Strategies for Increasing Share in MVAS Market in BRIC Countries

Date: November 23, 2011
Pages: 83
Price:
US$ 2,950.00
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Publisher: BRICdata
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S081A6B9B65EN
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Strategies for Increasing Share in MVAS Market in BRIC Countries
Synopsis

The report provides top-level market analysis, information and insights, including:
  • In-depth analysis of the mobile value-added services (MVAS) market in the four BRIC countries: Brazil, Russia, India and China
  • A comprehensive understanding of country-specific market trends, drivers, opportunities and challenges across key MVAS service segments
  • Detailed market sizes for each BRIC country for a period of 10 years (2007–2016), broken down into four key areas of service
Executive Summary

While the MVAS markets in each of the four BRIC countries have their own distinct drivers, characteristics and challenges, they all offer immense potential to operators with the relevant market knowledge and presence. The growth of the smartphone, social networking and issues relating to 3G and 4G technology are common to all four countries, while the growing level of urbanization is also a key consideration. There is, however, no “one-size-fits-all” approach to capitalize on these opportunities; each country requires its own specific strategy to enable mobile operators to gain market share effectively, taking into account the future drivers and challenges which could potentially affect the growth of these remarkable emerging markets.

Scope

This report provides an extensive analysis of the mobile content services market of the four BRIC nations: Brazil, Russia, India and China:
  • It provides historical and forecast market sizes for the mobile communication, entertainment, information, and e-commerce services in each of the BRIC nations
  • It offers detailed analysis of the factors driving the growth of mobile content services, and the key emerging trends in each of the BRIC nations
  • The report details the key challenges, both technical and market-related, faced by mobile operators providing mobile data services
  • It provides case examples of key telecommunications operators offering mobile content services
Reasons To Buy
  • Gain in-depth insight into the individual mobile content services markets in each of the BRIC countries
  • Understand the various market dynamics within the BRIC countries’ mobile and telecommunications industries, and use the knowledge to capitalize on the potential of these high-growth markets
  • Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on the mobile content services market
  • Identify the key specific growth segments within the mobile content services market in each of the BRIC countries
  • Understand the growth strategies adopted by key mobile content service providers
Key Highlights
  • The BRIC countries are high-growth telecommunication markets with extraordinary potential. Each country is undergoing a rapid transition across the mobile value chain, from the launch of cutting-edge services and low-cost infrastructure, to new business strategies and the adoption of advanced technology platforms
  • Entertainment and mobile commerce services will be the primary drivers for MVAS growth in BRIC, with the increased penetration of smartphones providing the main impetus
  • Revenues from Brazil’s MVAS segment will record a CAGR of 20% over the report’s forecast period, driven by the growth of mobile TV, video and gaming services
  • The Russian mobile data market is registering strong growth rates, especially in the mobile TV, gaming and payments sectors
  • The Indian telecommunications industry has one of the highest growth rates of all the emerging markets. Its market potential could, however, be affected by limited data-service adoption as a result of a large prepaid subscriber base, low wireless internet penetration and a lack of 3G-enabled smartphones
  • China already has more than 900 million mobile subscribers, and operators are investing in 3G and 4G technology, including low-cost 3G-enabled smartphones

1 EXECUTIVE SUMMARY

2 BRIC REGION MOBILE CONTENT SERVICES MARKET BENCHMARKING

2.1 BRIC Mobile Content Services Market Attractiveness
  2.1.1 Key MVAS market indicators in BRIC
  2.1.2 Stage of development
2.2 Inter-Country Comparison of Mobile Content Services Market Size
  2.2.1 Snapshot of mobile content services market size
  2.2.2 Benchmarking of mobile communication services market size
  2.2.3 Benchmarking of mobile entertainment services market size
  2.2.4 Benchmarking of mobile information services market size
  2.2.5 Benchmarking of mobile commerce services market size

