Pro Online Video: View Analytics and Category Share

Date: October 24, 2010
Price:
US$ 2,495.00
Publisher: AccuStream iMedia Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: P183159A12AEN
Leaflet:

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Pro Online Video: View Analytics and Category Share
ACCUSTREAM RESEARCH: PRO ONLINE VIDEO UP 18% IN ’09; INTERNET BRANDS CAPTURE 52% SHARE, BROADCAST NETS DELIVER STRONG VIEWER CONVERSION RATES

Seaside, CA Professionally produced, hosted or syndicated online media and entertainment video views increased by 18% in 2009 to 49.1 billion, according to a report published by AccuStream Research.

The report, Pro Online Video: View Analytics and Category Share provides rigorous analytical explanation and detailed graphical illustrations of historical and market growth forecasts to 2014 based on extensive AccuStream data sets spanning 1998 – 2009, compiled and sorted by month, site, brand, event, affiliate partners, channels and aggregation services.

Internet brands (counting online entertainment destinations owned and operated by major media companies such as Comcast, CBS, Fox Broadcasting, NBC, ABC that include Fancast.com, Hulu.com and TV.com) captured 52.1% of total professional video views in 2009.

Cable and television cross-platform brands captured a 33% share, while broadcast networks (ABC, CBS, NBC and CW) captured a 10.3% share, a figure which incorporates serialized episodic program views. Broadcast affiliates, magazines and newspapers combined for
a 4.5% share.

The major broadcast networks enjoyed the highest viewer conversion rates, with 5.9 views per unique user per site per month, followed by Internet brands at 5.1; cable TV networks and premium channels generated a 4.9 view comparable.

Television video views increased category share by 85.7% to 13% of total video views across all categories (compared to 7% in 2008), driven principally by episodic programming on brand operated, co-owned or affiliated sites. Episodic views increased by 134% in 2009.

Television and entertainment (including Kids programming) combined for a 51.2% share of total views, with content aggregation services at 14.3% (including AOL, MSN, Comcast, Blinkx, Real Networks and CNET).

News and information video captured a 14% share, while sports, music and movies generated 20.4% of the annual figure.

“The growth stimulus of syndication and affiliation acting on professionally branded and owned content has clearly been a beneficial one, specifically for rights holders,” commented research director Paul A. Palumbo.

“However, maintaining growth and viewing share will require rights holders make a concerted commitment to increasing library size, functionality and accessibility, particularly in the Entertainment and Kids categories.”

AccuStream Research is a publishing, research and consulting firm specializing in online audio, video, CDN, advertising, subscription and video CMS platforms.
EXECUTIVE SUMMARY
  PROFESSIONALLY PRODUCED AND DISTRIBUTED VIDEO ROSE BY 18% IN 2009
  INTERNET BRANDS OWN 52.1% OF TOTAL PROFESSIONAL VIDEO VIEWS IN 2009
  BROADCAST NETWORKS POST HIGHEST VIEW COUNT PER UNIQUE USER PER MONTH IN 2009
    VIDEO VIEWS PER UNIQUE USER PER SITE PER MONTH

SECTION ONE

  MARKET OVERVIEW AND KEY STATISTICAL TRENDS
    PRO VIDEO VIEWS: 1998 - 2014
    TOTAL VIDEO VIEWS DELIVERED BY CONTENT CATEGORY
    CUMULATIVE VIDEO VIEWS BY CATEGORY 1999 - 2009
    BROADBAND AND NARROWBAND VIEWS DELIVERED COMPARISON AND ANALYSIS: 2000 - 2009

SECTION TWO

  INTERNET BRANDS CONTROL 52.1% OF TOTAL PROFESSIONAL VIDEO VIEWS IN 2009
    VIDEO VIEWS BY PUBLISHER CATEGORY: 2009 SHARE
  ENTERTAINMENT/KIDS AND TELEVISION CATEGORIES ARE SHARE LEADERS IN 2009
    VIDEO AGGREGATOR ANNUAL VIEW SUMMARY: 2009
  TELEVISION FORECAST TO INCREASE SHARE, MUSIC CONTINUES TO DECLINE AND MOVIES/ FILM ARE POISED TO GAIN MOMENTUM
  EPISODIC TELEVISION CAPTURES 52.6% OF TOTAL TV CATEGORY VIEWS IN 2009
    LONG-FORM TELEVISION PROGRAM VIEWING GROWTH: 2008 - 2009
  EVENTS DRIVEN, NEWS VIDEO VIEW SHARE DECLINES AFTER ELECTION YEAR 2008
  MOVIES/FILM FORECAST TO EXHIBIT INCREASING SHARE MOMENTUM IN 2010 – 2014
  MUSIC SHARE IS DRIVEN BY USER PREFENCE AND DISCOVERY: PRO SHARE CONTINUES TO FALL IN 2009
  SPORTS VIDEO PROGRAMMMING AND VIEWS EXPANSION AIDED BY SYNDICATION RELATIONSHIPS

SECTION THREE

  BROADCAST NETWORKS POST HIGHEST VIEW CONVERSION PER UNIQUE USER PER MONTH IN 2009
    VIDEO VIEWS PER UNIQUE USER PER SITE PER MONTH
  TOTAL VIEWS PER UNIQUE USER ROSE BY 17.8% IN 2009
  SITES WITH IN EXCESS OF 10 MILLION VIEWS PER MONTH EXHIBITED THE HIGHEST GROWTH IN CONVERSION IN 2009

SECTION FOUR

  TELEVISION VIDEO VIEWS MADE UP 13% OF TOTAL VIEWS IN 2009
  VIDEO CMS PLATFORMS ENABLE 33% OF TOTAL PROFESSIONAL VIDEO VIEWS IN 2009
  FULL YEAR 2009 ONLINE VIDEO VIEWS BY SITE, BRAND AND NETWORK
  CMS Platform
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