Key Mobile Telecoms Service Providers in Emerging Markets: Market dynamics, trends driving growth and leading player analyses

Date: February 22, 2010
Pages: 133
Price:
US$ 2,875.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Hard Copy Mail Delivery, CD-ROM Mail Delivery
ID: K179C0AA9E3EN
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Key Mobile Telecoms Service Providers in Emerging Markets: Market dynamics, trends driving growth and leading player analyses
The emerging markets for mobile telecoms (voice and data based) services include developing countries in Asia, Eastern Europe, Middle East, Africa and Latin America. Major capital investments by global telecoms companies in these markets are primarily driven by rising income levels, low mobile penetration and increasing demand for value added services.

This report provides an overview of the emerging mobile telecoms markets in terms of market size (based on value and subscribers), key drivers and resistors, industry trends, and competitive positioning of the major players operating in these markets. It includes profiles of the major companies in emerging markets and involves a brief write-up on other 10 major players in the industry. The major companies in the emerging mobile telecoms market were assessed on the following parameters:

  • Each company’s recent financial performance and growth strategies;
  • Key partnerships, alliances and acquisitions by these companies;
  • Business-related strengths and weaknesses of these companies, and insights into the opportunities and threats facing them.


  • Key features of this report

  • Market dynamics of the emerging markets for mobile telecommunications services during the period 2008–13.
  • Key market drivers and resistors.
  • Trends in the emerging markets for mobile telecommunications services.
  • Identification of the major players in the emerging markets for mobile telecommunications services.
  • Performance of major mobile telecommunications service providers during 2004–08.


  • Scope of this report

  • Learn from the strategies of the leading mobile telecommunications service providers to target future growth markets effectively, avoid their mistakes, replicate their successes and learn about the threats they face.
  • Benchmark your performance against the major mobile telecommunications service companies by comprehending their strategies.
  • Understand the major issues affecting the emerging markets for mobile telecommunications services.
  • Predict the key growth areas in the emerging markets for mobile telecommunications services arising from the change in subscribers’ preferences and global recession.


  • Key Market Issues

  • Dominance of prepaid services: The rising proportion of prepaid subscriptions is leading to declining ARPUs, thereby affecting the profitability of major players operating in these markets that will affect the sector’s growth prospects.
  • High mobile penetration: High mobile penetration in markets such as Russia results in lower subscriber additions, adversely affecting business growth for mobile telecommunications services.
  • Delays in 3G spectrum allocation: Delays in adoption and spectrum allocation for new technologies such as 3G may hold back mobile activity in major markets such as India, impeding growth in such regions.
  • Penetration of rural markets: Penetration of rural markets is a challenge for the mobile telecommunications service providers, due to requirements of significant capital outlays for deploying network infrastructure in these regions.


  • Key findings from this report

  • Dominance of prepaid services: The rising proportion of prepaid subscriptions is leading to declining ARPUs, thereby affecting the profitability of major players operating in these markets that will affect the sector’s growth prospects.
  • High mobile penetration: High mobile penetration in markets such as Russia results in lower subscriber additions, adversely affecting business growth for mobile telecommunications services.
  • Delays in 3G spectrum allocation: Delays in adoption and spectrum allocation for new technologies such as 3G may hold back mobile activity in major markets such as India, impeding growth in such regions.
  • Penetration of rural markets: Penetration of rural markets is a challenge for the mobile telecommunications service providers, due to requirements of significant capital outlays for deploying network infrastructure in these regions.


  • Key questions answered

  • What was and will be the size of the emerging markets for mobile telecommunications services during 2008–13?
  • What are the trends in the emerging markets for mobile telecommunications services?
  • Who are the major players operating in these markets?
  • What are the growth strategies of the major mobile telecommunications service providers in emerging markets?
  • What are the strengths of these major players in emerging markets?
  • What are the weaknesses of the major mobile telecommunications service providers in emerging markets?

  • Key Mobile Telecoms Service Providers In Emerging
    Markets
    Executive summary 12
    Industry overview 12
    MTN 13
    Vivo 13
    MTS 14
    VimpelCom 14
    MegaFon 15
    Zain 15
    Bharti 16
    RCOM 16
    AIS 17
    Etisalat 17

    CHAPTER 1 INTRODUCTION

    Introduction 20
    Methodology 20

    CHAPTER 2 INDUSTRY OVERVIEW

    Summary 24
    Introduction 25
    Market dynamics 25
    Emerging mobile telecommunications services market size by value 25
    Emerging mobile telecommunications services market size by subscribers 26
    Key emerging mobile telecommunications services markets 27
    Drivers and resistors for mobile telecommunications operators in emerging markets 29
    Competitive landscape 31
    Major mobile telecommunications operators in emerging markets 31
    Performance of major mobile telecommunications operators in emerging markets 31
    Comparative analysis of major mobile telecommunications operators in emerging markets 33
    Trends 35
    VAS to be the next growth driver in emerging markets 35
    Consolidation through acquisitions and alliances 36