3 MOBILE CONTENT SERVICES MARKET IN BRAZIL

3.1 Telecommunications Market in Brazil
3.2 Overview of Mobile Content Services in Brazil
  3.2.1 Entertainment services
  3.2.2 Mobile TV and video
  3.2.3 Mobile music
  3.2.4 Mobile gaming
  3.2.5 Other entertainment services
  3.2.6 Informative services
  3.2.7 Location-based services
  3.2.8 Mobile learning
  3.2.9 Other informative services
  3.2.10 Mobile messaging
  3.2.11 Mobile payments
  3.2.12 Mobile healthcare
3.3 Future Potential of Mobile Content Services in Brazil
3.4 Market Size and Forecast of Mobile Content Services 2007-2016
  3.4.1 Brazilian MVAS total market size
  3.4.2 Brazilian MVAS market size: communication services
  3.4.3 Brazilian MVAS market size: entertainment services
  3.4.4 Brazilian MVAS market size: information services
  3.4.5 Brazilian MVAS market size: mobile commerce
3.5 Drivers
3.6 Trends
3.7 Challenges
3.8 Case Examples of Key Telecom Competitors Offering Mobile Content Services
  3.8.1 Claro focusing on expanding its 3G network and launching innovative apps
  3.8.2 Rising mobile penetration makes mobile TV a lucrative service in Brazil
3.9 Data Services Launched in Brazil (2010-2011)

4 MOBILE CONTENT SERVICES MARKET IN RUSSIA

4.1 Telecommunications Market in Russia
4.2 Overview of Mobile Content Services in Russia
  4.2.1 Entertainment services
  4.2.2 Mobile TV and video
  4.2.3 Mobile music
  4.2.4 Mobile gaming
  4.2.5 Other entertainment services
  4.2.6 Informative services
  4.2.7 Location-based services
  4.2.8 Mobile learning
  4.2.9 Other informative services
  4.2.10 Mobile messaging
  4.2.11 Mobile payments
  4.2.12 Mobile healthcare
4.3 Future Potential of Mobile Content Services in Russia
4.4 Market Size and Forecast for Mobile Content Services 2007-2016
  4.4.1 Russian MVAS total market size
  4.4.2 Russian MVAS market size: communication services
  4.4.3 Russian MVAS market size: entertainment services
  4.4.4 Russian MVAS market size: information services
  4.4.5 Russian MVAS market size: mobile commerce
4.5 Drivers
4.6 Trends
4.7 Challenges
4.8 Examples of Key Telecom Operators Offering Mobile Content Services
  4.8.1 Mobile payments evolving with operators launching mobile payment systems and conducting NFC trials
  4.8.2 Beeline developing the ecosystem required to strengthen its mobile data offerings
4.9 Data Services Launched in Russia, 2010-2011

5 MOBILE CONTENT SERVICES MARKET IN INDIA

5.1 The Telecommunications Market in India
5.2 Demographic analysis of MVAS users in India
5.3 Overview of Mobile Content Services in India
  5.3.1 Entertainment services
  5.3.2 Mobile TV and video
  5.3.3 Mobile music
  5.3.4 Mobile gaming
  5.3.5 Other entertainment services
  5.3.6 Informative services
  5.3.7 Location-based services
  5.3.8 Mobile learning
  5.3.9 Other informative services
  5.3.10 Mobile messaging
  5.3.11 Mobile payments and m-commerce
  5.3.12 Mobile healthcare
5.4 Potential of Mobile Content Services in India
5.5 Market Size and Forecast of Mobile Content Services 2007-2016
  5.5.1 Indian MVAS total market size
  5.5.2 Indian MVAS market size: communication services
  5.5.3 Indian MVAS market size: entertainment services
  5.5.4 Indian MVAS market size: information services
  5.5.5 Indian MVAS market size: mobile commerce
5.6 Drivers
5.7 Trends
5.8 Challenges
5.9 Examples of Key Telecoms Players Offering Mobile Content Services
  5.9.1 Idea Cellular's CSR initiative aimed at promoting data services usage
  5.9.2 Sanchar Shakti' gender budget scheme for educating women in rural India
5.1 Data Services Launched in India (2010-2011)

6 MOBILE CONTENT SERVICES MARKET IN CHINA

6.1 Telecommunications Market in China
6.2 Overview of Mobile Content Services in China
  6.2.1 Entertainment services
  6.2.2 Mobile TV and video
  6.2.3 Mobile music
  6.2.4 Mobile gaming
  6.2.5 Other entertainment services
  6.2.6 Informative services
  6.2.7 Location-based services
  6.2.8 Mobile learning
  6.2.9 Other informative services
  6.2.10 Mobile messaging
  6.2.11 Mobile payments and m-commerce
  6.2.12 Mobile healthcare
6.3 Potential of Mobile Content Services in China
6.4 Market Size and Forecast of Mobile Content Services 2007-2016
  6.4.1 Chinese MVAS total market size
  6.4.2 Chinese MVAS market size: communication services
  6.4.3 Chinese MVAS market size: entertainment services
  6.4.4 Chinese MVAS market size: information services
  6.4.5 Chinese MVAS market size: mobile commerce
6.5 Drivers
6.6 Trends
6.7 Challenges
6.8 Examples of Key Telecoms Operators Offering Mobile Content Services
  6.8.1 Baidu developing the ecosystem required to capitalize on the MVAS opportunity in China
  6.8.2 Mobile service providers in China keen on mobile proximity payments
6.9 Data Services Launched in China (2010-2011)

