Mobile Commerce 2012

Date: April 1, 2012
Pages: 419
Price:
US$ 1,495.00
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Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M5D8FF7FB39EN
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Mobile Commerce 2012
Overview:

Mobile commerce is about the explosion of applications and services that will become accessible from Internet-enabled mobile devices. It involves new technologies, services, and business models. It is quite different from traditional e-commerce. Mobile phones, tablet commuters, PDAs (etc.) impose very different constraints than desktop computers. The ecosystem and value chain for mobile commerce is unique and evolving in a different manner than e-commerce as a whole. Our mobile commerce research goes beyond a simple state of the industry.

Mobile Commerce 2012 provides analysis of technologies, solutions, opportunities and challenges facing the industry. We also evaluate the regional and country prospects for mobile commerce as well as emerging applications and supporting technologies such as Radio Frequency Identification (RFID) and Near Field Communications (NFC). We also provide a view into the future of mobile commerce with critical analysis of the emerging economic environment including scenario analysis.

Audience:
  • Mobile Network Operators
  • Mobile Software Developers
  • OSS/BSS Solution Providers
  • Handset and Tablet Manufacturers
  • Mobile Payment Service Providers
  • Content and Applications Aggregators
  • Wireless Privacy and Security Specialists
  • Mobile Marketing and Advertising Providers
  • Telecommunications Infrastructure Providers
1 EXECUTIVE SUMMARY

1.1 E-COMMERCE AND M-COMMERCE
  1.1.1 HEDONIC PERSPECTIVES
  1.1.2 HEDONIC PERSPECTIVES OF ADOPTING MC APPLICATIONS
  1.1.3 M-COMMERCE APPLICATIONS
1.2 M-COMMERCE VALUE CHAIN
  1.2.1 THE MAIN PARTICIPANTS IN MOBILE COMMERCE
  1.2.2 USER FEE BUSINESS MODELS
  1.2.3 SUBSCRIPTION FEES
  1.2.4 USAGE FEES
  1.2.5 SHOPPING BUSINESS MODELS
1.3 MARKETING BUSINESS MODELS
  1.3.1 EFFICIENCY MODELS
  1.3.2 ADVERTISING MODELS
  1.3.3 FLAT FEES
  1.3.4 TRAFFIC-BASED FEES:
  1.3.5 PERFORMANCE-BASED FEES:
  1.3.6 REVENUE-SHARING BUSINESS MODELS
  1.3.7 CONTENT AGGREGATORS
  1.3.8 MOBILE NETWORK OPERATORS
  1.3.9 VIRTUAL MOBILE NETWORK OPERATORS (VMNOS)
1.4 PAYMENT PROVIDERS AND THIRD-PARTY ORGANIZATION
  1.4.1 MOBILE MANUFACTURERS
  1.4.2 WIRELESS APPLICATION SERVICE PROVIDERS (WASPS)
  1.4.3 LOCATION INFORMATION VENDORS
1.5 INFRASTRUCTURE PROBLEMS
  1.5.1 COMPETING WEB LANGUAGES
1.6 SEAMLESS INTEGRATION
  1.6.1 LEGAL CONCERNS
  1.6.2 MIDDLEWARE ISSUES
  1.6.3 DEVELOP CONTENT DELIVERY AND A FORMAT FOR MOBILE COMMERCE
  1.6.4 IMPROVE MOBILE ACCESS TO DATABASES
  1.6.5 EXPLORE AGENT TECHNOLOGIES
  1.6.6 SUMMARY