    CHAPTER 3 MTN

    Summary 40
    Company overview 41
    Recent financial performance 41
    Performance by business segment 43
    Growth strategies 43
    Investing in network development to drive growth 43
    Focusing on VAS for growth 44
    SWOT analysis 45

    CHAPTER 4 VIVO

    Summary 48
    Company overview 49
    Recent financial performance 49
    Performance by business segment 51
    Growth strategies 52
    Expanding portfolio of mobile services to penetrate Brazilian market 52
    SWOT analysis 53

    CHAPTER 5 MTS

    Summary 56
    Company overview 57
    Recent financial performance 57
    Performance by business segment 58
    Growth strategies 58
    Geographic expansion to foster growth 58
    Driving growth through network expansion in operating markets 59
    SWOT analysis 60

    CHAPTER 6 VIMPELCOM

    Summary 62
    Company overview 63
    Recent financial performance 63
    Performance by business segment 64
    Growth strategies 65
    Making inroads into new geographies 65
    3G launch to foster growth in Russian telecommunications market 66
    SWOT analysis 67

    CHAPTER 7 MEGAFON

    Summary 70
    Company overview 71
    Recent financial performance 71
    Performance by business segment 71
    Growth strategies 71
    3G network expansion to drive business growth 71
    Investing in the international market to foster growth 72
    SWOT analysis 73

    CHAPTER 8 ZAIN

    Summary 76
    Company overview 77
    Recent financial performance 77
    Performance by business segment 79
    Growth strategies 79
    Focus on VAS to consolidate market share 79
    Expansion of mobile commerce services 79
    Launch of media entertainment services in the Middle East 80
    Expansion in the Middle East and Africa through acquisitions 80
    SWOT analysis 82

    CHAPTER 9 BHARTI

    Summary 84
    Company overview 85
    Recent financial performance 85
    Performance by business segment 87
    Growth strategies 87
    Focus on convergence of services to overcome competition 87
    Expansion in rural markets through joint ventures 88
    Increasing geographic diversity through investments in international markets 88
    SWOT analysis 89

    CHAPTER 10 RCOM

    Summary 92
    Company overview 93
    Recent financial performance 93
    Performance by business segment 95
    Growth strategies 95
    Expansion in India through new service launches 95
    Launching VAS for rural markets 96
    SWOT analysis 97

    CHAPTER 11 AIS

    Summary 100
    Company overview 101
    Recent financial performance 101
    Performance by business segment 103
    Growth strategies 103
    Focus on data services to foster growth 103
    Rural mobile potential to drive business growth 104
    SWOT analysis 105

    CHAPTER 12 ETISALAT

    Summary 108
    Company overview 109
    Recent financial performance 109
    Performance by business segment 110
    Growth strategies 110
    Acquisitions to drive growth in domestic and international markets 110
    International expansion through acquisition of mobile telecommunications operators 111
    Expanding VAS portfolio and 3.5G network 111
    SWOT analysis 112

    CHAPTER 13 OTHER MAJOR PLAYERS

    Maxis Communications (Maxis) 114
    Company overview 114
    Recent financial performance 114
    Idea Cellular 116
    Company overview 116
    Recent financial performance 116
    Axiata 118
    Company overview 118
    Recent financial performance 118
    Nortel Inversora (Telecom Argentina) 119
    Company overview 119
    Recent financial performance 119
    Mobinil 121
    Company overview 121
    Recent financial performance 121
    PT Indosat (Indosat) 123
    Company overview 123
    Recent financial performance 123
    Safaricom 125
    Company overview 125
    Recent financial performance 125
    Viettel Telecom (Viettel) 127
    Company overview 127
    Recent financial performance 127
    Asia-Cell Telecommunications (Asia-Cell) 128
    Company overview 128
    Recent financial performance 128
    Globacom 129
    Company overview 129
    Recent financial performance 129

