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Global Denim and Jeans Market to 2024 - Market Analysis, Top Brands and Trends (Updated for COVID-19 Impact)

March 2021 | 60 pages | ID: G5C72F61E338EN
GlobalData

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Global Denim and Jeans Market to 2024 - Market Analysis, Top Brands and Trends (Updated for COVID-19 Impact)

SUMMARY

This 'Global Denim and Jeans Market to 2024' report covers the Jeans market size and forecasts by value and volume, with channel performance, regional analysis, markets shares and the competitive landscape. It also gives insight and analysis on the key trends in the wider denim market.

The global Jeans market, grew by CAGR 0.5% between 2014-2019 to USD74bn, but the overall apparel market grew by CAGR 0.9% in the same period, driven by a rise in athleisure particularly in markets in Europe and the US.

SCOPE
  • Demand for athleisure dampens the growth of global Jeans market
  • Brands must adapt to changing lifestyles and demand
  • Strategic initiatives to generate demand
  • Digital and direct to consumer giving brands greater control
REASONS TO BUY
  • Gain a comprehensive view of the global Demin and Jeans market and forecasts to 2024
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of Covid-19 on the Denim and Jeans market
  • Investigate key trends in the Denim and Jeans market
  • Understand who the main competitors are in the category and their profiles.
Executive summary
Key trends in the Denim market
Global Denim market drivers
Global Denim market inhibitors
Sourcing

The global Jeans market, grew by CAGR0.5% between 2014-2019 to USD74bn, but the overall apparel market grew by CAGR 0.9% in the same period, driven by a rise in athleisure particularly in markets in Europe and the US. With consumers prioritizing more comfortable loungewear styles like leggings and joggers and becoming more health-conscious the demand for athleisure will continue.

The COVID-19 pandemic in 2020 and the ensuing lockdowns led to store closures and high economic uncertainty, which dampened the overall apparel spend including that of Jeans and changed people’s lifestyles, especially around work. We estimate the market will have fallen by 21% in 2020. 

People moved away from uncomfortable, and restrictive Denim to comfortable active and leisurewear options to wear at home during lockdowns. Buying clothes for work or outdoors did not take precedence. Hence, apart from closed physical stores which hit all apparel retailers, Denim sales fell drastically and it is likely working from home will become more common.

The shift towards online shopping during the pandemic led to brands investing more in the channel to reach their customers. Digital services bringing both physical stores and online together are expanding with stores offering instore ordering, buy online and pick up in store, and curbside pickup to cater to social distancing trends. 

The online share of the market is set to increase from 18.4% in 2019 to 27.6% in 2024. Stores are still an integral element of distribution and brands are taking greater control of how their brands are presented by reducing their reliance on wholesalers and mixing online with their own stores to control their brand image.

GlobalData's latest report, "Global Denim and Jeans Market to 2024 - Market Analysis, Top Brands and Trends (Updated for COVID-19 Impact)", covers the Jeans market size and forecasts by value and volume, with channel performance, regional analysis, markets shares and the competitive landscape. It also gives insight and analysis on the key trends in the wider denim market.



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