2 MOBILE COMMERCE PAYMENT METHODS, AND ITS SECURITY

2.1 INTRODUCTION
  2.1.1 PAYMENT METHODS
2.2 REQUIREMENTS OF MOBILE COMMERCE SECURITY
  2.2.1 BASICS OF SECURITY
2.3 MOBILE SECURITY
  2.3.1 NETWORK INFRASTRUCTURE AND SECURITY
  2.3.2 WLAN STANDARDS
  2.3.3 WAP SECURITY
2.4 PAYMENT METHODS IN M-COMMERCE
  2.4.1 CONTENT DOWNLOAD
  2.4.2 POINT OF SALE
  2.4.3 CONTENT ON DEVICE
2.5 MOBILE PAYMENT METHODS
  2.5.1 "IN-BAND" PAYMENT METHOD
  2.5.2 PROXIMITY
  2.5.3 COMMON ISSUES OF MOBILE PAYMENT
  2.5.4 PAYMENT LIFECYCLE
  2.5.5 CONCLUSION
2.6 THE SECURE AUTHENTICATION INFRASTRUCTURE FOR MOBILE USERS
2.7 DIFFERENT SECURED CONNECTIONS
  2.7.1 AUTHENTICATION
  2.7.2 ACCESS RIGHTS
  2.7.3 PAYMENT CREDENTIALS
  2.7.4 PRIVACY OF COMMUNICATION
  2.7.5 INTEGRITY OF MESSAGE EXCHANGES
  2.7.6 ANONYMITY
2.8 AUTHENTICATION METHODS AND PROTOCOLS
  2.8.1 SYMMETRIC AUTHENTICATION
  2.8.2 ASYMMETRIC AUTHENTICATION,
  2.8.3 AUTHENTICATION BASED ON BIOMETRIC INFORMATION
  2.8.4 REQUIREMENTS FOR MOBILE COMMERCE AUTHENTICATION
  2.8.5 PASSWORD-BASED AUTHENTICATION WITH SUPPORT FOR PUBLIC KEY TECHNOLOGY
  2.8.6 PROTOCOL DESCRIPTION
  2.8.7 VERIFICATION OF THE AUTHENTICATION REQUIREMENTS
  2.8.8 SYMMETRIC CRYPTOGRAPHY (SIM-BASED AUTHENTICATION)
  2.8.9 PUBLIC KEY CRYPTOGRAPHY
  2.8.10 DIGITAL SIGNATURES
2.9 CERTIFICATE AUTHORITIES
  2.9.1 HOW TO COMBINE BOTH PUBLIC AND SECRET KEY CRYPTOGRAPHY
  2.9.2 AUTHENTICATION CODES
2.10 WAP SECURITY (WIM MODULE)
2.11 CHALLENGES OF M-COMMERCE
  2.11.1 SECURITY ATTACKS
  2.11.2 CONCLUSION

