Where is the Money in Near Field Communications?

Date: August 22, 2011
Pages: 126
Price:
US$ 1,995.00
License [?]:
Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W49F3B8D496EN
Leaflet:

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Where is the Money in Near Field Communications?
Overview:

Near Field Communication (NFC) is a technology that may be utilized for high-speed high-volume applications and is well suited to consumer payments, especially micro-payments. This report evaluates NFC and presents a detailed description of the business case for NFC for various stakeholders. It identifies key stakeholders, types of opportunities they can capitalize, and analyzes current players in the field.

This research dispels many myths associated with NFC. Readers of this document will be better prepared to decide if they want to pursue investments in this industry and what areas to focus for optimal success. The report includes critical analysis as well as many valuable insights and commercial recommendations.

Organizations Interviewed for Report:
  • Accenture
  • Alcatel-Lucent
  • Belgacom BICS
  • Gemplus Trivnet
  • MACH
  • MAP International
  • MasterCard
  • Mitsui Ventures
  • Monitise
  • Obopay
  • PayPal
  • SIMPAY
  • SMART
  • SMART MONEY
  • Sony Felica
  • Telefonica Group
  • Tranglo
  • Transfer 2
  • Ukash
  • Vodafone UK
  • World Cash Transfers

Audience:
  • NFC suppliers
  • Mobile network operators
  • Mobile commerce application providers
  • Mobile marketing and commerce vendors
  • Manufacturers, merchants, and advertisers
EXECUTIVE SUMMARY

Role of Branding
Developing Markets
Industry Initiatives and Open Loop Systems
Patience is Needed
MNOs and Banks
Market Movers

REVIEW OF NFC TECHNOLOGY

NFC TECHNOLOGY

Standards
Card Types

STRONG USER AUTHENTICATION VS. SPEED AND EASE OF USE

The Key to Succeeding
Open Web vs. Walled Garden15
Risk
Securing Each Transaction- No Matter How Small
Alternative Technologies (EMV)
User Authentication
Sales Abandonment Rates
Non-Repudiation
Multi-factor Authentication

NFC APPLICATIONS

PAYMENT

ACCESS CONTROL27

LOYALTY - AFFINITY GROUPS

SMART ADVERTISEMENTS

LOCATION BASED SERVICES

MARKETING AND CUSTOMER ENGAGEMENT

SOCIAL NETWORKING

OTHERS

MOBILE PAYMENTS AND NFC

MOBILE WALLET

INTEGRATED IN HANDSETS

INTEGRATED IN SIM CARDS

MOBILE COMMERCE

MOBILE BANKING42

ETICKETING

ACCESS APPLICATIONS

THE VALUE CHAIN

STAKEHOLDERS

PUBLIC TRANSPORTATION AUTHORITIES

BANKS

CREDIT CARDS

MOBILE OPERATORS

The challenge to Existing Ecosystems and Business Models

PAYMENT SERVICE PROVIDERS

CLEARING HOUSES

TECHNOLOGY PROVIDERS

RETAILERS

END USERS

REGULATORY ISSUES

Business Models for Dealing with Prepaid Purchases54

KEY PLAYERS ALREADY IN THE MARKET

INDUSTRY COMPARABLES- MOBILE REMITTANCES:

BUSINESS CASE

TRANSPORTATION AUTHORITIES

CREDIT CARDS

MERCHANTS

SUCCESS FACTORS- WHO CAN DRIVE ADOPTION

CASE STUDIES

MOBILE MONEY ECOSYSTEMS

Case Study- Web Payment for Digital Content
PayPal and i-Mode Growth- Successful Implementations of Growing Payment Processing Loop
Case Study- Mobile Payment for Online Gambling
Case Study- Mobile Banking

SUCCESSES

Japan- Suica
Hong Kong- Octopus
Characteristics82
Singapore- EZ-Link
UK- Oyster

ROLL-OUTS IN PROGRESS

Denmark
Alcatel-Lucent85
Gemplus/Trivnet
PayPal88
MasterCard
Google Wallet91
Partners
Competitors

ISIS

IN THE PIPELINE

APPLICATIONS

TIE-INS WITH OTHER APPLICATIONS AND SERVICES

STORED VALUE ACCOUNT MICROPAYMENTS FOR BOTH ONLINE AND 'HIGH STREET' TRANSACTIONS

CONCLUSIONS AND COMMERCIAL RECOMMENDATIONS100

GLOSSARY - ABBREVIATIONS AND NOTATIONS

APPENDIX 1: REFERENCE SOURCES

APPENDIX 2: LIST OF INTERVIEWEES110

APPENDIX 3: MOBILE MONEY DEPLOYMENTS WORLDWIDE
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