    CHAPTER 14 APPENDIX

    Glossary 131
    Index 133

    LIST OF FIGURES

    Figure 2.1: Emerging mobile telecommunications markets based on value ($bn), 2008–13 26
    Figure 2.2: Emerging mobile telecommunications market based on subscribers (bn), 2008–13 27
    Figure 2.3: Major emerging mobile telecommunications markets based on subscribers, 2008 29
    Figure 2.4: Drivers and resistors in emerging mobile telecommunications markets 30
    Figure 2.5: Performance of major players in emerging mobile telecommunications markets, 2006– 08 32
    Figure 2.6: Comparative analysis of major mobile telecommunications operators in emerging markets 34
    Figure 3.7: MTN mobile services financial performance, 2006–08 42
    Figure 3.8: MTN SWOT analysis 45
    Figure 4.9: Vivo mobile services financial performance, 2004–08 50
    Figure 4.10: Vivo SWOT analysis 53
    Figure 5.11: MTS mobile services financial performance, 2004–08 58
    Figure 5.12: MTS SWOT analysis 60
    Figure 6.13: VimpelCom mobile services financial performance, 2006–08 64
    Figure 6.14: VimpelCom SWOT analysis 67
    Figure 7.15: MegaFon SWOT analysis 73
    Figure 8.16: Zain mobile services financial performance, 2006–08 78
    Figure 8.17: Zain SWOT analysis 82
    Figure 9.18: Bharti mobile services financial performance, 2004–08 86
    Figure 9.19: Bharti SWOT analysis 89
    Figure 10.20: RCOM mobile services financial performance, 2006–08 94
    Figure 10.21: RCOM SWOT analysis 97
    Figure 11.22: AIS mobile services financial performance, 2004–08 102
    Figure 11.23: AIS SWOT analysis 105
    Figure 12.24: Etisalat mobile services financial performance, 2005–08 110
    Figure 12.25: Etisalat SWOT analysis 112
    Figure 13.26: Maxis mobile services financial performance, 2006–08 115
    Figure 13.27: Idea Cellular mobile services financial performance, 2005–08 117
    Figure 13.28: Nortel Inversora (Telecom Argentina) mobile services financial performance, 2004–08 120
    Figure 13.29: Mobinil mobile services financial performance, 2004–08 122
    Figure 13.30: Indosat mobile services financial performance, 2004–08 124
    Figure 13.31: Safaricom mobile services financial performance, 2006–08 126

    LIST OF TABLES

    Table 2.1: Emerging mobile telecommunications markets based on value ($bn), 2008–13 26
    Table 2.2: Emerging mobile telecommunications markets based on subscribers (bn), 2008–13 27
    Table 2.3: Major emerging mobile telecommunications markets based on subscriber growth, 2003–08 28
    Table 2.4: Performance of major players in emerging mobile telecommunications markets based on sales, 2006–08 32
    Table 2.5: Performance of major players in emerging mobile telecommunications markets based on subscribers, 2006–08 33
    Table 2.6: 3G mobile operators in emerging markets 36
    Table 2.7: Acquisitions, investments and joint ventures in emerging markets for mobile telecommunications 37
    Table 3.8: MTN snapshot 40
    Table 3.9: MTN mobile services financial performance, 2006–08 42
    Table 3.10: MTN business segment performance ($m), 2008 43
    Table 4.11: Vivo snapshot 48
    Table 4.12: Vivo mobile services financial performance, 2004–08* 50
    Table 4.13: Vivo business segment performance ($m), 2008 51
    Table 5.14: MTS snapshot 56
    Table 5.15: MTS mobile services financial performance, 2004–08 57
    Table 6.16: VimpelCom snapshot 62
    Table 6.17: VimpelCom mobile services financial performance, 2006–08 63
    Table 6.18: VimpelCom business segment performance ($m), 2008 64
    Table 7.19: MegaFon snapshot 70
    Table 8.20: Zain snapshot 76
    Table 8.21: Zain mobile services financial performance, 2006–08 78
    Table 8.22: Zain business segment performance ($m), 2008 79
    Table 8.23: Acquisitions by Zain, 2007–09 81
    Table 9.24: Bharti snapshot 84
    Table 9.25: Bharti mobile services financial performance, 2004–08 86
    Table 9.26: Bharti business segment performance ($m), 2008 87
    Table 10.27: RCOM snapshot 92
    Table 10.28: RCOM mobile services financial performance, 2006–08 94
    Table 10.29: RCOM business segment performance ($m), 2008 95
    Table 11.30: AIS snapshot 100
    Table 11.31: AIS mobile services financial performance, 2004–08 102
    Table 11.32: AIS business segment performance ($m), 2008 103
    Table 12.33: Etisalat snapshot 108
    Table 12.34: Etisalat mobile services financial performance, 2005–08 109
    Table 13.35: Maxis snapshot 114
    Table 13.36: Maxis mobile services financial performance, 2006–08 115
    Table 13.37: Idea Cellular snapshot 116
    Table 13.38: Idea Cellular mobile services financial performance, 2005–08 117
    Table 13.39: Axiata snapshot 118
    Table 13.40: Nortel Inversora (Telecom Argentina) snapshot 119
    Table 13.41: Nortel Inversora (Telecom Argentina) mobile services financial performance, 2004–08 120
    Table 13.42: Mobinil snapshot 121
    Table 13.43: Mobinil mobile services financial performance, 2004–08 122
    Table 13.44: Indosat snapshot 123
    Table 13.45: Indosat mobile services financial performance, 2004–08 124
    Table 13.46: Safaricom snapshot 125
    Table 13.47: Safaricom mobile services financial performance, 2006–08 126
    Table 13.48: Viettel snapshot 127
    Table 13.49: Asia-Cell snapshot 128
    Table 13.50: Globacom snapshot 129

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