3 THE FUTURE OF MOBILE COMMERCE APPLICATIONS

3.1 3D M-COMMERCE
3.2 THE VR-MALL CONCEPT
  3.2.1 VR-MALL PERSONALIZATION ENGINE
  3.2.2 VR-WORLD GENERATOR
  3.2.3 3D IN MOBILE PHONES
  3.2.4 3D MOBILE COMMERCE APPLICATIONS
  3.2.5 CHALLENGES OF THE 3D M-COMMERCE
  3.2.6 SOLUTIONS TO OVERCOME CHALLENGES
  3.2.7 FUTURE OF 3D COMMERCE
3.3 NFC EFFECT ON THE MOBILE COMMERCE INDUSTRY
3.4 RADIO FREQUENCY IDENTIFICATION (RFID)
  3.4.1 INTRODUCTION
  3.4.2 PASSIVE RFID TECHNOLOGY
  3.4.3 CLOSE COUPLING SYSTEMS
  3.4.4 REMOTE COUPLING SYSTEMS
  3.4.5 LONG RANGE SYSTEMS
3.5 IDENTIFICATION PROCESS IN STATIC SCENARIOS
3.6 FREQUENCY BANDS AND REGULATIONS
3.7 RFID LOCATING SYSTEMS
3.8 APPLICATIONS OF RFID AND NFC
  3.8.1 RFID APPLICATIONS, AND DEPLOYMENT
  3.8.2 TICKETING SYSTEM
  3.8.3 PAYMENT METHODS
  3.8.4 NFC IN MOBILE DEVICES
  3.8.5 NFC TO CONTROL OTHER CONNECTIONS.
  3.8.6 MOBILE PHONES WHICH USE NFC
  3.8.7 SAMSUNG GALAXY SII
  3.8.8 NEXUS S4G FROM SPRINT
  3.8.9 SAMSUNG S5239 NFC (GT-5230N, STAR, AVILA, PLAYER ONE, TOCCO LITE)
  3.8.10 NOKIA C7 SMARTPHONE
  3.8.11 SAGAM WIRELESS COSYPHONE
  3.8.12 SKY VEGA RACER BY PANTECH
  3.8.13 SAMSUNG SHW-A170K
  3.8.14 HEDY
3.9 SHANGHAI SIMCOM
3.10 MOTOROLLA MC75A HF
3.11 AXIA A306
3.12 CASIO IT-800RGC-35
3.13 DEVICES THAT WILL BE AVAILABLE IN THE NEAR FUTURE
  3.13.1 THE JOINT VENTURE BETWEEN AT&T, T-MOBILE AND VERIZON ON MOBILE PAYMENT SYSTEM
  3.13.2 THE FUTURE OF NFC
3.14 NFC APPLICATIONS
  3.14.1 INTRODUCTION
  3.14.2 NFC IN AUTOMATION AND LOGISTICS
3.15 NFC IN THE HEALTHCARE SECTOR
  3.15.1 INTRODUCTION
  3.15.2 HEALTHCARE ISSUES
  3.15.3 RFID-BASED HEALTHCARE APPLICATIONS
  3.15.4 RFID-BASED SYSTEMS THAT ARE ALREADY SUCCESSFULLY IMPLEMENTED
  3.15.5 THE FUTURE OF RFID, AND NFC IN THE HEALTH CARE SECTOR
3.16 CASE STUDY: PATIENT TRACKING IN AN EMERGENCY DEPARTMENT WITH NFC
  3.16.1 INTRODUCTION
  3.16.2 AGENT BASED MODELING
  3.16.3 IMPLEMENTATION
  3.16.4 NFC IN HEALTHCARE
  3.16.5 GENTAG APPLICATION
  3.16.6 NFC MEDICAL PLATFORM
  3.16.7 COMPATIBLE NFC PHONES WITH THE MEDICAL PLATFORM
3.17 GENTAG SWOT ANALYSIS
  3.17.1 STRENGTH
  3.17.2 WEAKNESS
  3.17.3 OPPORTUNITIES
  3.17.4 THREATS
3.18 THE JOINT VENTURE BETWEEN EXTELIA, INSIDE CONTACTLESS AND ABRAPA
3.19 MOBILE BANKING
  3.19.1 INTRODUCTION
  3.19.2 M BANKING DEVICES
  3.19.3 BANKS ROLE IN M-BANKING
  3.19.4 MOBILE BANKING TECHNOLOGIES
  3.19.5 FUTURE OF M-BANKING
  3.19.6 SMS
  3.19.7 SWOT ANALYSIS FOR USING SMS MODE

4 MOBILE BANKING AND ITS FUTURE

  4.1.1 INTRODUCTION
  4.1.2 M-BANKING EVOLUTION
  4.1.3 M-BANKING BENEFITS
  4.1.4 E-MARKETING AND M-BANKING
  4.1.5 M-BANKING CHALLENGES
  4.1.6 MANAGEMENT CHALLENGE
  4.1.7 INCREASED CUSTOMERS EXPECTATIONS
  4.1.8 SECURITY PROBLEMS
  4.1.9 TECHNOLOGICAL CHALLENGES
  4.1.10 SOLUTIONS
  4.1.11 NORDEA'S WAP SOLO MOBILE BANKING SERVICE
4.2 CURRENT MOBILE PAYMENTS SYSTEMS THE END OF THE CREDIT CARD ERA AND THE RISE OF THE WALLET
  4.2.1 ISIS WALLET
  4.2.2 GOOGLE WALLET AND ITS SWOT ANALYSIS
  4.2.3 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT
  4.2.4 PAYPAL AND GOOGLE WALLET
  4.2.5 VISA WALLET AND ITS SWOT ANALYSIS
  4.2.6 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS
  4.2.7 GOOGLE WALLET VERSES ISIS WALLET
  4.2.8 COMPARISON BETWEEN CURRENT WALLET SYSTEMS
  4.2.9 ADVANTAGES OF THE M-PAYMENTS SYSTEMS
4.3 MOBILE PAYMENTS MARKET 2012-2017
  4.3.1 CURRENT MARKET SEGMENT
  4.3.2 M BANKING INTERACTIONS
  4.3.3 MOBILE APPS FOR MULTIPLE PLATFORMS
  4.3.4 HTML 5
  4.3.5 CURRENT PLATFORMS

5 THE DEVELOPMENTS OF HANDSETS EFFECT ON MOBILE COMMERCE

5.1 MOBILE HANDSETS
  5.1.1 2G HANDSETS AND MOBILE COMMERCE
5.2 3G HANDSETS
  5.2.1 VOIP OVER LTE
  5.2.2 MOBILE IP
  5.2.3 THE MIGRATION FROM IPV4 TO IPV6
5.3 4G HANDSETS
  5.3.1 3GPP LTE AND 4G HANDSETS
  5.3.2 DIFFERENCES BETWEEN 3G AND 4G SYSTEMS
  5.3.3 MOBILE TV IN LTE
  5.3.4 MOBILE TV ECOSYSTEM
  5.3.5 THE OPERATORS ROLE
  5.3.6 HANDSET MANUFACTURERS ROLE
  5.3.7 SOFTWARE VENDORS ROLE
  5.3.8 CHARGING IN MOBILE TV
  5.3.9 SPECTRUM
  5.3.10 CONCLUSION
  5.3.11 4G HANDSET MARKET 2012-2017
  5.3.12 HANDSETS EFFECT
  5.3.13 LTE EFFECT
  5.3.14 CASE STUDY: HOW CAN HANDSETS DEVELOPMENTS CAN AFFECT THE USER'S BEHAVIOR IN MOBILE COMMERCE
5.4 ANALYSIS ON HANDSETS (HARDWARE DEVELOPMENTS)
5.5 VOIP MOBILE
5.6 MOBILE TV
5.7 VIDEO CALLING
  5.7.1 INTELLIGENT BILLING SYSTEM
  5.7.2 LOCATION COMMERCE
  5.7.3 LBS APPLICATIONS
  5.7.4 LOCATION MOBILE COMMERCE
  5.7.5 USERS PRIVACY IN LOCATION COMMERCE
  5.7.6 WHAT CAN BE DONE TO PROTECT USER PRIVACY IN LOCATION COMMERCE
  5.7.7 USING LOCATION COMMERCE AS OFFLINE APPLICATION TO INCREASE PROFIT
  5.7.8 LOCATION COMMERCE AND MOBILE BUSINESS APPLICATION
5.8 LOCATION COMMERCE + SOCIAL COMMERCE = COMMERCE SUCCESS
5.9 LOCATION COMMERCE APPLICATIONS AND ITS CHALLENGES
5.10 THE ACCEPTANCE OF THE NEW LOCATION COMMERCE APPLICATIONS
  5.10.1 THE END-USER PERSPECTIVE
  5.10.2 THE NETWORK OPERATOR AND THIRD PARTY PROVIDER PERSPECTIVE
5.11 LOCATION COMMERCE MARKET VALUE 2012-2017
  5.11.1 FACEBOOK AND LOCATION COMMERCE
  5.11.2 NEW LOCATION COMMERCE APPLICATIONS AND VENDORS
  5.11.3 VEHICLES TELEMATICS
  5.11.4 LBS COMMERCE BENEFITS
  5.11.5 USERS PURCHASES AND LBS
  5.11.6 GIZMONDO
  5.11.7 MOGI
  5.11.8 GUNSLINGER
5.12 ANALYSIS ON HANDSET (OS DEVELOPMENTS)
  5.12.1 ANDROID OS
  5.12.2 BLACKBERRY
  5.12.3 IOS
  5.12.4 .NET COMPACT FRAMEWORK
  5.12.5 BREW
  5.12.6 POCKET PC AND MICROSOFT SMART PHONE
  5.12.7 PALM OS
  5.12.8 LG, SAMSUNG, MOTOROLA & SONY-ERICSSON
  5.12.9 ATT, VERIZON WIRELESS & SPRINT
  5.12.10 ANALYSIS OF DEVELOPER SUPPORT PROGRAMS
  5.12.11 SWOT ANALYSIS BY PHONE/MANUFACTURER
  5.12.12 JAVA ME
