RTD Tea in Turkey

Date: June 20, 2013
Pages: 38
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R4C536AE8E7EN
Leaflet:

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RTD Tea in Turkey
In the last two years of the review period, RTD tea demonstrated a strong growth rate, with off-trade value growth of 44% in 2011 and 36% in 2012, compared to a 25% CAGR over the review period. Thanks to increased television advertisements by the leading companies in the last two years of the review period, RTD tea started to be perceived by consumers as the second most refreshing drink after water, with sales rising over the summer, especially during the holy month of Ramadan.

Euromonitor International's RTD Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2007-2012
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2007-2012
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2007-2012
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2007-2012
  Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2007-2012
  Table 6 Company Shares of RTD Tea by Off-trade Volume 2008-2012
  Table 7 Brand Shares of RTD Tea by Off-trade Volume 2009-2012
  Table 8 Company Shares of RTD Tea by Off-trade Value 2008-2012
  Table 9 Brand Shares of RTD Tea by Off-trade Value 2009-2012
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2012-2017
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Aroma Bursa Meyva Sulari ve Gida San AS: Key Facts
Summary 2 Aroma Bursa Meyva Sulari ve Gida San AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Aroma Bursa Meyva Sulari ve Gida San AS: Competitive Position 2012
Dimes Gida San Ve Ticaret As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 4 Dimes Gida San ve Ticaret AS: Key Facts
Summary 5 Dimes Gida San ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Dimes Gida San ve Ticaret AS: Competitive Position 2012
Yildiz Holding As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 7 Yildiz Holding AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Yildiz Holding AS: Competitive Position 2012
Executive Summary
Soft Drinks Volume Growth in 2012 Falls Behind Review Period Cagr
the Health and Wellness Trends Drives Innovations
Multinational Companies Remain the Leading Players in Soft Drinks in Turkey
Direct Selling Remains the Leading Distribution Channel for Soft Drinks
Positive Total Volume Growth Is Predicted Over the Forecast Period
Key Trends and Developments
Improved Economic Conditions Lead To Growth
Young Population and Rapid Urbanisation Are Significant Factors Behind Growth
Health and Wellness A Major Trend Within Soft Drinks
Large Modern Retailers Gaining Share
Fierce Competition Among Multinational and Local Players
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  Table 30 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  Table 31 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  Table 32 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  Table 33 Penetration of Private Label by Category by Value 2007-2012
  Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Turkey
  Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Definitions
Sources
Summary 9 Research Sources
Turkey Iced/Rtd Tea Drinks Category Profile 2013 US$ 794.00 Dec, 2013 · 40 pages
RTD Tea - Italy US$ 900.00 Mar, 2011 · 51 pages
RTD Tea in Latvia US$ 900.00 Apr, 2014 · 22 pages
RTD Tea in Lithuania US$ 900.00 Apr, 2014 · 26 pages

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