In 2011, cider/perry sales remained non-existent in the Egyptian market with the category unlikely to enter the country in the near future. Much of this stems from the small percentage of the population that consumes alcohol, making it difficult for new products to make any headway. Knowledge of cider/perry in Egypt is also restricted to a very small consumer base of higher-income earners, many of whom have come across these products while travelling abroad, leading to extremely low demand for...
Euromonitor International's Cider/Perry in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Cider/Perry in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Trends
Executive Summary
Economic Turmoil Slows Alcoholic Drinks Growth
Black Market Continues To Hinder Spirits' Sales
Al Ahram Beverages Continues To Dominate the Market
the On-trade Remains the Most Popular Channel Despite Challenges
Forecast Performance Is Expected To Improve Despite Scepticism
Key Trends and Developments
Political Instability Leads To Uncertainty Around the Market's Future
Extreme Taxation
Advertising Increases Throughout Egypt
Limited New Product Launches
Summary 1 Key New Product Developments 2011-2012
Specialist Retailers Remain the Only Form of Off-trade
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Market Background
Legal Drinking Age
Drink Driving
Advertising
Table 1 Number of On-trade Establishments by Type 2005-2010
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Category 2011
Table 4 Selling Margin of a Typical Domestically-produced Beer Brand 2011 - Fayrouz
Table 5 Selling Margin of a Typical Wine Brand 2011 - Omar Khayyam
Table 6 Selling Margin of a Typical Spirits Brand 2011 - Johnnie Walker
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 3 Research Sources
Executive Summary
Economic Turmoil Slows Alcoholic Drinks Growth
Black Market Continues To Hinder Spirits' Sales
Al Ahram Beverages Continues To Dominate the Market
the On-trade Remains the Most Popular Channel Despite Challenges
Forecast Performance Is Expected To Improve Despite Scepticism
Key Trends and Developments
Political Instability Leads To Uncertainty Around the Market's Future
Extreme Taxation
Advertising Increases Throughout Egypt
Limited New Product Launches
Summary 1 Key New Product Developments 2011-2012
Specialist Retailers Remain the Only Form of Off-trade
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Market Background
Legal Drinking Age
Drink Driving
Advertising
Table 1 Number of On-trade Establishments by Type 2005-2010
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Category 2011
Table 4 Selling Margin of a Typical Domestically-produced Beer Brand 2011 - Fayrouz
Table 5 Selling Margin of a Typical Wine Brand 2011 - Omar Khayyam
Table 6 Selling Margin of a Typical Spirits Brand 2011 - Johnnie Walker
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 3 Research Sources