  5.12.13 SYMBIAN
  5.12.14 MARKET POTENTIAL FOR MOBILE PHONE DEVICES IN ASIA
  5.12.15 THE MARKET FOR MOBILE PHONE DEVICES IN ASIA: 2011 - 2016
1.1 MARKET SUMMARY
  1.1.1 CASE STUDY RIM
  1.1.2 CASE STUDY APPLE
  1.1.3 CASE STUDY ANDROID
  1.1.4 CASE STUDY POPCAP GAMES
  1.1.5 CASE STUDY CAR LOCATOR
  1.1.6 PLATFORM MARKET SHARE
5.13 MOBILE LEARNING
  5.13.1 THE M-LEARNING ECOSYSTEM
  5.13.2 M-LEARNING CHALLENGES
  5.13.3 M-LEARNING FEATURES
  5.13.4 M-LEARNING OS
  5.13.5 SMART PHONES AND M-LEARNING
  5.13.6 NETWORKING TECHNOLOGY
  5.13.7 WIDE AREA NETWORK
  5.13.8 METROPOLITAN AREA NETWORKS (MANS)
  5.13.9 LOCAL AREA NETWORKS (LAN)
  5.13.10 PERSONAL AREA NETWORKS (PAN)
  5.13.11 CASE STUDY: VODAFONE ACADEMY
  5.13.12 FUTURE TRENDS
  5.13.13 M-LEARNING MARKETS
5.14 M-BUSINESS
  5.14.1 M-BUSINESS APPLICATIONS
  5.14.2 M-BUSINESS TECHNOLOGIES
  5.14.3 M-BUSINESS CHALLENGES
  5.14.4 WML
5.15 M-COMMERCE IN AGRICULTURE
5.16 M-COMMERCE IN OTHER INDUSTRIES
5.17 CASE STUDY: HOW TO USE M-COMMERCE IN MANUFACTURING AND OTHER INDUSTRIES
5.18 M-COMMERCE IN TRANSPORTATION
5.19 M-COMMERCE IN AVIATION
  5.19.1 E-CHECK
  5.19.2 SECURITY NEEDS FOR IDENTITY VERIFICATION
  5.19.3 BAGGAGE TRACKING
  5.19.4 M-COMMERCE APPLICATIONS IN AVIATION
  5.19.5 CONTACTLESS SMART CARD
  5.19.6 NEAR FIELD COMMUNICATION (NFC) AND RADIO FREQUENCY IDENTIFICATION (RFID) TECHNOLOGY
  5.19.7 USING 4G TECHNOLOGY
  5.19.8 FUTURE TRENDS
5.20 MOBILE COMMERCE IN MINING
5.21 MOBILE COMMERCE IN MINING POTENTIAL REVENUE 2012-2017
5.22 MOBILE COMMERCE IN FINANCIAL SERVICE POTENTIAL REVENUE 2012-2017
  5.22.1 M-PAYMENT IN AFRICA
  5.22.2 FRANCE TELECOM AND M-PAYMENT IN AFRICA
  5.22.3 E-GOVERNMENT TO MOBILE GOVERNMENT (GOVERNMENT ON GO CONCEPT)
  5.22.4 BENEFITS OF M-COMMERCE IN GOVERNMENTS SERVICES AND THE ROI
  5.22.5 M-COMMERCE IN PUBLIC SERVICE APPLICATIONS
  5.22.6 CASE STUDY: HOW M-COMMERCE CAN SAVE COSTS FOR THE GOVERNMENTS
  5.22.7 THE EFFECT ON THE ECONOMY
  5.22.8 CELL BROADCAST SERVICE (CBS)
  5.22.9 CELLTICK
  5.22.10 (MMS) MULTIMEDIA MESSAGING SERVICE
  5.22.11 M-COMMERCE IN PUBLIC SERVICE BRANCHES
  5.22.12 TOLL SYSTEMS

