Hungary Information Technology Report Q4 2016

Date: August 17, 2016
Pages: 71
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Includes 3 FREE quarterly updates

BMI View: Hungary proved a challenging IT market for vendors throughout 2010-2015, due to a combination of recession, a public sector spending squeeze and then steep forint depreciation in 2015. We expect 2016 will be another year of modest growth, when forint depreciation will be a drag on the hardware segment. However, our core scenario is for more robust medium term performance, particularly in USD terms, as a result of significant forint appreciation forecast for 2017-2019. There is downside, due to Hungary's economic linkages with the Eurozone, meaning Brexit and the refocusing of investors on Eurozone challenges such as Italian banks could result in a regional slowdown that spills over to a weaker domestic economic outlook for Hungary.

Latest Updates And Key Forecasts
  • Computer Hardware Sales: HUF209bn in 2016 to HUF233bn in 2020, a compound annual growth rate (CAGR) of 2.8% in local currency terms. There is pent-up replacement spending waiting to be unlocked, which should occur from 2017 and boost retail PC spending, but potential cannibalisation of notebook and tablet sales by increasingly powerful smartphones presents downside.
  • Software Sales: HUF113bn in 2016 to HUF135bn in 2020, a CAGR of 4.5%. Investment outlook for high spending financial services vertical is strengthening, and we expect demand growth for enterprise applications as lower cost cloud models deepen the market.
  • IT Services Sales: HUF211bn in 2016 to HUF275bn in 2020, a CAGR of 6.9%. IT Enterprise demand for cost-saving solutions such as outsourcing and cloud computing will drive the services segment, even as economic pressures become less intense as growth strengthens.
BMI Industry View
Industry Forecast
Latest Updates
Structural Trends
  Table: Enterprise Trends - GVA By Vertical (Hungary 2015-2020)
  Table: IT Industry - Historical Data And Forecasts (Hungary 2013-2020)
Industry Risk/Reward Index
  Table: Europe IT Risk/Reward Index, Q4 2016
Market Overview
Cloud Computing
  Table: Public Sector* IT Spending (HUFbn)
Industry Trends And Developments
IT Hardware Trade
  Table: CEE IT Hardware Trade, 2010-2015
  Table: Hungary IT Hardware Trade, 2010-2015
IT Industry Analysis
  Table: Hungary IT Hardware Industry, 2009-2014
  Table: Hungary Software & Services Industry, 2009-2014
Regulatory Development
Competitive Landscape
IT Companies - Hungary
IT Vendors - EMEA, 2015
  Table: Computer Hardware
  Table: Software
  Table: Cloud
  Table: IT Services
  Table: Major Electronics Retailers
  Table: Major E-Commerce Retailers
Regional Overview
Demographic Forecast
  Table: Population Headline Indicators (Hungary 1990-2025)
  Table: Key Population Ratios (Hungary 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Hungary 1990-2025)
  Table: Population By Age Group (Hungary 1990-2025)
  Table: Population By Age Group % (Hungary 1990-2025)
Industry Forecast Methodology
Risk/Reward Index Methodology
  Table: IT Risk/Reward Index Indicators
  Table: Weighting Of Components
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