Trends in Disruptive Consumer Technologies: Emerging innovation and the key drivers of change

Date: January 22, 2010
Pages: 120
Price:
US$ 2,875.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Hard Copy Mail Delivery, CD-ROM Mail Delivery
ID: T5E4FD6CAE6EN
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Trends in Disruptive Consumer Technologies: Emerging innovation and the key drivers of change
There are numerous examples throughout modern history of disruptive technologies appearing, apparently from nowhere, to displace existing technologies and the industries and vendors that grew up around them. In the consumer technology space, the phenomenal adoption of mobile phones springs quickly to mind, but equally innovations such as the desktop computer, video recorders, the iPod and iTunes, flat-panel TVs, digital/personal video recorders (DVRs/PVRs) and Internet TV have caused – and continue to cause – disruption in markets and shifted the balance of power in entire industries. A number of rapidly evolving trends, technological advances and consumer behaviors are changing the shape of consumer technology markets, and in turn combining to create new consumer technology product classes and markets. As a result, a number of traditional business models are under threat.

Key features of this report

  • An assessment of some of the factors that combine to create the ‘tipping point’ for new consumer technologies.
  • An in-depth analysis of the current state of the tipping point factors.
  • Provides market sizing and opportunity statistics for consumer technology.
  • Assesses which consumer technologies are potentially open to disruption.


  • Scope of this report

  • Gain insight into how disruption occurs.
  • Understand how four factors combine to create a tipping point for new consumer technologies.
  • Understand the consumer and technical trends that are shaping the evolution of technology advances.
  • Gain competitive advantage by understanding how disruption occurs and which consumer technology sectors are currently most threatened by disruption.
  • Understand the potential future market opportunities for new and disruptive technologies.


  • Key Market Issues

  • How can organizations protect themselves from disruptive technologies?
  • How can organizations predict disruption and turn it into competitive advantage?
  • Which four factors combine to create the tipping point for new consumer technologies?
  • What are the main technical and consumer trends that are shaping the future of consumer technologies?
  • Where and how will disruption happen next?


  • Key findings from this report

  • Disruptions not only displace technologies, they also fundamentally shift the balance of power in entire industries and, often, spell the end for established market leading vendors.
  • There is nothing disruptive per se about any new technology; rather disruption comes from the manner in which the industry leaders and players manage it.
  • There are four factors that combine to create a tipping point for new consumer technologies.
  • Lifestyle and consumer trends are shaping the evolution of consumer technologies.
  • Consumption of all media types is increasing across the world.


  • Key questions answered

  • What characteristics are common to disruptive technologies?
  • How can organizations assess the threat of disruption and how do they turn that knowledge into new market opportunities?
  • How are consumer trends shaping the evolution of consumer technology?
  • Which factors combine to create a ‘tipping point’ for consumer technologies?
  • Where is disruption most likely to occur next?

  • Disruptive Technology in Consumer Electronics
    Executive summary 8
    Anticipating disruption 8
    Disruptive trends 9
    Enablers of disruption 10
    Technology areas facing disruption 11

    CHAPTER 1 INTRODUCTION AND SCOPE OF REPORT

    Introduction 14
    Who is this report for? 15

    CHAPTER 2 ANTICIPATING DISRUPTION

    Summary 18
    Introduction 19
    What is a disruptive technology? 19
    Examples of disruptive technologies 19
    Defining disruptive patterns 21
    The evolution of a disruptive technology 22
    Characteristics of a disruptive technology 23
    Drivers and inhibitors of disruption 26
    Intrinsic and extrinsic factors 28
    Assessing the ‘tipping point’ for disruption 30
    Shifting consumer behavior and media consumption patterns 32
    Attitudes to work-life balance 32
    Growing impact of the Internet 34
    Embracing technology and connectivity 35
    Changing media consumption habits 37
    The ‘mobile lifestyle’ 38
    Cost of technology 39
    Technology performance 40
    Enablers of disruption 41
    Conclusions 43