6 MOBILE COMMERCE MARKET FORECAST

6.1 THE FUTURE OF M-COMMERCE
6.2 M-COMMERCE FUTURE APPLICATIONS
6.3 MAJOR TRENDS AFFECTING THE M-COMMERCE MARKETS
  6.3.1 THE TRANSITION TO 4G AND LTE
  6.3.2 HOW TABLETS CAN AFFECT M-COMMERCE
  6.3.3 NEXT GENERATION DEVICES (WHAT'S BEYOND TABLET AND CELL PHONES..?)
  6.3.4 M2M EVOLUTION
  6.3.5 THE MAJOR COMPONENTS OF M2M
  6.3.6 WIRELESS M2M DEVICES
  6.3.7 WIRELESS TRANSPORT OF M2M DATA TO AND FROM THE MONITORING FACILITY
  6.3.8 MOBILE PAYMENT
  6.3.1 MOBILE TICKETING MARKET 2012-2017
  6.3.2 MOBILE TICKETS CASE STUDIES
  6.3.3 CONCLUSION
  6.3.1 PREDICTED MOBILE APPLICATION SALES AND REVENUE
  6.3.2 RECENT MARKET DEVELOPMENTS AS GROWTH INDICATORS
  6.3.3 MARKET SIZING AND FORECAST
  6.3.4 SMART PHONE MARKET PERFORMANCE
  6.3.5 SMART PHONE USER SURVEY
  6.3.1 THE FUTURE OF MOBILE COMMERCE APPLICATIONS
  6.3.2 CREATIVE SOLUTIONS
  6.3.3 LOCATION SENSITIVE APPLICATIONS
  6.3.4 PAY POINT SOLUTIONS
  6.3.5 SWARM DATA MINING
  6.3.6 NEXT GENERATION M-COMMERCE
  6.3.7 THE WALLET
  6.3.8 DIGITAL ID
  6.3.9 ELECTRONIC SIGNATURE
  6.3.10 CONVERGENCE OF PORTABLE DEVICES
  6.3.11 MULTIMEDIA TAGGING
  6.3.12 GEOCASTING, PERSONAL BROADCASTING
  6.3.13 BREAKING THE PHONE MOLD
  6.3.14 UNLOCKING AND STARTING YOUR CAR
  6.3.15 AUTHENTICATION ON A COMPUTER AND ELSEWHERE
  6.3.16 REMOTE CONTROL
  6.3.17 SUMMARY
  6.3.18 CASE STUDY: WHICH DEVICES WILL BE USED IN APPLICATION DOWNLOADS
  6.3.19 APPLICATION STORE FOR MOBILE PHONES
  6.3.20 APPLE APP STORE
  6.3.21 ANDROID MARKETPLACE ANALYSIS
  6.3.22 INDIVIDUAL APPLICATION PERFORMANCE
  6.3.23 RECOMMENDATIONS FOR THE MOBILE APP MARKETPLACE
  6.3.24 APPLICATIONS FOR TABLETS AND ITS PERFORMANCE
6.4 APPLICATION DAMNATION SCENARIO IN THE FUTURE
  6.4.1 CONCLUSION
  6.4.2 CHALLENGES FOR THIS SCENARIO
  6.4.3 SOLUTIONS TO OVERCOME THE CHALLENGES
6.5 THE SECOND SCENARIO: RISE OF THE NEW WIRELESS DEVICES AND PC TABLETS
  6.5.1 THE CURRENT MARKET AND ITS ANTICIPATIONS
  6.5.2 THE FUTURE OF THE NEXT GENERATION DEVICES SCENARIO (LIVING IN MINORITY REPORT WORLD)
  6.5.3 CHALLENGES OF THIS SCENARIO
  6.5.4 SOLUTION TO OVERCOME THE CHALLENGES
  6.5.5 OTHER SCENARIOS
6.6 TRENDS THAT WILL EFFECT THE M-COMMERCE INDUSTRY
6.7 RECOMMENDATIONS FOR M-COMMERCE VENDORS

