Oral Care in Bulgaria

April 2024 | 23 pages | ID: O776878B508EN
Euromonitor International Ltd

Abstracts

Due to the influence of social media, the popularity of teeth whitening at home is gathering pace in Bulgaria and this is contributing to the positive development of oral care in Bulgaria. The desire for a youthful, confident smile fuelled the demand for these products. As a result, tooth whiteners and toothpaste, specifically whitening versions, recorded strong value growth, followed closely by dental floss. It is not only traditional whitening ingredients such as hydrogen peroxide that are gai...

Euromonitor International's Oral Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Oral Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Oral Care in Bulgaria
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

ORAL CARE IN BULGARIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Teeth whitening and general importance of oral care underpin sales
Health and personal care stores take the lead in distribution
Electric toothbrushes register strong value growth
PROSPECTS AND OPPORTUNITIES
Demand for natural-based oral care is expected to rise
Oral care e-commerce sales to rise further
Price sensitivity will weigh on purchasing decisions in oral care
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2018-2023
Table 2 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 3 Sales of Toothbrushes by Category: Value 2018-2023
Table 4 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 6 NBO Company Shares of Oral Care: % Value 2019-2023
Table 7 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 9 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 10 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 12 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN BULGARIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources