Switzerland Telecommunications Report Q2 2015

Date: February 4, 2015
Pages: 114
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Download

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Includes 3 FREE quarterly updates

BMI View: Growth opportunities are limited in Switzerland as a result of market maturity; however, the country's high per capita incomes and strong demand from the local population for the latest technologies means it continues to be one of the most lucrative markets in Europe. There has been large investment made by operators in infrastructure, with the incumbent Swisscom investing aggressively in fibre and LTE since 2012. The competition has also been investing in LTE, with all three mobile network operators offering commercial services since June 2013. High capital expenditure into new infrastructure and increasing competition for data services will be eroding the profit margins for all main operators in the short term, but we still expect the market to expand throughout our forecast. Meanwhile, fixed-line telephony services will continue to be displaced by more modern IP alternatives.

Key Data
  • Smartphone ownership has proliferated rapidly in Switzerland, with Swisscom reporting smartphone penetration in excess of 70% of its subscription base.
  • Average revenue per user (ARPU) levels continued to decline, a trend primarily attributed to a fall in mobile telephony prices in 2013 and 2014 following the launch of Swisscom's Infinity tariffs.
  • The OECD released data for dedicated mobile subscription penetration at the end of 2012, showing growth was slightly below our forecast. We believe this is likely the result of customers deferring subscriptions as they wait for LTE services to become more widely available.
BMI Industry View
SWOT Mobile
SWOT Wireline
Industry Forecast
  Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Switzerland 2012-2018)
  Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Switzerland 2012-2018)
Industry Risk Reward Ratings
Industry Risk Rewards Index
  Table: Western Europe Telecoms Risk/Rewards Index, Q215
Market Overview
Regional Perspective
  Table: Switzerland Mobile Market Regional Comparisons, 2013
Mobile Growth
Mobile Operator Data
  Table: Market Overview
  Table: Swisscom Mobile
  Table: Sunrise
  Table: Orange
Mobile Content
Monetising Footfall
Interoperable M-Commerce A Stronger Proposition
Positioning Key To M2M Success
Regaining Control Of The Bill
Key Developments
  Table: Swiss Fixed-Line Subscriptions By Operator, 2012-2014 ('000)
  Table: Fixed Broadband Subscriptions By Operator, 2012-2014 ('000)
Industry Trends And Developments
  Table: Industry Developments
Regulatory Development
Regulatory Overview
  Table: Switzerland: Regulatory Bodies And Their Responsibilities
Competitive Landscape
  Table: Key Players: Switzerland Telecoms Sector
  Table: Selected Telecoms Operators' Financial Indicators
Company Profile
Orange Communications
Sunrise Communications
Regional Overview
  Table: Alcatel-Lucent: Revenues By Segment, Q314 (EURmn)
Demographic Forecast
  Table: Population Headline Indicators (Switzerland 1990-2025)
  Table: Key Population Ratios (Switzerland 1990-2025)
  Table: Urban/Rural Population And Life Expectancy (Switzerland 1990-2025)
  Table: Population By Age Group (Switzerland 1990-2025)
  Table: Population By Age Group % (Switzerland 1990-2025)
  Table: Glossary Of Terms
Industry Forecast Methodology
Risk/Reward Index Methodology
  Table: Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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