    CHAPTER 3 DISRUPTIVE TRENDS

    Summary 46
    Introduction 47
    Disruptive trends 47
    Consumption patterns: Time and location-shifting 47
    Trend towards customization 49
    Trend towards mobility and mobile technology 53
    Trend towards social networking 55
    Growth of social networks 56
    Types of social networking sites 60
    Trend towards cloud computing 60
    Technology business models 63
    The concept of ‘good enough’ 63
    Best-in-class technology 65
    Conclusions 67

    CHAPTER 4 ENABLERS OF DISRUPTION

    Summary 70
    Introduction 71
    Enablers of disruption 72
    Content delivery models 72
    New ‘broadcasting’ models 76
    Mobile TV 77
    Commoditization of older technologies 78
    Broadband access and data transfer speeds 80
    Conclusions 84

    CHAPTER 5 TECHNOLOGY AREAS FACING DISRUPTION

    Summary 86
    Introduction 87
    Home entertainment 88
    Digital video recorders 88
    Internet radio and music streaming 91
    Internet TV 94
    Three-dimensional (3D) TV and Internet 96
    3DTV 96
    3D Internet 99
    Portable technology 101
    Netbooks / mobile internet 101
    Mobile applications 103
    Mobile gaming 105
    Flash storage 107
    Ethical technologies 109
    ‘Green gadgets’ 109
    Natural user interfaces 113
    Gaming 113
    Multi-touch screens 115
    Index 119

    LIST OF FIGURES

    Figure 2.1: The evolution of a disruptive technology 23
    Figure 2.2: Characteristics of an early-stage disruptive technology 24
    Figure 2.3: Simple checklist for assessing potentially disruptive technology 25
    Figure 2.4: Examples of drivers and inhibitors of disruption 27
    Figure 2.5: Interaction of intrinsic and extrinsic factors for disruption 29
    Figure 2.6: Assessing the ‘tipping point’ for disruption in consumer technology 30
    Figure 2.7: Average time spent working and on the Internet per person, per day (by country, 2012) 33
    Figure 2.8: Connective technology drivers and inhibitors 36
    Figure 2.9: Average time spent consuming media per day, hours (by country, 2002-2012) 38
    Figure 3.10: Apple App Store downloads by category 51
    Figure 3.11: Global mobile subscribers and penetration (bn, %), 2004-2008 54
    Figure 3.12: Global iPod sales and units sold, 2006-2008 55
    Figure 3.13: Global social networking revenue ($m), 2006-2012 57
    Figure 3.14: Global social networking memberships, 2006-2012 59
    Figure 4.15: Examples of disruption enablers 72
    Figure 4.16: Six steps of commoditization 79
    Figure 4.17: Average Internet connection speed by country, 2009 83
    Figure 5.18: DVR household growth by region (m), 2007-2013 89
    Figure 5.19: Global IPTV subscribers, 2009-2013 (m) 95
    Figure 5.20: Global 3DTV market size, 2010-2015 ($bn) 97
    Figure 5.21: Global netbook market size, 2008-2012 (millions of units shipped) 102
    Figure 5.22: Global mobile gaming market size ($bn), 2003-2013 105

    LIST OF TABLES

    Table 2.1: Examples of disruptive technologies 20
    Table 2.2: Intrinsic and extrinsic factors for disruptive technologies 28
    Table 2.3: Average time spent working and on the Internet per day (2012) 34
    Table 2.4: Internet users and total % of population, by continent, 2008 35
    Table 2.5: Average time spent consuming media per day, hours (by country, 2002-2012) 37
    Table 3.6: Global mobile subscribers and penetration (bn, %), 2004-2008 54
    Table 3.7: Global social networking revenue ($m), 2006-2012 57
    Table 3.8: Global social networking memberships, 2006-2012 59
    Table 4.9: Internet speeds available in Europe, 2009 80
    Table 4.10: Internet speeds available in the Americas, 2009 81
    Table 4.11: Internet speeds available in the Middle East, 2009 81
    Table 4.12: Internet speeds available in Asia Pacific, 2009 82
    Table 5.13: DVR household growth by region (m), 2007-2013 88
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