Mobile Value Added Service (VAS): Markets, Applications, and Opportunities

Date: July 22, 2011
Pages: 199
Price:
US$ 995.00
License [?]:
Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MA819CA2542EN
Leaflet:

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Mobile Value Added Service (VAS): Markets, Applications, and Opportunities
Overview:

Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.

This research represents analysis of the mobile VAS markets, and applications. In addition, the report evaluates market opportunities for mobile VAS, markets, mobile commerce applications. It includes market opportunities and forecasting to 2016 for mobile VAS applications including worldwide mobile games markets and the potential revenues. Our research also identifies key issues and concerns such as security and privacy in mobile VAS and mobile commerce in particular. We evaluate global market dynamics through analysis of specific regions and countries.

Audience:
  • Mobile device manufacturers
  • Application stores/aggregators
  • Mobile network operators and their partners
  • Mobile VAS application development companies
  • Mobile infrastructure and support service providers
Abstract
Mobile Value Added Services (VAS)
Prepaid Services
Mobile Prepaid Services
CAMEL
Trident Telecom and Prepaid Services
Other MVNO (Mobile Virtual Network Operators)
TCP/IP on a Mobile Network
Mobile IP: Routing Packets to Mobile Nodes
TCP
The Mobile Internet: Early Vendors
Transatel
OSA-Parlay
Messaging Services
Introduction
Mailbox
Advertising via e-mail Publicity
InXmail
Phonotics
Viruses and Spam
Contentsmartz and e-mail Publicity
Short Message Service and its Applications
B2C Aspect of SMS
82Ask
Automatic Alerting Services
Premium-rate SMS Scam
Goldenbytes
RAC
Cell Broadcast Service (CBS)
Celltick
(MMS) Multimedia Messaging Service
NowSMS
Mozat
Anny Way MMS
Cycos AG
Open Interface for Unified Messaging
Redknee
Kabira Technologies
Oksijen Teknoloji
Digital Content
Introduction
Content Delivery
Premium Content
Charging via Premium Content
Online Billing Service Providers
WAP (Wireless Applicant Protocol)
WAP Architecture
WAP Protocol Stacks
WAP Legacy Protocol Stack
Wireless Transaction Protocol (WTP)
WAP Protocol Stack with Built in IP
The Wireless Application Environment
The WAP Microbrowser
The Wireless Telephony Applications Interface
WAP Usability
Third Party Payment Provider
Marketing Business Models in WAP
Efficiency Models
Advertising Models
Flat fees:
Traffic-Based Fees:
Performance-Based Fees:
Revenue-Sharing Business Models
Content Aggregators
Mobile Network Operators
Open-Source WAP Gateway
WAP Security
WAP Security (WIM module)
Payment Providers and Third-Party Organization
Mobile Manufacturers
Wireless Application Service Providers (WASPs)
Location Information Vendors
I-Mode Portal
Mobile Banking Service
Webraska's Smart Zone Platform
Proliferation of Mobile Devices
GPRS and EDGE
UMTS
Fourth-Generation Technologies
Bluetooth
Patterns of Global Diffusion of M-Commerce Technology
The Evolution of Wireless, and Mobile Network
Overview
Convergence of Mobile Telecommunication Networks and Internet
Advantages of Wireless Networks to mobile VAS
Popularity
Mobility
Ease of Deployment
Push Content
Push Proxy Gateway Providers
Streaming Content
Encoding and Coding into a Packet Stream
Vendors of Streaming Solutions
Pay-Per Stream Scheme
OSA-Parlay Mediation Interface
Mobile VAS Challenges
Mobile Devices Limitations
Absence of Killer Application(s)
User Distrust
Strategy Changes
Investment Risk
Network Obstacles
Incompatible Networks
Bandwidth Access
Security Concerns
Infrastructure Problems
Competing Web Languages
Seamless Integration
Legal Concerns
Middleware Issues
Develop Content Delivery and a Format for Mobile Commerce
Improve Mobile Access to Databases
Explore Agent Technologies
The Development of Mobile VAS
VAS Platform
The Evolution of Mobile VAS
Cellular Networks
Mobile Networks
Wireless Networks
Conclusion
Presence
Immediate Communications
On-Demand Communications
Triggered Communications
Periodic Communications
Location Based Service
Introduction
LBS in General
Techniques
Cell ID-Based Location
Terminal-Based Location Techniques
Global Positioning System (GPS)
GPS Disadvantages
Location Architecture and Interfaces
Protocols Based on Plain-Text XML
Roaming Location Protocol (RLP)
Difference between MLP and RLP
Adding Location Value
Applications and Content
Gaming
How to Implement a Location Based Game
LBS Regulations
M-commerce
Convergence of Mobile Telecommunication Networks and Internet
Features of Mobile Commerce
Ubiquity
Reachability
Localization
Personalization
Dissemination
Conclusion
Information Exchange Technology
HTML
XML
WML
SMS
Location Identification Technology
M-Commerce Value Chain
The Main Participants in Mobile Commerce
Mobile Commerce Payment Methods, and its Security
Payment Methods
Requirements of Mobile Commerce Security
Basics of Security
Mobile Security
Network Infrastructure and Security
WLAN Standards
WAP Security
Payment Methods in M-Commerce
Content Download
Point of Sale
Content on Device
Mobile Payment Methods
"In-Band" Payment Method
Proximity
Common Issues of Mobile Payment
Payment Lifecycle
Conclusion
Mobile Markets and the Future of Mobile Value Added Services
Introduction
Strengths
Weaknesses
Opportunities
Threats
Conclusion
Telecommunication Markets World Wide
Introduction
African Mobile Telecommunications Market
Overview
Market Overview in Africa
Companies Strategies
Vimplecom, and Wind Emerging
Conclusion
The European Mobile Telecommunications Market
Overview
Mobile License Distribution
The European Market Analysis
The Analysis of the Major Operators in Europe (T-Mobile, Orange and Vodafone)
Conclusion
The Latin American Mobile Market
Introduction
The Market in the Past
The Market in 2004
The Market in 2005
The Market in 2006
The Market in 2007 to 2010
Conclusion
The Mobile Gaming Industry Potential Markets 2011-2016
Introduction
The World Wide Market Analysis 2011-2016
Smartphones in Context
Smartphones vs. Portable Game Players
Mobile Games
Mobile Games in Asia & Oceana
Mobile Games Market in Australia 2011-2016
Mobile Games in China 2011-2016
Mobile Games Market in HONG KONG 2011-2016
Mobile Games Market in Japan 2011-2016
Mobile Games Market in New Zealand 2011-2016
The Mobile Games Market in Europe 2011-2016
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