Hanssem Co Ltd in Home and Garden (South Korea)

May 2017 | 3 pages | ID: HD319807F44EN
Euromonitor International Ltd

Abstracts

Hanssem Co Ltd is targeting a new market segment and introduced the new brand of Rehaus as a retail brand. Since late 2016, the company has opened up a total of six Rehaus outlets in major locations. Rehaus is a total home improvement store that offers packaged home renovation plans. Its offerings are totally differentiated from existing Hanssem B2C channels where only ready-made home furnishing goods are sold. The company will concentrate on this new channel as the next-generation growth fuel.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Hanssem Co Ltd: Key Facts
  Summary 2 Hanssem Co Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
  Summary 3 Hanssem Co Ltd: Private Label Portfolio
Competitive Positioning
  Summary 4 Hanssem Co Ltd: Competitive Position 2016