7 APPENDIX

7.1 About BRIC Data
7.2 Methodology
7.3 Definitions
7.4 Disclaimer

LIST OF TABLES

Table 1: Past, Present and Future of MVAS Services in Brazil
Table 2: Growth of 3G subscribers in Brazil, 2009-2011
Table 3: Past, Present and Future of MVAS Services in Brazil
Table 4: Past, Present and Future of MVAS Services in Russia
Table 5: Past, Present and Future of MVAS Services in Russia
Table 6: Awareness and Usage of MVAS Services by to Age
Table 7: Mobile TV Plans Offered by Indian Telecoms Operators
Table 8: Past, Present and Future MVAS Services in India
Table 9: Data Bundle Offered by Reliance Communications
Table 10: MVASs Launched in India by Key Telecoms Operators (2010-2011)
Table 11: Past, Present and Future of MVASs in China
Table 12: MVASs Launched in China by Telecoms Operators (2010-2011)
Table 13: MVAS Industry Definitions

LIST OF FIGURES

Figure 1: Key MVAS Market Indicators in BRIC
Figure 2: Position of BRIC Countries in MVAS Evolution
Figure 3: MVAS Revenues in BRIC, 2007-2016
Figure 4: MVAS Revenues by Segment - BRIC Inter-Country Comparison, 2011
Figure 5: MVAS Revenues by Segment - BRIC Inter-Country Comparison, 2016
Figure 6: BRIC MVAS - Communication Segment Attractiveness
Figure 7: BRIC MVAS - Entertainment Segment Attractiveness
Figure 8: BRIC MVAS - Information Services Segment Attractiveness
Figure 9: BRIC MVAS - m-Commerce Segment Attractiveness
Figure 10: Annual Growth in Mobile Subscriber Base, June 2011
Figure 11: Brazil Total MVAS Market Size, 2007-2016
Figure 12: Brazil MVAS Market Attractiveness by Service Segment, 2007-2016
Figure 13: Brazil Mobile Communication Services Market Size, 2007-2016
Figure 14: Brazil Mobile Entertainment Services Market Size, 2007-2016
Figure 15: Brazil Mobile Information Services Market Size, 2007-2016
Figure 16: Brazil Mobile Commerce Services Market Size, 2007-2016
Figure 17: Subscriber Market Share of Telecom Operators in Russia, August 2011
Figure 18: Market Share of Mobile Data Services in Russia, 2011
Figure 19: Russia Total MVAS Market Size, 2007-2016
Figure 20: Russian MVAS Market by Service Segment, 2007-2016
Figure 21: Russian Mobile Communication Services Market Size, 2007-2016
Figure 22: Russian Mobile Entertainment Market Size, 2007-2016
Figure 23: Russia Mobile Information Services Market Size, 2007-2016
Figure 24: Russia Mobile Commerce Services Market Size, 2007-2016
Figure 25: Growth in Mobile User Base (Millions) and Overall Teledensity (%), December 2008-March 2011
Figure 26: Market Shares of Leading Indian Telecoms Operators, March 2011
Figure 27: Total Indian MVAS Market Size, 2007-2016
Figure 28: India MVAS Market Attractiveness by Service Segment, 2007 - 2016
Figure 29: India Mobile Communication Services Market Size, 2007-2016
Figure 30: India Mobile Entertainment Services Market Size, 2007-2016
Figure 31: India Mobile Information Services Market Size, 2007-2016
Figure 32: India Mobile Commerce Services Market Size, 2007-2016
Figure 33: Growth in 3G Subscriber Base (Millions), December 2010-July 2011
Figure 34: China Total MVAS Market Size, 2007-2016
Figure 35: China MVAS Market Attractiveness by Service Segment, 2007-2016
Figure 36: China Mobile Communication Services Market Size, 2007-2016
Figure 37: China Mobile Entertainment Market Size, 2007-2016
Figure 38: China Mobile Information Services Market Size, 2007-2016
Figure 39: China Mobile Commerce Services Market Size, 2007-2016
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