World TV & Video Services Markets – Database & Report: Terrestrial, Satellite, Cable, IPTV, OTT, VOD - Data & forecasts up to 2022

Date: January 31, 2019
US$ 4,400.00
Publisher: IDATE Consulting & Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: WD046B084B2EN

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World TV & Video Services Markets – Database & Report: Terrestrial, Satellite, Cable, IPTV, OTT, VOD - Data & forecasts up to 2022
This half-yearly updated observatory on the TV & Video services market includes a database and a state-of-the-art report. It covers the evolution of 41 countries and 11 regions and sub-regions and proposes a worldwide market consolidation.

The dataset provides historical data since 2014 and market forecasts up to 2022 on main audiovisual market indicators.

The report presents the analyses of IDATE experts on the main market trends as well as the upcoming evolutions.


Indicators by country

Consumption indicators
  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels’ audience share
Access indicators
  • General access indicators: TV households, FTA & pay-TV households
  • Households’ television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access method
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services
  • Customer numbers for the main OTT services
Revenue indicators
  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from OTT services: video advertising revenue (in-stream ad), DTR, Download to rent, EST, Electronic Sell-Through, SVoD – Subscription Video on Demand
Type of data
  • Background data 2014-2017
  • Estimates as of the end of 2018
  • Forecasts for 2019-2022
Geographical coverage
  • The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
  • Regional aggregate data include all countries in the region

1.1. Linear TV still holding its own
1.2. Top national channels continue to lose viewers


2.1. A world split between terrestrial in the south and wireline in the north
2.2. Cable begins to decline but is still the main purveyor of TV programming worldwide… thanks to China
2.3. Although in decline, terrestrial is starting to benefit from the development of OTT
2.4. Satellite and IPTV enjoying the strongest growth
2.5. Network digitisation nearing completion


3.1. US TV market still the biggest money-maker
3.2. TV revenue rising overall
3.3. Except in North America where the market is taking a turn
3.4. First signs of fatigue for pay TV in some European markets
3.5. Southern hemisphere and Asia driving global growth


4.1. North America also number one in the OTT market
4.2. OTT still growing
4.3. OTT growth offsetting stagnating TV revenue


5.1. US players still on top
5.2. A small handful of players dominate the OTT market
5.3. Is the sector poised for further consolidation?



7.1. Indicators, by country
7.2. Definitions
7.3. Pay TV market segmentation
7.4. Sources


1. Audiovisual Consumption
  Linear TV screen time around the world in 2017
  Change in linear TV screen time around the world between 2014 and 2017
  Percentage of young adults’ TV viewing time that is time-shifted
  Change in audience share for the top 5 national TV channels in Europe’s biggest markets, 2010-2017
2. TV access technologies
  Breakdown of TV households worldwide by access technology, in 2018
  Change in TV access technologies worldwide, 2014-2022
  Change in the percentage of terrestrial households worldwide, and growth rate, 2014-2022
  Change in the number of TV households worldwide, by access mode, between 2014 and 2018
  Digital transition timetable for terrestrial networks worldwide
3. TV revenue
  Breakdown of TV revenue worldwide, in 2018
  Change in the breakdown of TV revenue by source, 2014-2022
  Evolution of regional TV revenue growth, 2014-2022
  Evolution of pay TV revenue in France, in Scandinavia and in the UK, 2014-2022
  Regional TV revenue growth between 2014 and 2022
4. OTT viewing
  Breakdown of VoD revenue worldwide, in 2018
  OTT revenue growth between 2014 and 2022
  Growth of linear TV and OTT revenue between 2014 and 2022
5. Market players
  World’s top 20 TV/video companies in 2016, by revenue
  Top SVOD players’ market share in 2017 in a selection of countries
  Subscriber growth for the top OTT players in the US between 2013 and 2017
  TV industry mega-mergers in the United States, 2015 to 2018
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