Ireland Telecommunications Report Q3 2015

Date: May 13, 2015
Pages: 77
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: Consolidation has affected the Irish mobile market, as the acquisition of O2 by 3 has created a new market leader on equal footing with Vodafone. Meteor, owned by eircom, lags behind, but it benefits from its position in the fixed market to be the first Irish operator offering quad-play services. Bundling is a core strategy in saturated markets as it lowers churn, and enables operators to eventually upsell new services to their customer base. eircom's investments into VDSL and FTTx also had an impact into the broadband market, with UPC improving its own speeds to compete, while alternative operators have had the opportunity to offer the new technology on a wholesale basis. We foresee greater convergence and a greater uptake of advanced technologies going forward, as operators look to innovative services to attract and retain consumers.

Key Data
  • Mobile subscribers continue to decline in 2014, by 1.9% year-on-year (y-o-y), to reach 5.91mn. This is due to the removal of inactive prepaid subscribers, and the decrease of dedicated mobile broadband subscriptions.
  • The fixed market continues to grow, with voice connections up 3.8% y-o-y to 1.59mn, and broadband connections up 1% to 1.69mn. The market has been driven by convergent offers, bundling multiple services together, and the increased availability of higher speeds broadband, either through cable, VDSL or FTTx
BMI Industry View
Industry Forecast
  Table: Telecoms Sector - Historical Data & Forecasts (Ireland 2012-2019)
Industry Risk Reward Ratings
Industry Risk Reward Index
  Table: Western Europe Telecoms Risk/Rewards Index, Q315
Market Overview
Regional Perspective
  Table: Ireland Mobile Market Regional Comparisons, 2015
Market Developments
Mobile Operator Data
  Table: Ireland Mobile Market Overview
  Table: Vodafone Ireland
  Table: Hutchison 3G Ireland
  Table: Meteor
Mobile Content
Monetising Footfall
Interoperable M-Commerce A Stronger Proposition
Positioning Key To M2M Success
Regaining Control Of The Bill
Market Developments
  Table: Fixed Broadband Accesses By Technology, Q412-Q414
Industry Trends And Developments
Regulatory Development
Regulatory Overview
  Table: Regulatory Bodies And Their Responsibilities
Regulatory Developments
Competitive Landscape
  Table: Key Players: Ireland Telecoms Sector
Company Profile
Vodafone Ireland
Hutchison 3G Ireland
Regional Overview
Demographic Forecast
  Table: Population Headline Indicators (Ireland 1990-2025)
  Table: Key Population Ratios (Ireland 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Ireland 1990-2025)
  Table: Population By Age Group (Ireland 1990-2025)
  Table: Population By Age Group % (Ireland 1990-2025)
  Table: Glossary Of Terms
Industry Forecast Methodology
Risk/Reward Index Methodology
  Table: Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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