Research of commercial real estate tenants preferences

The goal of this research is to reveal the structure of potentional tenants of office facilities in business centers of A and B1 classes, located within 7 kilometers zone from Moscow Ring Road (excluding private mansions and multifunctional complexes), and their preferences regarding the building in whole and leased space in particular.

Subject of this research constitutes preferences of potentional tenants of business centers of A and B1 classes available on market (in accordance with classification developed by ScanRealty for the purposes of this research) and located within 7 kilometers zone from Moscow Ring Road actively offered for sale or rent and without empty spaces or under-construction facilities. Private mansions and multifunctional complexes do not refer to the subject of this research.

Research period covers data for the years 2005 — 2006.

Sources of information

For the purposes of this research ScanRealty questionnaired the authorized managers of 484 companies. Sampling is based on the responses of 138 companies which revealed loyal attitude to rent office facilities in the researched segment or considering the rent as possible or probable. From this group of companies 93 respondents expressed intention to become, and 26 already were tenants of office facilities in the researched segment of market. Questioning was done by the methods of deep telephone interview and face-to-face method after preliminary recruiting of interviewees.

In order to achieve high level of reliability of received information we additionally applied content analysis of mass media sources, as well as other open and closed sources, whereas the results served for better structuring of questionnaires, composition of plans for deep interviews, selection of qualitative and quantitative structure of questioned companies, and also for composition of sampling for the purposes of this research.

Methodology

Methodology of this research includes the following instruments:

Personal expert questioning (deep interview by telephone of face-to-face);

Questionnaires;

Mass media content analysis;

Special open and closed sources analysis;

Secondary analysis of statistical data.

Search and analysis of potential tenants of office facilities in business centers, and their preferences regarding the building in whole and leased space in particular, were done by method of field and office investigations.

Contents

Preamble

Definitions

Sources of information

Description of the research

Informational part

Analysis of content and structure of sampling

Structure of sampling by categories

Sampling analysis by type of companies’ activity

Sampling analysis by activity place of companies

Sampling analysis by number of employees in the company

Sampling analysis by number of employees in the company, who are to be located on rented facilities

Sampling analysis by expenses for office lease in 2005

Sampling analysis by planned office lease expenses

Preferences of tenants

Office location (by type of companies’ activity)

Office location (by activity place of companies)

Office location (by planned office lease expenses)

Transport availability (by type of companies’ activity)

Transport availability (by activity place of companies)

Transport availability (by planned office lease expenses)

Infrastructure (by type of companies’ activity)

Infrastructure (by activity place of companies)

Infrastructure (by planned office lease expenses)

Infrastructure (by planned office lease expenses)

Personal services providers (by type of companies’ activity)

Personal services providers (by number of employees in the company, who are to be located on rented facilities)

Personal services providers (by planned office lease expenses)

Retail food trade operators (by type of companies’ activity)

Retail food trade operators (by activity place of companies)

Retail wares trade operators (by type of companies’ activity)

Retail wares trade operators (by activity place of companies)

Retail wares trade operators (by planned office lease expenses)

Retail wares trade operators (by planned office lease expenses)

Beauty shops, hairdressing saloons (by type of companies’ activity)

Beauty shops, hairdressing saloons (by activity place of companies)

Beauty shops, hairdressing saloons (by planned office lease expenses)

Beauty shops, hairdressing saloons (by planned office lease expenses)

Medical services (by type of companies’ activity)

Fitness club (by type of companies’ activity)

Fitness club (by activity place of companies)

Fitness club (by planned office lease expenses)

Fitness club (by planned office lease expenses)

Telecommunications (by type of companies’ activity)

Telecommunications (by activity place of companies)

Telecommunications (by number of employees in the company, who are to be located on rented facilities)

Telecommunications (by planned office lease expenses)

Planning, architectural solutions, interior and exterior design (by type of companies’ activity)

Planning, architectural solutions, interior and exterior design (by activity place of companies)

Planning, architectural solutions, interior and exterior design (by planned office lease expenses)

Planning, architectural solutions, interior and exterior design (by planned office lease expenses)

Lease rate (by type of companies’ activity)

Lease rate (by activity place of companies)

Lease rate (by planned office lease expenses)

Lease rate (by planned office lease expenses)

Technical and legal information

Methodology of ScanRealty

Conditions of use

Document information

Each subsection of the report contains information in the form of graphs and diagrams
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