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World TV & Video Services Markets – Database & Report: Terrestrial, Satellite, Cable, IPTV, OTT, VOD - Data & forecasts up to 2023

September 2019 | | ID: WD046B084B2EN
IDATE Consulting & Research

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According to the latest edition of our TV and video market observatory, we expect the existing signs that the TV market is slowing worldwide to begin to accentuate in 2022, as growth in emerging countries is no longer able to offset the inexorable decline of pay-TV in the most mature markets, and especially in the US and the EU-5. At the same time, the OTT juggernaut is not likely to lose steam, and is forecast to account for a quarter of the sector’s revenue in 2023.

Our twice-yearly observatory delivers detailed figures and an analysis of the driving trends, along with a dataset and concise summary report.

This latest edition includes several new additions, and now covers the latest developments in 49 countries and 11 regions and sub-regions, along with a consolidated global snapshot.

The dataset provides figures back to 2015 and forecasts up to 2023 for the key indicators used to track the TV and video sector.

The report provides an analysis of the main market trends and the developments to watch in the coming months and years.

DATASET SCOPE

Indicators by country

Consumption indicators
  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels’ audience share
Access indicators
  • General access indicators: TV households, FTA & pay-TV households
  • Households’ television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access mode
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services
  • Customer numbers for the main OTT services
Revenue indicators
  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from OTT services: video advertising revenue (in-stream ad), DTR, Download to rent, EST, Electronic Sell-Through, SVoD – Subscription Video on Demand
Type of data
  • Background data 2015-2018
  • Estimates as of the end of 2019
  • Forecasts for 2020-2023
Geographical coverage
  • The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
  • Regional aggregate data include all countries in the region
1. EXECUTIVE SUMMARY

2. AUDIOVISUAL CONSUMPTION

3. TV ACCESS TECHNOLOGIES

4. TV REVENUE

5. OTT VIEWING

6. MARKET PLAYERS

7. WHAT TO KEEP AN EYE ON

8. ANNEX – METHODOLOGY

LIST OF TABLES AND FIGURES

2. Audiovisual consumption
  Linear TV screen time around the world in 2018
  Change in linear TV screen time around the world between 2014 and 2018
  Percentage of young adults’ TV viewing time that is time-shifted
  Breakdown of TV screen time in France in 2018, by age, location and viewing mode (%)
  Change in audience share for the top 5 national TV channels in Europe’s biggest markets, 2010-2018
3. TV access technologies
  Breakdown of TV households worldwide by access technology, in 2019
  Change in TV access technologies worldwide, 2015-2023
  Change in the percentage of terrestrial households worldwide, and growth rate, 2015-2023
  Change in the number of TV households worldwide, by access mode, between 2015 and 2019
  Digital transition timetable for terrestrial networks worldwide
4. TV revenue
  Breakdown of TV revenue worldwide, in 2019
  Change in the breakdown of TV revenue by source, 2015-2023
  Progression of regional TV revenue growth, 2015-2023
  Progression of pay TV revenue in Germany, France, Scandinavia and the UK, 2015-2023
  Regional TV revenue growth between 2015 and 2023
5. OTT viewing
  Breakdown of OTT revenue worldwide, in 2019
  OTT revenue growth between 2015 and 2023
  Growth of linear TV and OTT revenue between 2015 and 2023
6. Market players
  World’s top 20 TV/video companies in 2018, by revenue
  Top SVOD players’ market share in 2018 in a selection of countries
  Subscriber growth for the top OTT players in the US between 2013 and 2018
  TV industry mega-mergers in the United States, 2015 to 2018


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