7 MOBILE COMMERCE VENDORS

7.1 MAJOR VENDORS
  7.1.1 DIGBY
  7.1.2 DIGBY LOCAL-POINT MOBILE PLATFORM
  7.1.3 DIGBY SWOT ANALYSIS
7.2 USABLENET
  7.2.1 USABLENET SERVICES
  7.2.2 USABLENET SWOT
7.3 START-UP M-COMMERCE VENDORS
  7.3.1 SEVENVAL
  7.3.2 NETBISCUITS
  7.3.3 GLOBAL BAY
  7.3.4 ENDEC
  7.3.5 UNBOUND COMMERCE
  7.3.6 PAYPAL MOBILE PAYMENT SOLUTIONS
  7.3.7 BRANDING BRAND
  7.3.8 KONY SOLUTIONS
  7.3.9 MOOVWEB
  7.3.10 NO NEED 4 MIRRORS
7.4 MOBILE COMMERCE VENDORS RANKING
  7.4.1 VENDOR RANKING BASED ON NUMBER OF CLIENTS
  7.4.2 VENDORS RANKING BASED ON MARKET SHARE

8 CLOUD COMPUTING IN M-COMMERCE

  8.1.1 USING AMAZON CLOUD SERVICE WITH MOBILE COMMERCE
  8.1.2 DEPLOYING THE CLOUD SERVICE WITH MOBILE COMMERCE
  8.1.3 CLOUD FORMATION
  8.1.4 SALES FORCE CLOUD GOES MOBILE
8.2 THE FUTURE OF THE MOBILE COMMERCE MARKETS WITH THE CLOUD

9 SOCIAL MEDIA AND M-COMMERCE

9.1 INTRODUCTION
  9.1.1 SOCIAL NETWORKS
  9.1.2 SOCIAL NETWORKING
  9.1.3 SOCIAL MEDIA
9.2 FACEBOOK
  9.2.1 FACEBOOK PAGES
  9.2.2 FACEBOOK ADVERTISING METHODS
  9.2.3 THE FUTURE OF FACEBOOK
9.3 TWITTER
  9.3.1 SWOT ANALYSIS OF TWITTER
  9.3.2 THE FUTURE OF TWITTER AND HOW TO ATTRACT FOLLOWERS
9.4 VIDEO STREAMING WEBSITES
9.5 INTRODUCTION
  9.5.1 HOW TO BENEFIT FROM YOUTUBE
  9.5.2 THE FUTURE OF VIDEO STREAMING WEBSITES
9.6 MYSPACE
9.7 INTRODUCTION
  9.7.1 ADVERTISING ON MYSPACE AND EVENTS
9.8 EBAY
9.9 WIKIS
9.10 YAHOO!
  9.10.1 YAHOO! GROUPS VS LINKEDIN GROUPS
9.11 LINKEDIN
  9.11.1 LINKEDIN GROUPS
  9.11.2 LINKEDIN ANSWERS
  9.11.3 MOBILE-LOCAL SEARCH PROVIDERS
9.12 GOOGLE +
9.13 INTRODUCTION
  9.13.1 GOOGLE PLUS IN BRANDING
  9.13.2 GOOGLE + CIRCLES
  9.13.3 HANGOUT
  9.13.4 GOOGLE + ADVERTISING
  9.13.5 HOW CAN GOOGLE + MAKE BETTER ADVERTISING WAYS
9.14 CASE STUDY: HOW SOCIAL MEDIA WILL AFFECT THE FUTURE OF M-COMMERCE
9.15 SOCIAL MEDIA AND PURCHASING DECISION
  9.15.1 INTRODUCTION
  9.15.2 CONCLUSION
9.16 MOBILE COMMERCE APPLICATIONS AND SOCIAL MEDIA
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