Conforama SA in Home and Garden (France)

November 2013 | 3 pages | ID: CC4CED449FBEN
Euromonitor International Ltd

Abstracts

Conforama France plans to be a real challenger to IKEA. The company wants to expand in France with five new stores, and internationally with 10 new stores. Conforama opened its first store in Turkey in 2012, where the only competitor is IKEA. It plans to increase its furniture sales, its main activity, as well as decoration sales, and reduce its home appliances activity in France. The forecast period will be very challenging as consumers are postponing their purchases and looking for cheaper...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Conforama France SA: Key Facts
Summary 2 Conforama France SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Conforama France SA: Private Label Portfolio
Competitive Positioning
Summary 4 Conforama France SA: Competitive Position 2012