Koçtas Yapi Marketleri Ticaret AS in Home and Garden (Turkey)

May 2017 | 3 pages | ID: KAFF070FDE2EN
Euromonitor International Ltd

Abstracts

The company aims to reach a higher number of consumers and increase its actual sales in order to retain its strength in home improvement and gardening retailing. To this purpose, the company introduced its new store format named Koçtas Fix, which has limited selling space and is located in the heart of residential areas, as an alternative to its larger stores located on the outskirts of cities.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Koçtas Yapi Marketleri Ticaret AS: Key Facts
  Summary 2 Koçtas Yapi Marketleri Ticaret AS: Operational Indicators
Company Background
  Chart 1 Koçtas Yapi Marketleri Ticaret AS: Koçtas in Izmir
Internet Strategy
Private Label
  Summary 3 Koçtas Yapi Marketleri Ticaret AS: Private Label Portfolio
Competitive Positioning
  Summary 4 Koçtas Yapi Marketleri Ticaret AS: Competitive Position 2016