Israel Telecommunications Report Q2 2011

Date: April 22, 2011
Pages: 58
US$ 1,295.00
Report type: Strategic Report
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Includes 3 FREE quarterly updates

The second half of 2008 and the first nine months of 2009 have seen growth in Israel’s mobile market drop off considerably, and BMI sees no reason for this to change significantly before the end of 2009 or even in 2010. The market is probably close to saturation and operators seem to have switched their focus to increasing the value of the customers they have, especially focusing on encouraging more take-up of mobile data and content services.

The operators appear to have been pretty successful in this aim. Pelephone has actually seen average revenues per user (ARPUs) go up during 2009 which, given what has been happening in the economy and in mobile markets around the world, seems like a pretty impressive feat. It is not a one off either, as Pelephone’s ARPUs have increased each quarter of 2009. 3G growth, too, has been prodigious. At the end of 2009, BMI estimated that 3G makes up over 40% of the market as a whole and we predict that it will break through 50% in a couple of years.

One thing that could give overall mobile growth some renewal would be the introduction of mobile virtual network operators (MVNOs). With licensing approval basically already in place, this might be expected to be something that will happen very soon. However, as usual, things have been delayed because the operators cannot agree on reasonable terms for selling wholesale space to potential MVNOs. There was a flurry of activity on the mergers and acquisitions front in 2009. Three major deals were struck in the latter part of the year, although not all of them have gone through yet. Motorola Israel finally sold its Integrated Digital Enhanced Network (iDEN) operator MIRS to leading cable operator HOT Communications. HOT did not submit the highest bid, but due to antitrust concerns over another mobile operator in the running, Motorola felt this would be a problem-free deal. Hutchison Telecom has also made a deal to sell its leading stake in Partner, this time to a local mobile distributor called Scailex. Finally, 012 Smile Communications is to buy the 30.6% stake in Bezeq held by Apax-Saban-Arkin, although BMI is not convinced it can avoid antitrust intervention.

At BMI’s last update of the Israel Telecommunications report, BMI was hoping for the already delayed introduction of local loop unbundling (LLU), as recommended by the Gronau Committee. In a market as advanced as Israel’s, this development is long overdue, but it still has not been implemented.
Executive Summary
SWOT Analysis
Israel Telecommunications Sector SWOT
Israel Political SWOT
Israel Economics SWOT
Israel Business Environment SWOT
Business Environment
Middle East And North Africa
  Table: Middle East Business Environment Ratings
Industry Forecast Scenario
  Table: Mobile Data And Forecasts, 2007-2014
  Table: Fixed-Line Data And Forecasts, 2007-2014
  Table: Internet Data And Forecasts, 2007-2014
Market Data Analysis
  Table: Israeli Wireless Market, Q309
  Table: Israel Mobile Net Additions, 2008 And 2009 (’000)
  Table: Israel’s 3G Market, Q309
Fixed Line
  Table: Bezeq’s Operating Statistics, 2004-Q309
  Table: Bezeq’s ADSL Indicators, Q108-Q309
Regulatory Environment
Israel: Regulatory Bodies And Their Responsibilities
Legislation And Market Liberalisation
Regulatory Developments
Competitive Landscape
Market Structure
Competitor Analysis
  Table: Key Players In Israel’s Telecommunications Sector
  Table: Telecoms Operators’ Revenues And Other Information, 2004-2007
Company Monitor
Regional Case Study: Ericsson
  Table: Ericsson’s Net Sales By Geographic Area, Q108-Q309 (SEKmn)
  Table: Ericsson’s Net Sales By Region, Q108-Q309 (SEKmn)
  Table: Ericsson’s Position In The Global Handset Market, Unit Sales, Q308-Q309 (mn)
  Table: Ericsson Recent Contract Wins In MEA
Selected Operator Profiles
Fixed-Line Overview
  Table: Regional Fixed-Line Penetration Overview
Internet Overview
  Table: Regional Broadband Penetration Overview
  Table: Regional Mobile Penetration Overview
Country Snapshot: Israel Demographic Data
Section 1: Population
  Table: Demographic Indicators, 2005-2030
  Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
  Table: Education, 2002-2005
  Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
  Table: Employment Indicators, 2001-2006
  Table: Consumer Expenditure, 2000-2012 (US$)
  Table: Average Annual Wages, 2000-2012
Glossary Of Terms
  Table: Glossary Of Terms
BMI Methodology
How We Generate Our Industry Forecasts
  Table: Key Indicators For Telecommunications Industry Forecasts
Telecoms Business Environment Ratings
  Table: Weighting Of Indicators
  Table: Ratings Indicators
Sources 58
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