Location as a Service (LaaS)

Date: November 22, 2010
Pages: 19
Price:
US$ 495.00
License [?]:
Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L7D805FB0B6EN
Leaflet:

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Location as a Service (LaaS)
Overview:

Location as a Service is a complex derivative of the cloud services concept while being a natural business extension for corporations that have built their operating foundations on GIS, mapping, and navigation.

Additionally, a great number of small companies are enabling Location as a Service (LaaS). Why are they jumping in full-force with VC backing and what are the challenges they will endure?

What will executives need to consider on behalf of their company and customers when evaluating a strategic investment in LaaS?

METHODOLOGY

This report elucidates these challenges and considerations in two parts:

Section one presents a holistic review of a Location as a Service solution as viewed through a micro-ecosystem of strategic alliances formed among an LaaS provider, a wireless carrier, several software builders, and industry organizations along with an understanding of several technologies leveraged in the solution development.

Section two covers platform and service variations, then supplies a SWOT analysis of key LaaS vendors.

RESULTS

Collectively, these sections will provide readers a depth and discernment of Location as a Service that can enable incisive vendor selection and stronger strategic partnerships. Additionally, a summary of findings from the SWOT analysis will be presented along with recommendations for success.

Companies Considered:

AT&T
Loc-Aid
LocationLabs
Mixer Labs
NAVTEQ
Orange
Placecast Shop Alerts
Qualcomm
Rogers
SimpleGeo
Sprint
T-Mobile
Telecom Italia
Telenor
Telus
Twitter
Verizon
Vodafone

Audience:

Wireless service providers: Mobile network operators - wireless carriers
Wireless vendors: Application developers, infrastructure suppliers, middleware providers, etc.
Location-based Service (LBS) application ecosystem: Anyone interested in location aggregation
Investors, analysts, and consultants: Any interested in learning more about the LBS application space
Location Terminology
Location as a Service: RESTful in a Cloud
Cloud Based Computing and Services
REpresentational State Transfer and REST API
OneAPI RESTful Location Use Case
Verizon Wireless Open API Strategy
LocationLabs Location as a Service Strategy 9,
Location as a Service Investment Considerations
Location as a Service Variations in Access 12,
Location as a Service SWOT Analysis
LocationLabs
Loc-Aid15
Simple Geo16
Mixer
Summary and Recommendations
Copyrights
About the Author
About the Publisher
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