Share
Soft Drinks Set To Register Positive Value Growth Over the Forecast Period
Key Trends and Developments
Economic Conditions Positively Affect the Soft Drinks Market
Modern Grocery Retailers Gaining Distribution Share From Homeshopping Channel
Health and Wellness Products Welcomed by Consumers
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  Table 26 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  Table 27 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  Table 32 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
  Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
  Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Turkey
Market Data
  Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
  Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 7 Research Sources
Turkey Iced/Rtd Tea Drinks Category Profile 2013 US$ 794.00 Dec, 2013 · 40 pages
RTD Tea - Italy US$ 900.00 Mar, 2011 · 51 pages
RTD Tea in Latvia US$ 900.00 Apr, 2014 · 22 pages
RTD Tea in Lithuania US$ 900.00 Apr, 2014 · 26 pages

Ask Your Question

RTD Tea in Turkey
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry: