The Tablet Market Report 2012-2017
In a matter of two years, the tablet has developed from a minor, niche product into one of the world's fastest growing media platforms. A mere blip on technological consciousness before 2010, it took less than two years for tablets to overtake global netbook PC sales. Millions of consumers are adopting this new technology as a light, portable entertainment and media device, while enterprises are using them to replace notebook PCs, access files and cloud storage remotely, and substitute paper filing systems. Visiongain has calculated that global tablet market will reach $31.86bn in 2012, breaking the 100 million unit shipment barrier the same year.
The Tablet Market Report 2012-2017 forecasts the size, shipments, and value of eight regional markets: North America, Latin America, Europe, Asia-Pacific, BRIC (Brazil, Russia, India, and China) and the rest of the world. For each of these, visiongain identifies prevailing trends and strategies that will steer this emerging technology over the five-year forecast period.
Further examined are the vendors and tablet models that have had either tremendous success or crippling failure. Visiongain's report outlines and analyses the product specifications, pricing schemes, and marketing strategies that have separated a few standout models from a selection now in the hundreds. Using this examination, visiongain ascertains how new entrants can launch a successful product and which categories of tablets will have the most traction in the regional markets.
Forecasted in this report are the projected tablet shipments and market value from 2012-2017, with breakdown by region, vendor, and operating system. Also provided are a SWOT analysis, list of drivers and constraints, as well as case studies of 9 leading vendors to contextualise these findings.
The Tablet Market Report 2012-2017 contains 98 tables and charts to illustrate, analyse and, forecast global and regional tablet markets. It also includes analysis of OEM positioning and strategy for 9 notable players, forecasting for 5 additional vendors on the tablet market, and analysis of 14 leading device models.
Unique Selling Points
Visiongain telecommunications reports are compiled using a broad and rich mixture of both primary and secondary information to produce an overall industry outlook. In order to provide our clients with the best product possible product, we do not rely on any one single source of information. Visiongain analysts not only interview market-leading vendors, carriers, service providers and industry experts but also review a wealth of financial data and product information from a vast range of sources.
Why you should buy The Tablet Market Report 2012-2017
The Tablet Market Report 2012-2017 forecasts the size, shipments, and value of eight regional markets: North America, Latin America, Europe, Asia-Pacific, BRIC (Brazil, Russia, India, and China) and the rest of the world. For each of these, visiongain identifies prevailing trends and strategies that will steer this emerging technology over the five-year forecast period.
Further examined are the vendors and tablet models that have had either tremendous success or crippling failure. Visiongain's report outlines and analyses the product specifications, pricing schemes, and marketing strategies that have separated a few standout models from a selection now in the hundreds. Using this examination, visiongain ascertains how new entrants can launch a successful product and which categories of tablets will have the most traction in the regional markets.
Forecasted in this report are the projected tablet shipments and market value from 2012-2017, with breakdown by region, vendor, and operating system. Also provided are a SWOT analysis, list of drivers and constraints, as well as case studies of 9 leading vendors to contextualise these findings.
The Tablet Market Report 2012-2017 contains 98 tables and charts to illustrate, analyse and, forecast global and regional tablet markets. It also includes analysis of OEM positioning and strategy for 9 notable players, forecasting for 5 additional vendors on the tablet market, and analysis of 14 leading device models.
Unique Selling Points
- A comprehensive analysis of the global tablet market from 2012-2017.
- 98 tables, charts, and graphs that quantify, analyse and forecast the global tablet market from 2012-2017.
- Forecasts and analysis for 8 regional markets from 2012-2017, by unit sales and market value (US$m)
- Analysis of vendor positioning and strategy in 9 notable players and forecasting for 5 additional players in the tablet market.
- Forecasts and comparative analysis of the dominant operating systems in the tablet market 2012-2017.
- A SWOT analysis that examines the tablet market from 2012-2017.
- Comparative analyses of specifications, strategies, successes, and failures of prominent tablet models, as well as their implications for the broader market.
- Analysis of market drivers and constraints for the tablet market from 2012-2017.
Visiongain telecommunications reports are compiled using a broad and rich mixture of both primary and secondary information to produce an overall industry outlook. In order to provide our clients with the best product possible product, we do not rely on any one single source of information. Visiongain analysts not only interview market-leading vendors, carriers, service providers and industry experts but also review a wealth of financial data and product information from a vast range of sources.
Why you should buy The Tablet Market Report 2012-2017
- You will receive a comprehensive analysis of the tablet market from 2012-2017.
- You will find 98 tables, charts, and graphs that quantify, analyse, and forecast the tablet market in detail from 2012-2017.
- You will discover forecasts and analysis for 8 regional tablet markets between 2012-2017 by unit sales and market value in (US$m)
- North America
- Europe
- Asia-Pacific
- Brazil
- Russia
- India
- China
- Latin America
- ROW
- You will find analyses and market share forecasts for North America, Europe, Asia-Pacific and BRIC for 14 leading or noteworthy vendors from 2012-2017.
- Apple
- Motion Computing
- Hewlett-Packard
- Samsung
- Asus
- Research in Motion
- Microsoft
- ZTE
- Huawei
- Nokia
- HTC
- Acer
- Sony
- Lenovo
- You will be presented with comparative analyses of the leading tablet models, outlining the prospects and implications of their design and marketing strategy for the broader tablet market 2012-2017
- Microsoft Tablet PC prototype
- Apple iPad (generation 1-3)
- HP Touchpad
- Motion Computing C5
- BlackBerry Playbook
- Samsung Galaxy Tab 7 and 10.1
- Asus Transformer Prime
- ZTE Light Series
- Huawei S7 and Mediapad
- You will receive a SWOT analysis that examines the tablet market from 2012-2017.
- You will receive forecasts for the dominant tablet operating systems from 2012-2017.
- You will gain perspective on the tablet market drivers and constraints from 2012-2017.
EXECUTIVE SUMMARY
E1. Explosive Market Expansion
E2. Competitors Rally Their Resources
E3. Tablets Edging Out the PC Market
E4. Key Findings of This Report
1. THE RAPID ASCENDANCY OF A NEW MARKET
1.1 Humble Beginnings
1.1.1 The Dynabook - Early Tablet Proposition
1.1.2 Apple's Newton OS
1.1.3 Microsoft's Early Attempts
1.2 Mass Market Adoption
1.2.1 The Amazon Kindle
1.2.2 The iPad
1.2.3 Distinguishing Between E-book Readers and Tablets
1.2.4 Product Lifecycle
1.3 Outlook for the Future
1.3.1 Dominant Markets
1.3.2 Demographics and Consumer Perception
1.3.3 Applications
1.4 Aim
1.5 Scope
1.6 Key Questions Answered by this Report
1.7 Target Audience
1.8 Methodology
2. CONSUMER VS. ENTERPRISE: USES AND HABITS
2.1 Consumer Uses for Tablet Technology
2.1.1 Popular Tablet Usage Trends
2.1.1.1 Significant Time Consumption
2.1.1.2 Home Front Dominates Usage Time
2.1.1.3 Evenings Stand Out as Prime Tablet Time
2.1.1.4 Emergence as a Recreational Device
2.1.2 Conjunction with Other Media Platforms
2.1.3 Popularity of Tablets with Online Shoppers
2.1.3.1 Monetising Opportunities
2.1.3.2 Creating Tablet-Oriented Interfaces
2.2 Enterprise Uses for Tablet Technology
2.2.1 Ubiquity of Information
2.2.2 Clout of the Green Movement
2.2.3 Space Occupied by the Enterprise Market
2.2.4 Fastest Enterprise Adopters
2.2.4.1 Financial Services
2.2.4.2 Health Care and Pharmaceutical Industries
2.2.4.3 Healthcare Mobile Applications Geared Towards Tablets
2.2.5 Challenges for Enterprises Embracing Tablet Use
3. VENDOR STRATEGIES: THE KEY TO SUCCESSFUL TABLET LAUNCHING
3.1 Addressing Early Tablet Failures
3.2 Apple and the iPad Approach
3.2.1 The Logic Underlying Uniformity
3.2.2 Apple's Brand Strength and Marketing Appeal
3.2.2.1 Exclusive Interconnectedness
3.2.2.2 Product Support
3.2.2.3 Pricing
3.2.3 Exploiting Wealth, Status, and Image
3.3 Low-Cost Tablets and Appeal to the Mainstream and Middle-Income
3.3.1 Aakash Tablet
3.4 Enterprise Tablets
3.4.1 Motion Computing
3.4.1.2 Motion J3500 Tablet PC
3.4.1.3 Motion C5 'Clinical Assistant'
3.4.1.4 Results from Specialisation
3.5 HP TouchPad and Tablet Market About-Turn
3.5.1 Robust Launch
3.5.2 Unimpressive Initial Showing
3.5.3 Result of Fire Sale
3.5.3.1 US Retailers
3.5.3.2 UK and Western Europe
3.5.3.3 The Touchpad Resurgence
3.5.4 Lessons Learned from HP Case Study
3.5.4.1 The Tablet Market is Price-Driven
3.5.4.2 Room for New Systems
3.5.4.3 Developed Technology Markets are Highly Suggestible
3.6 Samsung's Galaxy Tab: Second-Best in Show
3.6.1 Edge of Diversity
3.7 Asus
3.7.1 Prime Tablet Dubbed the 'iPad killer'
3.7.2 Corner on Unexploited Factors
3.7.3 Apple's Answer
3.8 Research in Motion
3.8.1 Early Criticisms Emerge
3.8.2 Disappointing Early Sales
3.8.3 Why Did the Playbook Fail?
3.9 Microsoft Re-enters the Tablet Market
3.9.1 Avoiding OS Fragmentation
3.9.2 Quality Over Speed of Output
3.9.3 Best of Both Worlds
3.10 Chinese Vendors Aim for High Performance and Low Cost
3.10.1 ZTE Light Series
3.10.2 Low-Cost, Widespread Entry Strategy
3.10.3 Huawei
3.11 Dominant Operating Systems to Emerge
3.12 North America: Apple to Maintain Hegemony
3.13 Europe
3.14 Asia-Pacific
3.15 BRIC Regions
4. OPERATOR STRATEGY: COPING WITH NEW DEMANDS
4.1 Impact of Tablets on Network Traffic
4.2 Connected Homes, Shared Data Plans, and Multi Play
4.2.1 Incentives Through Tablet Subsidy
4.2.1.1 Negligible Impact from Negligible Price Drop
5. GLOBAL AND REGIONAL TABLET MARKET FORECASTS 2012-2017: THE FUTURE FOR TABLETS
5.1 Trend Towards Multi-Core CPUs
5.2 North American Tablet Market 2012-2017
5.2.1 North American Market Driven by Enterprise Adoption
5.3 Latin American Tablet Market 2012-2017
5.3.1 Latin American Tablet Market Forecast 2012-2017
5.4 European Tablet Market 2012-2017
5.4.1 Evolution of European Adoption: West to East
5.5 Asia Pacific Tablet Market 2012-2017
5.6 BRIC Tablet Market 2012-2017
5.6.1 Brazilian Tablet Market 2012-2017
5.6.1.1 Opening the Doors for Local Manufacturing
5.6.2 Russian Tablet Market 2012-2017
5.6.2.1 A Difficult Market for Marketers
5.6.3 Indian Tablet Market 2012-2017
5.6.4 Chinese Tablet Market 2012-2017
5.6.4.1 The Role of Government
5.7 Rest of the World Tablet Market 2012-2017
6. CONCLUSIONS
6.1 SWOT Analysis of the Tablet Market 2012-2017
6.2 Global Tablet Market Forecasts 2012-2017
6.2.1 Exponential Market Growth
6.2.2 Wider Array of Vendors and Operating Systems
6.3 Regional Market Forecasts
6.3.1 Market Shift Away from North American Dominance
6.3.2 Europe to Remain Large and Steady
6.3.3 Asia-Pacific: Rapid Adoption and Early Saturation
6.3.4 BRIC: Large Adopter of Low-Cost Tablets
6.3.5 Latin America and ROW: Minimal Development Potential
6.4 Market Share Analysis
6.4.1 Apple
6.4.2 Android
6.4.3 Microsoft
6.5 Tablet Market Drivers and Constraints
7. GLOSSARY
LIST OF CHARTS
Chart E1: Tablet, Smartphone, and PC Sales Forecast 2010-2017 (million units)
Chart 1.1: Apple iPad Quarterly Sales 2Q10-4Q11 (million units)
Chart 1.2: Growth of iPad Sales 3Q10-4Q11 (% Change per Quarter)
Chart 1.3: Cumulative iPad Sales 2Q10-4Q11 (million units)
Chart 1.4: iPad Sales vs. Other Tablet Sales 2Q10-4Q11 (million units)
Chart 1.6: Tablet Market Lifecycle Forecast 1989-2022
Chart 2.1: Popular Uses for Tablets by Consumers 2011 (%)
Chart 2.2: Time Devoted to Tablet Usage by Consumers 2011 (minutes, % users)
Chart 2.3: Time Devoted to Tablet Usage by Consumers 2011 (minutes, % users)
Chart 2.4: Primary Location of Tablet Use 2011 (%)
Chart 2.5: Web Searches by Device Type Throughout the Average Weekday 2011
Chart 2.6: Propensity for Recreational Tablet Use 2011 (% of users)
Chart 2.7: Range of Demographics Favouring Tablets for Internet Shopping 2011 (% Tablet vs. % Smartphone)
Chart 2.8: Tablet Market Share Occupied by Enterprise Purchases 2011-2017 (%)
Chart 3.1: OS Prevalence in Tablet Models 2011 (%)
Chart 3.1: Tablet Penetration in Developing Markets Weighed Against ASP 2010-2017 (US $; % Penetration)
Chart 3.2: HP TouchPad US and UK Pricing (July 2011 - August 2011)
Chart 3.3: Samsung Tablet Sales vs. Global Tablet Sales Forecast 2012-2017 (units)
Chart 3.4: Samsung Market Share of Tablet Market Forecast 2012-2017 (% share)
Chart 3.5: Global Tablet Market Share Forecast by OS 2011-2017 (% share)
Chart 3.6: North American Tablet Market Share Forecast by Vendor 2012 (% share)
Chart 3.7: North American Tablet Market Share Forecast by Vendor 2017 (% share)
Chart 3.8: North American Tablet Market Share Forecast by Vendor 2011-2017 (% share)
Chart 3.9: European Tablet Market Share Forecast by Vendor 2011-2017 (% share)
Chart 3.10: European Tablet Market Share Forecast by Vendor 2011 (% share)
Chart 3.11: European Tablet Market Share Forecast by Vendor 2017 (% share)
Chart 3.12: Asia-Pacific Tablet Market Share Forecast by Vendor 2012-2017 (% share)
Chart 3.13: Asia-Pacific Tablet Market Share Forecast by Vendor 2012 (% share)
Chart 3.14: Asia-Pacific Tablet Market Share Forecast by Vendor 2017 (% share)
Chart 3.15: BRIC Tablet Market Share Forecast by Vendor 2012-2017 (% share)
Chart 3.16: BRIC Tablet Market Share Forecast by Vendor 2012 (% share)
Chart 3.17: BRIC Tablet Market Share Forecast by Vendor 2017 (% share)
Chart 4.1: Mobile Data Traffic vs. Tablet Data Traffic in the US 2011 (% of traffic)
Chart 4.2: Global Mobile Data Traffic Forecast 2011-2017 (PB/month)
Chart 5.1: Global Tablet Market Forecast 2010-2017 (million units)
Chart 5.2: Global Tablet Market AGR Forecast 2011-2017 (%)
Chart 5.3: Global Tablet Market Forecast 2012-2017 ($ billions)
Chart 5.4: Global Tablet Market Forecast: Multi-Core vs. Basic Tablets 2011-2017 (million units)
Chart 5.5: Multi-Core Tablet Shipment Forecast by Region 2011-2017 (million units)
Chart 5.6: North American Tablet Market Forecast 2012-2017 ($ billions)
Chart 5.7: North America Tablet Market Forecast 2011-2017 (million units)
Chart 5.8: North America Tablet Market Forecast 2012-2017 (AGR %)
Chart 5.9: North American Tablet Market: Enterprise Market Share Forecast 2011-2017 (%)
Chart 5.10: North American Tablet Market: Consumer vs. Enterprise Forecast 2011-2017 (million units)
Chart 5.11: Latin America Tablet Market Forecast 2011-2017 (million units)
Chart 5.12: Latin America Tablet Market Share of Global Market 2011-2017 (% share)
Chart 5.13: Latin America Tablet Market Forecast 2012-2017 ($ billion)
Chart 5.14: European Tablet Market Forecast 2012-2017 ($ billion)
Chart 5.15: European Tablet Market Forecast 2011-2017 (million units)
Chart 5.16: European Market Share of Global Tablet Market 2011-2017 (% share)
Chart 5.17: European Tablet Market Forecast: EU5 vs. Eastern Europe 2011-2017 (million units)
Chart 5.18: European Tablet Market Share Forecast: EU5 vs. Eastern Europe 2012-2017 (% share)
Chart 5.19: Asia-Pacific Tablet Market Forecast 2011-2017 (million units)
Chart 5.20: Asia-Pacific Tablet Market Forecast 2012-2017 ($ billion)
Chart 5.21: BRIC Tablet Market Forecast 2012-2017 (million units)
Chart 5.22: BRIC Tablet Market Share of Global Tablet Market 2011-2017 (% share)
Chart 5.23: BRIC Tablet Market Forecast: Brazil, Russia, India, China 2011-2017 (million units)
Chart 5.24: BRIC Tablet Market Share Forecast: Brazil, Russia, India, China 2011 (% share)
Chart 5.25: BRIC Tablet Market Share Forecast: Brazil, Russia, India, China 2017 (% share)
Chart 5.26: BRIC Tablet Market Forecast 2012-2017 ($ billion)
Chart 5.27: Brazilian Tablet Market Forecast 2011-2017 (million units)
Chart 5.28: Russian Tablet Market Forecast 2011-2017 (million units)
Chart 5.29: Russian Online Shoppers vs. Internet Users 2011 (millions)
Chart 5.30: Indian Tablet Market Forecast 2011-2017 (million units)
Chart 5.31: Indian Tablet Market Forecast 2012-2017 (AGR %)
Chart 5.32: Chinese Tablet Market Forecast 2011-2017 (million units)
Chart 5.33: ROW Tablet Market Forecast 2011-2017 (million units)
Chart 5.34: ROW Tablet Market Forecast 2012-2017 ($ billion)
E1. Explosive Market Expansion
E2. Competitors Rally Their Resources
E3. Tablets Edging Out the PC Market
E4. Key Findings of This Report
1. THE RAPID ASCENDANCY OF A NEW MARKET
1.1 Humble Beginnings
1.1.1 The Dynabook - Early Tablet Proposition
1.1.2 Apple's Newton OS
1.1.3 Microsoft's Early Attempts
1.2 Mass Market Adoption
1.2.1 The Amazon Kindle
1.2.2 The iPad
1.2.3 Distinguishing Between E-book Readers and Tablets
1.2.4 Product Lifecycle
1.3 Outlook for the Future
1.3.1 Dominant Markets
1.3.2 Demographics and Consumer Perception
1.3.3 Applications
1.4 Aim
1.5 Scope
1.6 Key Questions Answered by this Report
1.7 Target Audience
1.8 Methodology
2. CONSUMER VS. ENTERPRISE: USES AND HABITS
2.1 Consumer Uses for Tablet Technology
2.1.1 Popular Tablet Usage Trends
2.1.1.1 Significant Time Consumption
2.1.1.2 Home Front Dominates Usage Time
2.1.1.3 Evenings Stand Out as Prime Tablet Time
2.1.1.4 Emergence as a Recreational Device
2.1.2 Conjunction with Other Media Platforms
2.1.3 Popularity of Tablets with Online Shoppers
2.1.3.1 Monetising Opportunities
2.1.3.2 Creating Tablet-Oriented Interfaces
2.2 Enterprise Uses for Tablet Technology
2.2.1 Ubiquity of Information
2.2.2 Clout of the Green Movement
2.2.3 Space Occupied by the Enterprise Market
2.2.4 Fastest Enterprise Adopters
2.2.4.1 Financial Services
2.2.4.2 Health Care and Pharmaceutical Industries
2.2.4.3 Healthcare Mobile Applications Geared Towards Tablets
2.2.5 Challenges for Enterprises Embracing Tablet Use
3. VENDOR STRATEGIES: THE KEY TO SUCCESSFUL TABLET LAUNCHING
3.1 Addressing Early Tablet Failures
3.2 Apple and the iPad Approach
3.2.1 The Logic Underlying Uniformity
3.2.2 Apple's Brand Strength and Marketing Appeal
3.2.2.1 Exclusive Interconnectedness
3.2.2.2 Product Support
3.2.2.3 Pricing
3.2.3 Exploiting Wealth, Status, and Image
3.3 Low-Cost Tablets and Appeal to the Mainstream and Middle-Income
3.3.1 Aakash Tablet
3.4 Enterprise Tablets
3.4.1 Motion Computing
3.4.1.2 Motion J3500 Tablet PC
3.4.1.3 Motion C5 'Clinical Assistant'
3.4.1.4 Results from Specialisation
3.5 HP TouchPad and Tablet Market About-Turn
3.5.1 Robust Launch
3.5.2 Unimpressive Initial Showing
3.5.3 Result of Fire Sale
3.5.3.1 US Retailers
3.5.3.2 UK and Western Europe
3.5.3.3 The Touchpad Resurgence
3.5.4 Lessons Learned from HP Case Study
3.5.4.1 The Tablet Market is Price-Driven
3.5.4.2 Room for New Systems
3.5.4.3 Developed Technology Markets are Highly Suggestible
3.6 Samsung's Galaxy Tab: Second-Best in Show
3.6.1 Edge of Diversity
3.7 Asus
3.7.1 Prime Tablet Dubbed the 'iPad killer'
3.7.2 Corner on Unexploited Factors
3.7.3 Apple's Answer
3.8 Research in Motion
3.8.1 Early Criticisms Emerge
3.8.2 Disappointing Early Sales
3.8.3 Why Did the Playbook Fail?
3.9 Microsoft Re-enters the Tablet Market
3.9.1 Avoiding OS Fragmentation
3.9.2 Quality Over Speed of Output
3.9.3 Best of Both Worlds
3.10 Chinese Vendors Aim for High Performance and Low Cost
3.10.1 ZTE Light Series
3.10.2 Low-Cost, Widespread Entry Strategy
3.10.3 Huawei
3.11 Dominant Operating Systems to Emerge
3.12 North America: Apple to Maintain Hegemony
3.13 Europe
3.14 Asia-Pacific
3.15 BRIC Regions
4. OPERATOR STRATEGY: COPING WITH NEW DEMANDS
4.1 Impact of Tablets on Network Traffic
4.2 Connected Homes, Shared Data Plans, and Multi Play
4.2.1 Incentives Through Tablet Subsidy
4.2.1.1 Negligible Impact from Negligible Price Drop
5. GLOBAL AND REGIONAL TABLET MARKET FORECASTS 2012-2017: THE FUTURE FOR TABLETS
5.1 Trend Towards Multi-Core CPUs
5.2 North American Tablet Market 2012-2017
5.2.1 North American Market Driven by Enterprise Adoption
5.3 Latin American Tablet Market 2012-2017
5.3.1 Latin American Tablet Market Forecast 2012-2017
5.4 European Tablet Market 2012-2017
5.4.1 Evolution of European Adoption: West to East
5.5 Asia Pacific Tablet Market 2012-2017
5.6 BRIC Tablet Market 2012-2017
5.6.1 Brazilian Tablet Market 2012-2017
5.6.1.1 Opening the Doors for Local Manufacturing
5.6.2 Russian Tablet Market 2012-2017
5.6.2.1 A Difficult Market for Marketers
5.6.3 Indian Tablet Market 2012-2017
5.6.4 Chinese Tablet Market 2012-2017
5.6.4.1 The Role of Government
5.7 Rest of the World Tablet Market 2012-2017
6. CONCLUSIONS
6.1 SWOT Analysis of the Tablet Market 2012-2017
6.2 Global Tablet Market Forecasts 2012-2017
6.2.1 Exponential Market Growth
6.2.2 Wider Array of Vendors and Operating Systems
6.3 Regional Market Forecasts
6.3.1 Market Shift Away from North American Dominance
6.3.2 Europe to Remain Large and Steady
6.3.3 Asia-Pacific: Rapid Adoption and Early Saturation
6.3.4 BRIC: Large Adopter of Low-Cost Tablets
6.3.5 Latin America and ROW: Minimal Development Potential
6.4 Market Share Analysis
6.4.1 Apple
6.4.2 Android
6.4.3 Microsoft
6.5 Tablet Market Drivers and Constraints
7. GLOSSARY
LIST OF CHARTS
Chart E1: Tablet, Smartphone, and PC Sales Forecast 2010-2017 (million units)
Chart 1.1: Apple iPad Quarterly Sales 2Q10-4Q11 (million units)
Chart 1.2: Growth of iPad Sales 3Q10-4Q11 (% Change per Quarter)
Chart 1.3: Cumulative iPad Sales 2Q10-4Q11 (million units)
Chart 1.4: iPad Sales vs. Other Tablet Sales 2Q10-4Q11 (million units)
Chart 1.6: Tablet Market Lifecycle Forecast 1989-2022
Chart 2.1: Popular Uses for Tablets by Consumers 2011 (%)
Chart 2.2: Time Devoted to Tablet Usage by Consumers 2011 (minutes, % users)
Chart 2.3: Time Devoted to Tablet Usage by Consumers 2011 (minutes, % users)
Chart 2.4: Primary Location of Tablet Use 2011 (%)
Chart 2.5: Web Searches by Device Type Throughout the Average Weekday 2011
Chart 2.6: Propensity for Recreational Tablet Use 2011 (% of users)
Chart 2.7: Range of Demographics Favouring Tablets for Internet Shopping 2011 (% Tablet vs. % Smartphone)
Chart 2.8: Tablet Market Share Occupied by Enterprise Purchases 2011-2017 (%)
Chart 3.1: OS Prevalence in Tablet Models 2011 (%)
Chart 3.1: Tablet Penetration in Developing Markets Weighed Against ASP 2010-2017 (US $; % Penetration)
Chart 3.2: HP TouchPad US and UK Pricing (July 2011 - August 2011)
Chart 3.3: Samsung Tablet Sales vs. Global Tablet Sales Forecast 2012-2017 (units)
Chart 3.4: Samsung Market Share of Tablet Market Forecast 2012-2017 (% share)
Chart 3.5: Global Tablet Market Share Forecast by OS 2011-2017 (% share)
Chart 3.6: North American Tablet Market Share Forecast by Vendor 2012 (% share)
Chart 3.7: North American Tablet Market Share Forecast by Vendor 2017 (% share)
Chart 3.8: North American Tablet Market Share Forecast by Vendor 2011-2017 (% share)
Chart 3.9: European Tablet Market Share Forecast by Vendor 2011-2017 (% share)
Chart 3.10: European Tablet Market Share Forecast by Vendor 2011 (% share)
Chart 3.11: European Tablet Market Share Forecast by Vendor 2017 (% share)
Chart 3.12: Asia-Pacific Tablet Market Share Forecast by Vendor 2012-2017 (% share)
Chart 3.13: Asia-Pacific Tablet Market Share Forecast by Vendor 2012 (% share)
Chart 3.14: Asia-Pacific Tablet Market Share Forecast by Vendor 2017 (% share)
Chart 3.15: BRIC Tablet Market Share Forecast by Vendor 2012-2017 (% share)
Chart 3.16: BRIC Tablet Market Share Forecast by Vendor 2012 (% share)
Chart 3.17: BRIC Tablet Market Share Forecast by Vendor 2017 (% share)
Chart 4.1: Mobile Data Traffic vs. Tablet Data Traffic in the US 2011 (% of traffic)
Chart 4.2: Global Mobile Data Traffic Forecast 2011-2017 (PB/month)
Chart 5.1: Global Tablet Market Forecast 2010-2017 (million units)
Chart 5.2: Global Tablet Market AGR Forecast 2011-2017 (%)
Chart 5.3: Global Tablet Market Forecast 2012-2017 ($ billions)
Chart 5.4: Global Tablet Market Forecast: Multi-Core vs. Basic Tablets 2011-2017 (million units)
Chart 5.5: Multi-Core Tablet Shipment Forecast by Region 2011-2017 (million units)
Chart 5.6: North American Tablet Market Forecast 2012-2017 ($ billions)
Chart 5.7: North America Tablet Market Forecast 2011-2017 (million units)
Chart 5.8: North America Tablet Market Forecast 2012-2017 (AGR %)
Chart 5.9: North American Tablet Market: Enterprise Market Share Forecast 2011-2017 (%)
Chart 5.10: North American Tablet Market: Consumer vs. Enterprise Forecast 2011-2017 (million units)
Chart 5.11: Latin America Tablet Market Forecast 2011-2017 (million units)
Chart 5.12: Latin America Tablet Market Share of Global Market 2011-2017 (% share)
Chart 5.13: Latin America Tablet Market Forecast 2012-2017 ($ billion)
Chart 5.14: European Tablet Market Forecast 2012-2017 ($ billion)
Chart 5.15: European Tablet Market Forecast 2011-2017 (million units)
Chart 5.16: European Market Share of Global Tablet Market 2011-2017 (% share)
Chart 5.17: European Tablet Market Forecast: EU5 vs. Eastern Europe 2011-2017 (million units)
Chart 5.18: European Tablet Market Share Forecast: EU5 vs. Eastern Europe 2012-2017 (% share)
Chart 5.19: Asia-Pacific Tablet Market Forecast 2011-2017 (million units)
Chart 5.20: Asia-Pacific Tablet Market Forecast 2012-2017 ($ billion)
Chart 5.21: BRIC Tablet Market Forecast 2012-2017 (million units)
Chart 5.22: BRIC Tablet Market Share of Global Tablet Market 2011-2017 (% share)
Chart 5.23: BRIC Tablet Market Forecast: Brazil, Russia, India, China 2011-2017 (million units)
Chart 5.24: BRIC Tablet Market Share Forecast: Brazil, Russia, India, China 2011 (% share)
Chart 5.25: BRIC Tablet Market Share Forecast: Brazil, Russia, India, China 2017 (% share)
Chart 5.26: BRIC Tablet Market Forecast 2012-2017 ($ billion)
Chart 5.27: Brazilian Tablet Market Forecast 2011-2017 (million units)
Chart 5.28: Russian Tablet Market Forecast 2011-2017 (million units)
Chart 5.29: Russian Online Shoppers vs. Internet Users 2011 (millions)
Chart 5.30: Indian Tablet Market Forecast 2011-2017 (million units)
Chart 5.31: Indian Tablet Market Forecast 2012-2017 (AGR %)
Chart 5.32: Chinese Tablet Market Forecast 2011-2017 (million units)
Chart 5.33: ROW Tablet Market Forecast 2011-2017 (million units)
Chart 5.34: ROW Tablet Market Forecast 2012-2017 ($ billion)
LIST OF TABLES
Table 1.1: Differentiations Between Tablets and E-Book Readers
Table 2.1: Incidence of Tablet Crossover with Other Activities 2012
Table 2.2: Key Criteria for Improving Tablet Commerce Interfaces
Table 2.3: Tablet Services Launched by Pharmaceutical Companies (2010-2011)
Table 2.4: Challenges Associated with Enterprise Adoption of Tablets
Table 3.1: Market Failings and Lessons Learned Through Microsoft's Tablet PC
Table 3.2: Comparison of iPad Generational Model Features
Table 3.3: Characteristics and Explanation of Apple's Uniform Tablet Design
Table 3.4: Comparison of C5 and iPad Product Specifications
Table 3.5: Technical Specifications for the HP TouchPad
Table 3.6: Technical Specifications for the Galaxy Tab and Tab 10.1
Table 3.7: Technical Specifications for the Asus Transformer Prime
Table 3.8: Technical Specifications for the BlackBerry Playbook
Table 3.9: Selected Range of Tablet Computers Available to Consumers 2011
Table 3.10: Microsoft Competitive Advantages with Windows
Table 3.11: ZTE Light Series Specifications
Table 3.12: Sample of Huawei's Main Tablet Offerings
Table 3.13: North American Tablet Market Share Forecast by Vendor 2012-2017 (% share)
Table 3.14: Reasons Behind Apple's Continued Dominance in North America
Table 3.15: European Tablet Market Share Forecast by Vendor 2011-2017 (% share)
Table 3.16: Asia-Pacific Tablet Market Share Forecast by Vendor 2011-2017 (% share)
Table 3.17: BRIC Tablet Market Share Forecast by Vendor 2011-2017 (% share)
Table 6.1: SWOT Analysis of the Tablet Market 2012-2017
