Hybrid TV and Over the Top TV Status Report

Date: April 22, 2010
Pages: 114
US$ 1,995.00
Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Hybrid TV and Over the Top TV Status Report
This report brings together work performed on hybrid TV over the passed year through over 200 operator and supplier interviews and online questionnaires, gathering information on deployment experiences, market requirements, competitive landscape, and technology trends.

Executive Summary

Brief Hybrid TV Geographic Market review

  Asia Pacific
  Key Learning From Hybrid TV Deployments
  Telco Challenges in the TV Ecosystem
  Impact of Technology across the TV Ecosystem
  Future Scenarios
  OTT and Internet TV
  Recommendations For PayTV Providers
  Recommendations For IPTV / Hybrid TV Suppliers
  Recommendation for STB Application Developers
  Recommendations for Investors

Introduction and Background

  Why Hybrid TV is Exciting from a Supplier’s Perspective
  Hybrid TV Standardization Activities
  The Hybrid STB
  Brief Hybrid TV Geographic Market review
  Asia Pacific

Understanding the TV Ecosystem

  Producers / Distributors and Studios
  Cable Networks
  Canoe Ventures
  Advertisers and the Network PVR
  PayTV Providers
  Deal Structures
  Imperfect Competition and the Battle between Networks and PayTV
  Telco Challenges
  Impact of Technology across the Ecosystem
  Future Scenarios

Hybrid TV and OTT TV Deployments: Telco / Satellite / Cable

  AT&T HomeZone
  Verizon FiOS
  BT Vision
  Orange TV
  Canal+ Le Cube
  Detsche Telekom T-Entertain
  Telecom Portugal Meo
  Telefonica O2 Czech Republic O2TV
  HanseNet AliceTV (Now Telefonica O2)
  FastWeb, Telecom Italia, JazzTel and Telefonica
  Telecom New Zealand and TiVO
  Telecom Italia OTT TV CuboVision
  Learning from Hybrid TV Deployments

Hybrid TV and OTT TV Business Models

  Drivers for HybridTV
  Broadcaster Partnership?
  Business Model
  Operator Hybrid TV Survey

Interactive Services and STB Applications / Widgets

  EBIF and Tru2way
  DVB-MHP (Multimedia Home Platform) and GEM
  Other STB APIs
  Verizon Case Study
  Sky UK Case Study
  Interactive Service and Application / Widget Roadmap

Over The Top Providers

  Over The Top TV Options
  Traditional TV goes online
  Comparing UK OTT providers
  BBC iPlayer
  Sky Player
  ITV Player
  4oD (Channel 4 on Demand)
  Demand Five
  Project Canvas
  Consumer Electronics Manufacturers
  Windows Media Extender
  Philips Electronics
  Internet TV and bringing it back to the TV
  Walmart / Vudu
  Mapping the Landscape
  Social Networks and TV
  Social TV
  Online TV Networks
  Also RaNs

Hybrid TV Vendor Analysis

  Mapping out the Solution Landscape
  Solution Providers (Alphabetical Listing)
  Alactel Lucent
  Kudelski Group: Hybrid TV Solution Thought Leadership
  Technicolor (Previously known as Thomson SA)
  UT Starcom
  STB Vendors
  Operator Survey Ranking of Hybrid STB Suppliers
  STB Supplier Review (Alphabetical Order)
  ADB - Advanced Digital Broadcast
  Amino Communications Ltd
  Cisco / Scientific Atlanta
  Move Networks (Inuk)
  Sigma Designs
  Technicolor (previously known as Thomson SA)

Operator Rankings and Requirements

  Hybrid TV Ranking based on operator SUrvey
  Example Operator Hybrid TV Requirements

Future of Hybrid TV & Recommendations

  Market Forecasts
  Service Roadmaps
  Recommendations For PayTV Providers
  Recommendations For IPTV / Hybrid TV Suppliers
  Recommendation for STB Application Developers
  Recommendations for Investors
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