Table 6.1: Tablet Market Drivers 2012-2017
Table 6.2: Tablet Market Constraints 2012-2017
Table 1.1: Differentiations Between Tablets and E-Book Readers
Table 2.1: Incidence of Tablet Crossover with Other Activities 2012
Table 2.2: Key Criteria for Improving Tablet Commerce Interfaces
Table 2.3: Tablet Services Launched by Pharmaceutical Companies (2010-2011)
Table 2.4: Challenges Associated with Enterprise Adoption of Tablets
Table 3.1: Market Failings and Lessons Learned Through Microsoft's Tablet PC
Table 3.2: Comparison of iPad Generational Model Features
Table 3.3: Characteristics and Explanation of Apple's Uniform Tablet Design
Table 3.4: Comparison of C5 and iPad Product Specifications
Table 3.5: Technical Specifications for the HP TouchPad
Table 3.6: Technical Specifications for the Galaxy Tab and Tab 10.1
Table 3.7: Technical Specifications for the Asus Transformer Prime
Table 3.8: Technical Specifications for the BlackBerry Playbook
Table 3.9: Selected Range of Tablet Computers Available to Consumers 2011
Table 3.10: Microsoft Competitive Advantages with Windows
Table 3.11: ZTE Light Series Specifications
Table 3.12: Sample of Huawei's Main Tablet Offerings
Table 3.13: North American Tablet Market Share Forecast by Vendor 2012-2017 (% share)
Table 3.14: Reasons Behind Apple's Continued Dominance in North America
Table 3.15: European Tablet Market Share Forecast by Vendor 2011-2017 (% share)
Table 3.16: Asia-Pacific Tablet Market Share Forecast by Vendor 2011-2017 (% share)
Table 3.17: BRIC Tablet Market Share Forecast by Vendor 2011-2017 (% share)
Table 6.1: SWOT Analysis of the Tablet Market 2012-2017
Table 6.1: Tablet Market Drivers 2012-2017
Table 6.2: Tablet Market Constraints 2012-2017
LIST OF FIGURES
Figure 1.1: The Dynabook - From Concept to Prototype
Figure 1.2: Apple Newton Messagepad 100 and 2100
Figure 1.3: Microsoft Tablet PCs
Figure 1.4: Amazon Kindle - Original and Fire (2007-2011)
Figure 1.5 Apple iPad Tablet Market Share 2Q10-3Q11 (% share)
Figure 3.1: Motion C5 Clinical Tablet
COMPANIES LISTED
Aakash
Abbott Labs
Acer
Adobe
Advent
Aiox
Amazon
AOC
Apple
Archos
Asus
AUGEN Electronics
Avis
Barns and Noble
Bing
bModo
Café Bom Dia
Cherry Mobile
Coby
Costco
Creative
Dell
Engadget
Entourage
Envision
Evigroup
ExoPC
Facebook
Fujitsu
Google
GRiD Systems
Hewlett-Packard
HTC
Huawei
Inforite
Intel
Kogan
Lenovo
LG
Media-soft
Medtronic
Meebox
Microsoft
Motion Computing
Motorola
MSI
MXT
Nokia
Notion Ink
Nvidia
Olive Telecom
Palm Inc.
Pandigital
Paypal
Photosound
Positivo
Prolifiq
Qualcomm
Radio Shack
Research in Motion (RIM)
Ryobi
Samsung
Siragon
Skura
Sky
Sony
Techradar
Texas Instruments
The Guardian
Toshiba
Twitter
UPS
Veeva Systems
Verizon
Viewsonic
Vizio
YouTube
ZTE
Figure 1.1: The Dynabook - From Concept to Prototype
Figure 1.2: Apple Newton Messagepad 100 and 2100
Figure 1.3: Microsoft Tablet PCs
Figure 1.4: Amazon Kindle - Original and Fire (2007-2011)
Figure 1.5 Apple iPad Tablet Market Share 2Q10-3Q11 (% share)
Figure 3.1: Motion C5 Clinical Tablet
COMPANIES LISTED
Aakash
Abbott Labs
Acer
Adobe
Advent
Aiox
Amazon
AOC
Apple
Archos
Asus
AUGEN Electronics
Avis
Barns and Noble
Bing
bModo
Café Bom Dia
Cherry Mobile
Coby
Costco
Creative
Dell
Engadget
Entourage
Envision
Evigroup
ExoPC
Fujitsu
GRiD Systems
Hewlett-Packard
HTC
Huawei
Inforite
Intel
Kogan
Lenovo
LG
Media-soft
Medtronic
Meebox
Microsoft
Motion Computing
Motorola
MSI
MXT
Nokia
Notion Ink
Nvidia
Olive Telecom
Palm Inc.
Pandigital
Paypal
Photosound
Positivo
Prolifiq
Qualcomm
Radio Shack
Research in Motion (RIM)
Ryobi
Samsung
Siragon
Skura
Sky
Sony
Techradar
Texas Instruments
The Guardian
Toshiba
UPS
Veeva Systems
Verizon
Viewsonic
Vizio
YouTube
ZTE
